Rascasse Audience Intelligence

Piping and plumbing fitting Audience in United States

A data profile of the people who buy, follow and care about Piping and plumbing fitting in United States — modelled from more than twelve digital signal sources. Piping and plumbing fitting has an estimated audience of 1,216,511 people in United States.

#8025among Topic in United States#1036in Home & Garden

The average Piping and plumbing fitting fan in United States is 43.3 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Sustainable energy, Renewable energy, Home automation, with strongest over-indexing on Sustainable energy (10.91× the country average).

Demographically, the Piping and plumbing fitting audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Piping and plumbing fitting fan in United States is more male, around 43.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Sustainable energy.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Piping and plumbing fitting profile in United States.

Audience size
1.2M
in United States
Gender
30.5%♀
69.5% male
Age
43.3
average years
Country rank
#20676
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Piping and plumbing fitting fans

30.5% are female, 69.5% are male, average age 43.3.

Fig. 02

Gender split

30.5%
Female
69.5%
Male
Demographic split for Piping and plumbing fitting audience in United States
MetricValue
Female30.5%
Male69.5%
Average age43.3
Estimated audience size1,216,511
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Piping and plumbing fitting audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3920%
40-4922%
50+31%
Fig. 04

Worldwide distribution

23.4%

of the worldwide Piping and plumbing fitting audience comes from United States.

Worldwide audience distribution share by country for Piping and plumbing fitting
CountryShare
United States23.4%
Germany20.7%
United Kingdom9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Piping and plumbing fitting audience in United States is strongest.

Fig. 05

Top regions by affinity

Piping and plumbing fitting fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~30K1.93×
02Texas~200K1.67×
03Mississippi~10K1.50×
04Alabama~20K1.29×
05Illinois~50K1.27×
06Indiana~30K1.23×
07New Mexico~7K1.14×
08Arizona~30K1.13×
09Kansas~10K1.11×
10Missouri~20K1.10×
11Ohio~40K1.08×
12Michigan~30K1.08×
13Rhode Island~4K1.08×
14Wyoming~2K1.08×
15Idaho~6K1.06×
16Minnesota~20K1.05×
17Oklahoma~10K1.05×
18West Virginia~6K1.03×
19California~100K1.02×
20Kentucky~20K1.02×
21Tennessee~20K1.01×
22Arkansas~10K1.01×
23Iowa~10K1.00×
24Alaska~3K1.00×
25North Dakota~2K1.00×
26Montana~3K0.99×
27Colorado~20K0.98×
28Wisconsin~20K0.98×
29Oregon~10K0.98×
30Nebraska~6K0.96×
31Virginia~30K0.95×
32Washington~20K0.95×
33North Carolina~30K0.94×
34Georgia~30K0.93×
35Nevada~10K0.92×
36Maine~4K0.91×
37Hawaii~5K0.90×
38South Dakota~3K0.90×
39South Carolina~20K0.89×
40Utah~10K0.88×
41New Hampshire~4K0.87×
42Delaware~3K0.87×
43Connecticut~10K0.84×
44Massachusetts~20K0.83×
45Washington, District of Columbia~3K0.80×
46Pennsylvania~30K0.77×
47Florida~60K0.75×
48New Jersey~20K0.75×
49Maryland~20K0.75×
50New York~40K0.66×
Fig. 06

Affinity by region

Affinity by region — Piping and plumbing fitting, United States
0.66×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Piping and plumbing fitting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Piping and plumbing fitting audience
#·InterestCategoryAffinity×
01Central heatingHome & Garden18.89×
02Roche BoboisHome & Garden18.54×
03Snow blowerHome & Garden14.85×
04Weber GrillsHome & Garden12.59×
05MakitaHome & Garden11.94×
06Sustainable energyHome & Garden10.91×
07Home automationTechnology & Electronics9.42×
08Renewable energyBusiness & Career8.55×
09Google EarthInternet & Social Media8.42×
10Retail bankingBusiness & Career8.27×
11Solar energyHome & Garden6.12×
12Automobile repair shopCars & Mobility5.50×
13Lawn mowerHome & Garden5.24×
14FedExBusiness & Career4.87×
15Weather forecastingHome & Garden4.63×
16Hardware storeHome & Garden4.23×
17Discount TireShopping3.88×
18InnovationBusiness & Career3.67×
19Mortgage loansBusiness & Career3.53×
20Air conditioningTechnology & Electronics3.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Piping and plumbing fitting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Piping and plumbing fitting audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM3.56×
Quality AwarenessPREMIUM3.24×
SustainabilityBALANCE2.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Piping and plumbing fitting audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.60×
Healthy LifestyleBALANCE0.69×
MindfulnessBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Piping and plumbing fitting have in United States?

Piping and plumbing fitting has an estimated audience of 1,216,511 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Piping and plumbing fitting fans?

30.5% of Piping and plumbing fitting fans are female, 69.5% are male, with an average age of 43.3 years.

03

Which brands do Piping and plumbing fitting fans like most?

Piping and plumbing fitting fans show strongest brand affinity for Sustainable energy (10.91×), Renewable energy (8.55×), and Home automation (9.42×) over the country average.

04

Where do Piping and plumbing fitting fans live in United States?

Piping and plumbing fitting fans in United States are most concentrated in Texas (reach ~200K), California (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Piping and plumbing fitting fans also like?

Beyond Piping and plumbing fitting itself, the audience over-indexes on Renewable energy (8.55×), Home automation (9.42×), Solar energy (6.12×), and Central heating (18.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Piping and plumbing fitting audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Piping and plumbing fitting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →