Rascasse Audience Intelligence

R-value (insulation) Audience in United States

A data profile of the people who buy, follow and care about R-value (insulation) in United States — modelled from more than twelve digital signal sources. R-value (insulation) has an estimated audience of 495,380 people in United States.

#11439among Topic in United States#2282in Business & Career

The average R-value (insulation) fan in United States is 46.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include TaskRabbit, Hoosier Lottery, Solar energy, with strongest over-indexing on TaskRabbit (41.91× the country average).

Demographically, the R-value (insulation) audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical R-value (insulation) fan in United States is more male, around 46.2 years old, with strong Need for Security tendencies and a notable affinity for TaskRabbit.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the R-value (insulation) profile in United States.

Audience size
495K
in United States
Gender
18.4%♀
81.6% male
Age
46.2
average years
Country rank
#36863
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of R-value (insulation) fans

18.4% are female, 81.6% are male, average age 46.2.

Fig. 02

Gender split

18.4%
Female
81.6%
Male
Demographic split for R-value (insulation) audience in United States
MetricValue
Female18.4%
Male81.6%
Average age46.2
Estimated audience size495,380
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the R-value (insulation) audience in United States
Age bracketShare%
16-198%
20-2912%
30-3919%
40-4924%
50+38%
Fig. 04

Worldwide distribution

45.4%

of the worldwide R-value (insulation) audience comes from United States.

Worldwide audience distribution share by country for R-value (insulation)
CountryShare
United States45.4%
United Kingdom17.3%
Canada7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the R-value (insulation) audience in United States is strongest.

Fig. 05

Top regions by affinity

R-value (insulation) fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~10K1.46×
02Washington~10K1.30×
03Colorado~10K1.26×
04Oregon~7K1.20×
05Vermont~1K1.19×
06Connecticut~6K1.17×
07Maine~2K1.15×
08New Hampshire~2K1.12×
09Montana~2K1.12×
10Pennsylvania~20K1.11×
11Michigan~10K1.10×
12Indiana~10K1.10×
13Tennessee~10K1.09×
14Alaska~1K1.09×
15Utah~5K1.07×
16Minnesota~8K1.06×
17Iowa~4K1.06×
18Virginia~10K1.05×
19Maryland~9K1.05×
20North Dakota~1K1.05×
21Illinois~20K1.03×
22Wisconsin~8K1.03×
23Rhode Island~2K1.03×
24South Dakota~1K1.01×
25California~50K0.99×
26Washington, District of Columbia~1K0.99×
27Idaho~2K0.98×
28Delaware~1K0.98×
29Ohio~10K0.97×
30Nebraska~2K0.97×
31North Carolina~10K0.96×
32New York~30K0.95×
33Kansas~4K0.95×
34New Mexico~2K0.94×
35New Jersey~10K0.93×
36Missouri~7K0.93×
37West Virginia~2K0.92×
38Hawaii~2K0.91×
39Kentucky~6K0.90×
40Oklahoma~5K0.90×
41Alabama~6K0.89×
42Arkansas~4K0.89×
43Mississippi~4K0.88×
44Louisiana~5K0.86×
45South Carolina~6K0.85×
46Georgia~10K0.83×
47Nevada~4K0.83×
48Arizona~8K0.80×
49Texas~30K0.79×
50Florida~20K0.63×
Fig. 06

Affinity by region

Affinity by region — R-value (insulation), United States
0.63×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the R-value (insulation) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for R-value (insulation) audience
#·InterestCategoryAffinity×
01TaskRabbitInternet & Social Media41.91×
02Hoosier LotteryGames34.13×
03Donna SummerMusic & Radio23.21×
04Molly RingwaldMovies & TV12.80×
05ExxonMobilCars & Mobility12.08×
06Efficient energy useTechnology & Electronics7.18×
07Solar energyHome & Garden5.38×
08Lawn mowerHome & Garden5.13×
09Renewable energyBusiness & Career4.23×
10FedExBusiness & Career4.18×
11Hardware storeHome & Garden4.08×
12Vehicle insuranceCars & Mobility4.03×
13Discount TireShopping3.88×
14MenardsHome & Garden3.31×
15Indeed.comBusiness & Career2.74×
16Mortgage loansBusiness & Career2.72×
17SUVsCars & Mobility2.61×
18PinterestInternet & Social Media2.35×
19Home improvementHome & Garden2.23×
20Donald TrumpPolitics & Society1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the R-value (insulation) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by R-value (insulation) audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.39×
PatriotismCONSERVATISM2.33×
DIY MentalityTHRILL2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by R-value (insulation) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
MindfulnessBALANCE0.76×
ExtroversionTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does R-value (insulation) have in United States?

R-value (insulation) has an estimated audience of 495,380 people in United States, concentrated in California and Texas.

02

What is the gender split and age of R-value (insulation) fans?

18.4% of R-value (insulation) fans are female, 81.6% are male, with an average age of 46.2 years.

03

Which brands do R-value (insulation) fans like most?

R-value (insulation) fans show strongest brand affinity for TaskRabbit (41.91×), Hoosier Lottery (34.13×), and Solar energy (5.38×) over the country average.

04

Where do R-value (insulation) fans live in United States?

R-value (insulation) fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do R-value (insulation) fans also like?

Beyond R-value (insulation) itself, the audience over-indexes on Hoosier Lottery (34.13×), Solar energy (5.38×), Donna Summer (23.21×), and Efficient energy use (7.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See R-value (insulation) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for R-value (insulation). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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