Piping and plumbing fitting Audience in United States

Piping and plumbing fitting logo

Piping and plumbing fitting has an estimated audience of 1,216,511 people in United States. 30.5% are female, 69.5% are male, average age 43.3. Top regions: Texas, California, Florida. Top brand affinities: Eagan, Minnesota, Alaska, Minnesota, Indigenous Australian art, N1 road (South Africa).

The average Piping and plumbing fitting fan in United States is 43.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Eagan, Minnesota, Alaska, Minnesota, with strongest over-indexing on Eagan, Minnesota (42.25× the country average). Demographically, the Piping and plumbing fitting audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Piping and plumbing fitting fans

Demographic split for Piping and plumbing fitting audience in United States
MetricValue
Female30.5%
Male69.5%
Average age43.3
Estimated audience size1,216,511

Audience persona

The typical Piping and plumbing fitting fan in United States is more male, around 43.3 years old, with strong Quality Awareness tendencies and a notable affinity for Eagan, Minnesota.

Top regions in United States

Top regions ranked by reach for Piping and plumbing fitting in United States
RegionReachAffinity
Texas190,0441.82×
California140,5841.05×
Florida59,2230.72×
Illinois56,5461.4×
New York48,6300.72×
Ohio38,7091.03×
North Carolina37,6921.03×
Georgia35,0570.94×
Michigan35,0421.1×
Pennsylvania31,6980.77×
Louisiana31,5022.01×
Arizona28,8271.16×
Indiana27,8451.25×
Virginia25,6410.87×
New Jersey25,1330.81×
Tennessee24,6721.01×
Washington24,1400.99×
Missouri22,0751.13×
Alabama21,1711.25×
Massachusetts20,4800.85×
Minnesota19,0881.1×
Colorado18,5900.97×
Wisconsin17,3700.95×
South Carolina16,0070.87×
Kentucky15,2181×
Mississippi14,7351.47×
Oklahoma14,6001.08×
Maryland14,5330.69×
Oregon14,3041.03×
Kansas10,7941.13×
Arkansas10,0751.01×
Utah9,5500.88×
Nevada9,1850.78×
Connecticut8,9740.74×
Iowa8,9290.89×
New Mexico6,9661.14×
Idaho5,8690.96×
Nebraska5,7900.95×
West Virginia5,7411.01×
Hawaii4,4010.84×
Rhode Island4,1871.08×
Maine4,0760.94×
New Hampshire3,7730.79×
Montana3,0910.92×
Alaska2,7281.05×
Delaware2,6290.78×
North Dakota2,4570.98×
Washington, District of Columbia2,4260.66×
South Dakota2,1120.75×
Wyoming1,9351.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Piping and plumbing fitting audience
BrandAffinityCategory
Eagan, Minnesota42.25×Shopping
Alaska2.16×Travel & Leisure
Minnesota2.15×Travel & Leisure
Indigenous Australian art18.16×Arts & Culture
N1 road (South Africa)4×Travel & Leisure
Pro-Ject3.71×Music & Radio
Product design1.6×Business & Career
JDSU2.31×Business & Career
WESH3.63×Movies & TV
MK2.98×Music & Radio
ABC 7 Chicago2.84×Movies & TV
Vocal harmony2.98×Music & Radio
Grinch2.63×Movies & TV
Governor of Michigan4.78×Politics & Society
Jesse Plemons2.14×Movies & TV
Historic site2.57×Arts & Culture
Young Guns (band)5.62×Music & Radio
Hipster5.52×Politics & Society
Fairy godmother4.05×Literature
UK garage2.88×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Piping and plumbing fitting audience
TraitClusterScore
Quality AwarenessPREMIUM3.02
DIY MentalityTHRILL2.53
Convenience OrientationPREMIUM1.96
Need for SecurityCONSERVATISM1.91
Career OrientationPOWER1.78
Risk AppetiteTHRILL1.67

Worldwide distribution

Worldwide audience distribution share by country for Piping and plumbing fitting
CountryShare
United States23.4%
Germany20.7%
United Kingdom9.9%

See Piping and plumbing fitting audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Piping and plumbing fitting have in United States?

Piping and plumbing fitting has an estimated audience of 1,216,511 people in United States, concentrated in Texas and California.

What is the gender split and age of Piping and plumbing fitting fans?

30.5% of Piping and plumbing fitting fans are female, 69.5% are male, with an average age of 43.3 years.

Which brands do Piping and plumbing fitting fans like most?

Piping and plumbing fitting fans show strongest brand affinity for Eagan, Minnesota (42.25×), Alaska (2.16×), and Minnesota (2.15×) over the country average.

Where do Piping and plumbing fitting fans live in United States?

Piping and plumbing fitting fans in United States are most concentrated in Texas (reach 190,044), California (reach 140,584), and Florida (reach 59,223). These three regions account for the largest share of the active audience.

What other brands do Piping and plumbing fitting fans also like?

Beyond Piping and plumbing fitting itself, the audience over-indexes on Alaska (2.16×), Minnesota (2.15×), Indigenous Australian art (18.16×), and N1 road (South Africa) (4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Piping and plumbing fitting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.