TaskRabbit Audience in United States

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TaskRabbit has an estimated audience of 1,122,717 people in United States. 53.5% are female, 46.5% are male, average age 42.9. Top regions: California, New York, Texas. Top brand affinities: Saturday Night Fever (musical), Brighton & Hove Albion F.C., Barry Gibb, front porch, quora.

The average TaskRabbit fan in United States is 42.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Saturday Night Fever (musical), Brighton & Hove Albion F.C., Barry Gibb, with strongest over-indexing on Saturday Night Fever (musical) (84.17× the country average). Demographically, the TaskRabbit audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of TaskRabbit fans

Demographic split for TaskRabbit audience in United States
MetricValue
Female53.5%
Male46.5%
Average age42.9
Estimated audience size1,122,717

Audience persona

The typical TaskRabbit fan in United States is balanced, around 42.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Saturday Night Fever (musical).

Top regions in United States

Top regions ranked by reach for TaskRabbit in United States
RegionReachAffinity
California245,7251.99×
New York162,0222.58×
Texas120,7371.25×
Florida99,3271.31×
Illinois58,8811.57×
New Jersey47,9721.68×
Georgia46,0791.33×
Pennsylvania43,2851.14×
Washington39,6291.76×
Massachusetts39,4991.79×
Virginia39,4561.44×
North Carolina35,2291.04×
Maryland32,4381.68×
Ohio29,6880.86×
Arizona26,6551.16×
Colorado25,7161.45×
Michigan25,2360.86×
Oregon18,4181.43×
Tennessee18,3990.82×
Indiana16,8620.82×
Missouri16,3300.9×
Minnesota14,5820.91×
South Carolina12,7550.76×
Nevada12,6001.16×
Connecticut12,4161.1×
Wisconsin10,9000.65×
Washington, District of Columbia10,2583.04×
Louisiana10,2040.7×
Kentucky9,0890.65×
Alabama9,0800.58×
Utah8,7740.87×
Oklahoma8,4650.68×
Kansas6,7220.76×
Arkansas5,2860.57×
Iowa5,0780.55×
Mississippi4,6120.5×
Idaho3,9120.69×
New Hampshire3,5550.8×
Rhode Island3,4690.97×
Nebraska3,1360.56×
New Mexico3,0560.54×
Hawaii2,9320.61×
West Virginia2,5910.5×
Delaware2,5770.83×
Maine2,5530.63×
Montana1,5190.49×
Vermont1,0930.55×
Alaska9890.41×
South Dakota9770.38×
North Dakota7250.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for TaskRabbit audience
BrandAffinityCategory
Saturday Night Fever (musical)84.17×Music & Radio
Brighton & Hove Albion F.C.134.25×Sports
Barry Gibb71.32×Music & Radio
front porch138.73×Home & Garden
quora34.4×Internet & Social Media
PAOK FC116.23×Sports
Megamind22.89×Movies & TV
Eastern Orthodox Church19.38×Politics & Society
Web engineering215.6×Business & Career
Bupa114.42×Health
Hotel manager15.41×Business & Career
Knauf Insulation112.18×Business & Career
Exterior insulation finishing system71.22×Home & Garden
Colgate University23.46×Business & Career
Portal (architecture)10.68×Home & Garden
Salvation10.82×Politics & Society
R-value (insulation)41.91×Business & Career
Apocalypticism12.11×Politics & Society
IZettle102.29×Business & Career
Pentecost14.89×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by TaskRabbit audience
TraitClusterScore
Urban LifestyleOPEN2.77
Quality AwarenessPREMIUM2.77
Design AffinityPREMIUM2.05
Early Adopter MentalityPOWER1.92
IndulgenceJOY1.78
Career OrientationPOWER1.78

Worldwide distribution

Worldwide audience distribution share by country for TaskRabbit
CountryShare
United States35.2%
China8.7%
United Kingdom6.5%

See TaskRabbit audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does TaskRabbit have in United States?

TaskRabbit has an estimated audience of 1,122,717 people in United States, concentrated in California and New York.

What is the gender split and age of TaskRabbit fans?

53.5% of TaskRabbit fans are female, 46.5% are male, with an average age of 42.9 years.

Which brands do TaskRabbit fans like most?

TaskRabbit fans show strongest brand affinity for Saturday Night Fever (musical) (84.17×), Brighton & Hove Albion F.C. (134.25×), and Barry Gibb (71.32×) over the country average.

Where do TaskRabbit fans live in United States?

TaskRabbit fans in United States are most concentrated in California (reach 245,725), New York (reach 162,022), and Texas (reach 120,737). These three regions account for the largest share of the active audience.

What other brands do TaskRabbit fans also like?

Beyond TaskRabbit itself, the audience over-indexes on Brighton & Hove Albion F.C. (134.25×), Barry Gibb (71.32×), front porch (138.73×), and quora (34.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for TaskRabbit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.