Rascasse Audience Intelligence

Container garden Audience in Germany

A data profile of the people who buy, follow and care about Container garden in Germany — modelled from more than twelve digital signal sources. Container garden has an estimated audience of 637,272 people in Germany.

#4082among Topic in Germany#570in Home & Garden

The average Container garden fan in Germany is 41.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Plant nursery, Unique Gifts, Skyscanner, with strongest over-indexing on Plant nursery (7.53× the country average).

Demographically, the Container garden audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Extroversion, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Container garden fan in Germany is more female, around 41.9 years old, with strong Extroversion tendencies and a notable affinity for Plant nursery.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Container garden profile in Germany.

Audience size
637K
in Germany
Gender
63.6%♀
36.4% male
Age
41.9
average years
Country rank
#9601
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Container garden fans

63.6% are female, 36.4% are male, average age 41.9.

Fig. 02

Gender split

63.6%
Female
36.4%
Male
Demographic split for Container garden audience in Germany
MetricValue
Female63.6%
Male36.4%
Average age41.9
Estimated audience size637,272
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Container garden audience in Germany
Age bracketShare%
16-1914%
20-2916%
30-3922%
40-4926%
50+23%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Container garden audience comes from Germany.

Worldwide audience distribution share by country for Container garden
CountryShare
United States30.0%
United Kingdom16.7%
Italy8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Container garden audience in Germany is strongest.

Fig. 05

Top regions by affinity

Container garden fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~8K1.40×
02Saarland~9K1.21×
03Sachsen-Anhalt~20K1.12×
04Mecklenburg-Vorpommern~10K1.10×
05Thüringen~20K1.09×
06Brandenburg~20K1.00×
07Schleswig-Holstein~20K0.98×
08Hamburg~10K0.97×
09Rheinland-Pfalz~30K0.96×
10Sachsen~30K0.91×
11Niedersachsen~50K0.85×
12Berlin~20K0.84×
13Hessen~40K0.78×
14Baden-Württemberg~70K0.75×
15Bayern~80K0.74×
16Nordrhein-Westfalen~100K0.73×
Fig. 06

Affinity by region

Affinity by region — Container garden, Germany
0.73×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Container garden audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Container garden audience
#·InterestCategoryAffinity×
01Natural Home remediesHealth46.30×
02Chelsea Flower ShowHome & Garden20.20×
03FC ZürichSports16.06×
04Boat showTravel & Leisure12.96×
05Self storageHome & Garden10.08×
06Plant nurseryHome & Garden7.53×
07Non-alcoholic beverageFood & Beverages7.00×
08Plant-based dietHealth6.90×
09Unique GiftsShopping6.37×
10FertilizerHome & Garden5.88×
11Bedroom furnitureHome & Garden5.52×
12SnorkelingSports5.41×
13SkyscannerTravel & Leisure5.20×
14Polo Ralph LaurenFashion & Accessoires4.24×
15Garden centreHome & Garden3.85×
16HouseplantHome & Garden3.79×
17HugendubelShopping3.17×
18AirbnbTravel & Leisure2.14×
19RyanairTravel & Leisure2.13×
20NatureHome & Garden1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Container garden audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Container garden audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.25×
Design AffinityPREMIUM2.15×
Quality AwarenessPREMIUM2.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Container garden audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.43×
CreativityOPEN0.52×
DIY MentalityTHRILL0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Container garden have in Germany?

Container garden has an estimated audience of 637,272 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Container garden fans?

63.6% of Container garden fans are female, 36.4% are male, with an average age of 41.9 years.

03

Which brands do Container garden fans like most?

Container garden fans show strongest brand affinity for Plant nursery (7.53×), Unique Gifts (6.37×), and Skyscanner (5.2×) over the country average.

04

Where do Container garden fans live in Germany?

Container garden fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Container garden fans also like?

Beyond Container garden itself, the audience over-indexes on Unique Gifts (6.37×), Skyscanner (5.2×), Bedroom furniture (5.52×), and Non-alcoholic beverage (7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Container garden audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Container garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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