Salvation Audience in United States

Salvation logo

Salvation has an estimated audience of 7,727,631 people in United States. 65.6% are female, 34.4% are male, average age 45.5. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Nationality, Goop, Progressive rock, headspace.

The average Salvation fan in United States is 45.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Nationality, Goop, with strongest over-indexing on Historic site (10.82× the country average). Demographically, the Salvation audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Salvation fans

Demographic split for Salvation audience in United States
MetricValue
Female65.6%
Male34.4%
Average age45.5
Estimated audience size7,727,631

Audience persona

The typical Salvation fan in United States is more female, around 45.5 years old, with strong Spirituality tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Salvation in United States
RegionReachAffinity
California885,0871.04×
Texas775,5041.17×
Florida579,9311.11×
New York435,4301.01×
Georgia360,0511.51×
North Carolina312,3191.34×
Illinois265,0381.03×
Pennsylvania257,5840.99×
Ohio238,3151×
Michigan217,5311.08×
Virginia208,7211.11×
Tennessee193,5971.25×
New Jersey186,2250.95×
Alabama170,2181.58×
Maryland157,3171.18×
Arizona155,6970.99×
South Carolina150,1901.29×
Louisiana148,2581.49×
Indiana146,1221.04×
Washington137,3710.89×
Missouri130,0981.04×
Massachusetts127,8030.84×
Mississippi110,6161.74×
Kentucky110,0511.14×
Oklahoma102,5791.2×
Minnesota96,9660.88×
Wisconsin91,2550.78×
Colorado89,0890.73×
Arkansas82,2101.29×
Oregon70,6890.8×
Connecticut70,1490.91×
Nevada69,8580.93×
Kansas56,9200.93×
Iowa56,1350.88×
Hawaii48,0191.45×
Utah42,2940.61×
New Mexico33,2370.86×
Nebraska31,7370.82×
West Virginia31,7120.88×
Idaho29,0330.75×
New Hampshire21,2750.7×
Washington, District of Columbia21,1560.91×
Delaware21,1520.99×
Maine20,3450.73×
Rhode Island19,2090.78×
Alaska16,7761.01×
Montana15,6340.73×
South Dakota12,8460.72×
North Dakota12,1640.77×
Vermont8,0400.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Salvation audience
BrandAffinityCategory
Historic site10.82×Arts & Culture
Nationality2.41×Politics & Society
Goop5.67×Internet & Social Media
Progressive rock2.23×Music & Radio
headspace8.8×Health
Google Home6.04×Technology & Electronics
Wok5.93×Food & Beverages
Hibachi7.11×Food & Beverages
Governor of Michigan6.56×Politics & Society
Grace Slick7.55×Music & Radio
Whataburger1.52×Food & Beverages
Grinch3.42×Movies & TV
Canis7.42×Pets & Animals
JDSU2.21×Business & Career
Cherish (group)7.4×Music & Radio
Fairy godmother4.68×Literature
Vocal harmony2.83×Music & Radio
Cryptic crossword9.5×Technology & Electronics
Goma10.72×Travel & Leisure
The Journey (1959 film)10.82×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Salvation audience
TraitClusterScore
SpiritualityBALANCE1.9
PatriotismCONSERVATISM1.76
Need for SecurityCONSERVATISM1.4
MindfulnessBALANCE1.21
Community OrientationOPEN1.11
Family OrientationCONSERVATISM1.1

Worldwide distribution

Worldwide audience distribution share by country for Salvation
CountryShare
United States38.4%
Brazil7.5%
Taiwan2.8%

See Salvation audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Salvation have in United States?

Salvation has an estimated audience of 7,727,631 people in United States, concentrated in California and Texas.

What is the gender split and age of Salvation fans?

65.6% of Salvation fans are female, 34.4% are male, with an average age of 45.5 years.

Which brands do Salvation fans like most?

Salvation fans show strongest brand affinity for Historic site (10.82×), Nationality (2.41×), and Goop (5.67×) over the country average.

Where do Salvation fans live in United States?

Salvation fans in United States are most concentrated in California (reach 885,087), Texas (reach 775,504), and Florida (reach 579,931). These three regions account for the largest share of the active audience.

What other brands do Salvation fans also like?

Beyond Salvation itself, the audience over-indexes on Nationality (2.41×), Goop (5.67×), Progressive rock (2.23×), and headspace (8.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Salvation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.