Thumbtack (website) Audience in United States

Thumbtack (website) logo

Thumbtack (website) has an estimated audience of 2,918,152 people in United States. Top regions: California, Texas, Florida. Top brand affinities: Israel, Governor of Michigan, Jesse Plemons, Nationality, Fairy godmother.

Thumbtack (website) fans in United States are concentrated in California, with strong brand affinity for Israel. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Governor of Michigan, Jesse Plemons, with strongest over-indexing on Israel (2.82× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Website / Newspaper / Magazine

Demographics of Thumbtack (website) fans

Demographic split for Thumbtack (website) audience in United States
MetricValue
Estimated audience size2,918,152

Audience persona

The typical Thumbtack (website) fan in United States shows strong Quality Awareness tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Thumbtack (website) in United States
RegionReachAffinity
California516,4201.61×
Texas367,9281.47×
Florida323,0131.63×
New York202,0011.24×
Georgia182,0132.02×
North Carolina137,2631.56×
Illinois119,8011.23×
Virginia118,6941.67×
New Jersey114,5401.54×
Pennsylvania107,8131.1×
Maryland100,0551.99×
Washington95,5201.63×
Massachusetts90,5681.58×
Ohio84,3860.94×
Arizona77,2501.3×
Colorado71,9281.56×
Michigan66,2440.87×
Tennessee63,6511.09×
South Carolina54,9121.25×
Connecticut44,4951.52×
Indiana43,3480.81×
Missouri40,7210.87×
Oregon37,6131.12×
Minnesota35,5150.85×
Utah31,8581.22×
Alabama30,0870.74×
Nevada28,5181.01×
Wisconsin26,5000.6×
Louisiana26,4040.7×
Kentucky22,7650.62×
Oklahoma22,6870.7×
Kansas17,2570.75×
Arkansas15,0410.63×
Washington, District of Columbia14,7871.69×
Mississippi13,8580.58×
New Hampshire11,5401×
Iowa11,3050.47×
Rhode Island9,7531.05×
Delaware9,5071.18×
Idaho9,2640.63×
Nebraska9,1170.62×
New Mexico8,7640.6×
Hawaii7,8430.63×
West Virginia6,4810.48×
Maine5,9710.57×
Montana2,7580.34×
South Dakota2,3830.35×
Alaska2,3620.38×
Vermont2,1060.41×
North Dakota1,7080.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Thumbtack (website) audience
BrandAffinityCategory
Israel2.82×Travel & Leisure
Governor of Michigan8.89×Politics & Society
Jesse Plemons3.03×Movies & TV
Nationality1.55×Politics & Society
Fairy godmother5.17×Literature
Hipster6.62×Politics & Society
Barban7×Travel & Leisure
Vocal harmony3.07×Music & Radio
Grinch2.69×Movies & TV
Lulu 黃路梓茵1.74×Movies & TV
JDSU1.94×Business & Career
Cherish (group)6.88×Music & Radio
Kendra Scott1.86×Fashion & Accessoires
Kansas1.61×Travel & Leisure
Goop3.3×Internet & Social Media
Historic site2.6×Arts & Culture
Nebraska Cornhuskers football2.18×Sports
Wok3.86×Food & Beverages
Jeep Wagoneer3.26×Cars & Mobility
South Asian cuisine5.03×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Thumbtack (website) audience
TraitClusterScore
Quality AwarenessPREMIUM2.16
Urban LifestyleOPEN1.37
Career OrientationPOWER1.28
Design AffinityPREMIUM1.27
Price SensitivityPREMIUM1.25
Convenience OrientationPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Thumbtack (website)
CountryShare
United States74.0%
India6.0%
France4.4%

See Thumbtack (website) audiences in other countries

More Home & Garden audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Thumbtack (website). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.