Rascasse Audience Intelligence

TaskRabbit Audience in United States

A data profile of the people who buy, follow and care about TaskRabbit in United States — modelled from more than twelve digital signal sources. TaskRabbit has an estimated audience of 1,128,607 people in United States.

#670among Website / Newspaper / Magazine in United States#252in Internet & Social Media

The average TaskRabbit fan in United States is 42.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Saturday Night Fever (musical), Brighton & Hove Albion F.C., Barry Gibb, with strongest over-indexing on Saturday Night Fever (musical) (84.17× the country average).

Demographically, the TaskRabbit audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical TaskRabbit fan in United States is balanced, around 42.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Saturday Night Fever (musical).

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TaskRabbit profile in United States.

Audience size
1.1M
in United States
Gender
53.5%♀
46.5% male
Age
42.9
average years
Country rank
#21793
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of TaskRabbit

53.5% are female, 46.5% are male, average age 42.9.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for TaskRabbit audience in United States
MetricValue
Female53.5%
Male46.5%
Average age42.9
Estimated audience size1,128,607
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the TaskRabbit audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3920%
40-4926%
50+26%
Fig. 04

Worldwide distribution

35.2%

of the worldwide TaskRabbit audience comes from United States.

Worldwide audience distribution share by country for TaskRabbit
CountryShare
United States35.2%
China8.6%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TaskRabbit audience in United States is strongest.

Fig. 05

Top regions by affinity

TaskRabbit fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K2.94×
02New York~200K2.46×
03California~200K1.90×
04Massachusetts~40K1.70×
05New Jersey~50K1.67×
06Washington~40K1.65×
07Maryland~30K1.65×
08Illinois~60K1.48×
09Virginia~40K1.39×
10Colorado~20K1.39×
11Oregon~20K1.34×
12Florida~100K1.30×
13Georgia~40K1.28×
14Pennsylvania~40K1.18×
15Texas~100K1.17×
16Nevada~10K1.15×
17Connecticut~10K1.13×
18Arizona~30K1.12×
19Rhode Island~4K1.05×
20North Carolina~30K1.03×
21Missouri~20K0.93×
22Delaware~3K0.92×
23Minnesota~10K0.91×
24Tennessee~20K0.86×
25Kansas~8K0.86×
26Ohio~30K0.85×
27Utah~9K0.85×
28New Hampshire~4K0.84×
29Michigan~20K0.83×
30Indiana~20K0.82×
31South Carolina~10K0.80×
32Idaho~4K0.74×
33Louisiana~10K0.72×
34Oklahoma~9K0.72×
35Maine~3K0.71×
36Vermont~1K0.71×
37Kentucky~10K0.69×
38Hawaii~3K0.67×
39Wisconsin~10K0.66×
40Arkansas~6K0.65×
41New Mexico~4K0.64×
42Alaska~2K0.64×
43Alabama~10K0.63×
44West Virginia~3K0.63×
45Montana~2K0.63×
46Nebraska~3K0.62×
47Mississippi~6K0.61×
48South Dakota~2K0.61×
49North Dakota~1K0.60×
50Iowa~5K0.58×
Fig. 06

Affinity by region

Affinity by region — TaskRabbit, United States
0.58×1.00×2.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TaskRabbit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TaskRabbit audience
#·InterestCategoryAffinity×
01Web engineeringBusiness & Career215.60×
02front porchHome & Garden138.73×
03Brighton & Hove Albion F.C.Sports134.25×
04PAOK FCSports116.23×
05BupaHealth114.42×
06Knauf InsulationBusiness & Career112.18×
07IZettleBusiness & Career102.29×
08Saturday Night Fever (musical)Music & Radio84.17×
09Barry GibbMusic & Radio71.32×
10Exterior insulation finishing systemHome & Garden71.22×
11R-value (insulation)Business & Career41.91×
12quoraInternet & Social Media34.40×
13Colgate UniversityBusiness & Career23.46×
14MegamindMovies & TV22.89×
15Eastern Orthodox ChurchPolitics & Society19.38×
16Hotel managerBusiness & Career15.41×
17PentecostPolitics & Society14.89×
18ApocalypticismPolitics & Society12.11×
19SalvationPolitics & Society10.82×
20Portal (architecture)Home & Garden10.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TaskRabbit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TaskRabbit audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.83×
Design AffinityPREMIUM1.31×
Urban LifestyleOPEN1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TaskRabbit audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.80×
ExtroversionTHRILL0.90×
Family OrientationCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does TaskRabbit have in United States?

TaskRabbit has an estimated audience of 1,128,607 people in United States, concentrated in California and New York.

02

What is the gender split and age of TaskRabbit fans?

53.5% of TaskRabbit fans are female, 46.5% are male, with an average age of 42.9 years.

03

Which brands do TaskRabbit fans like most?

TaskRabbit fans show strongest brand affinity for Saturday Night Fever (musical) (84.17×), Brighton & Hove Albion F.C. (134.25×), and Barry Gibb (71.32×) over the country average.

04

Where do TaskRabbit fans live in United States?

TaskRabbit fans in United States are most concentrated in California (reach ~200K), New York (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do TaskRabbit fans also like?

Beyond TaskRabbit itself, the audience over-indexes on Brighton & Hove Albion F.C. (134.25×), Barry Gibb (71.32×), front porch (138.73×), and quora (34.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See TaskRabbit audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for TaskRabbit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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