Rascasse Audience Intelligence

Thumbtack (website) Audience in United States

A data profile of the people who buy, follow and care about Thumbtack (website) in United States — modelled from more than twelve digital signal sources. Thumbtack (website) has an estimated audience of 2,969,142 people in United States.

#302among Website / Newspaper / Magazine in United States#640in Home & Garden

Thumbtack (website) fans in United States are concentrated in California, with strong brand affinity for NASDAQ.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include NASDAQ, Firestone Complete Auto Care, Fiskars, with strongest over-indexing on NASDAQ (5.59× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Thumbtack (website) fan in United States shows strong Quality Awareness tendencies and a notable affinity for NASDAQ.

Category: Home & Garden · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thumbtack (website) profile in United States.

Audience size
3M
in United States
Country rank
#10404
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Thumbtack (website)

Fig. 02

Gender split

Demographic split for Thumbtack (website) audience in United States
MetricValue
Estimated audience size2,969,142
Fig. 04

Worldwide distribution

68.7%

of the worldwide Thumbtack (website) audience comes from United States.

Worldwide audience distribution share by country for Thumbtack (website)
CountryShare
United States68.7%
France7.9%
India5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thumbtack (website) audience in United States is strongest.

Fig. 05

Top regions by affinity

Thumbtack (website) fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~100K2.01×
02Georgia~200K1.96×
03Washington, District of Columbia~10K1.65×
04Virginia~100K1.64×
05Florida~300K1.60×
06Washington~90K1.58×
07North Carolina~100K1.56×
08California~500K1.52×
09Massachusetts~90K1.50×
10Colorado~70K1.50×
11New Jersey~100K1.49×
12Connecticut~40K1.48×
13Texas~400K1.40×
14Arizona~80K1.31×
15South Carolina~60K1.27×
16Delaware~10K1.26×
17Illinois~100K1.21×
18Utah~30K1.21×
19New York~200K1.16×
20Oregon~40K1.10×
21Rhode Island~10K1.10×
22Pennsylvania~100K1.08×
23Tennessee~60K1.07×
24Nevada~30K1.01×
25New Hampshire~10K1.01×
26Ohio~90K0.96×
27Missouri~40K0.88×
28Michigan~60K0.85×
29Minnesota~40K0.85×
30Indiana~40K0.82×
31Kansas~20K0.82×
32Alabama~30K0.75×
33Louisiana~30K0.75×
34Oklahoma~20K0.72×
35Idaho~10K0.68×
36Hawaii~9K0.68×
37Kentucky~20K0.66×
38New Mexico~10K0.66×
39Arkansas~20K0.64×
40Nebraska~9K0.64×
41Wisconsin~30K0.63×
42Mississippi~20K0.63×
43Maine~7K0.63×
44West Virginia~8K0.56×
45Alaska~3K0.55×
46Vermont~3K0.54×
47Iowa~10K0.51×
48South Dakota~3K0.49×
49Montana~4K0.48×
50North Dakota~3K0.48×
Fig. 06

Affinity by region

Affinity by region — Thumbtack (website), United States
0.48×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thumbtack (website) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thumbtack (website) audience
#·InterestCategoryAffinity×
01FiskarsHome & Garden22.69×
02TaskRabbitInternet & Social Media12.29×
03Firestone Complete Auto CareCars & Mobility7.68×
04Oracle CorporationTechnology & Electronics6.74×
05MakitaHome & Garden6.71×
06NASDAQBusiness & Career5.59×
07YelpInternet & Social Media3.99×
08U-HaulBusiness & Career2.70×
09Ace HardwareHome & Garden2.44×
10United Parcel ServiceBusiness & Career2.28×
11Financial servicesBusiness & Career2.25×
12Google FlightsTravel & Leisure2.21×
13AutoZoneCars & Mobility2.02×
14Staples (Canada)Business & Career2.01×
15MenardsHome & Garden1.85×
16IKEAHome & Garden1.77×
17AirbnbTravel & Leisure1.57×
18Mortgage loansBusiness & Career1.57×
19Best BuyShopping1.56×
20Planet FitnessSports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thumbtack (website) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thumbtack (website) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.18×
Convenience OrientationPREMIUM1.64×
Career OrientationPOWER1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thumbtack (website) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
TraditionCONSERVATISM0.85×
ExtroversionTHRILL0.87×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Thumbtack (website). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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