R-value (insulation) Audience in United States
R-value (insulation) has an estimated audience of 495,380 people in United States. 18.4% are female, 81.6% are male, average age 46.2. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, TaskRabbit, Microblogging, Singer-songwriter.
Top brand affinities include Autism Awareness, Diabetes mellitus awareness, TaskRabbit, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the R-value (insulation) audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Need for Security, Risk Appetite.
Category: Business & Career · Type: Topic
Demographics of R-value (insulation) fans
| Metric | Value |
|---|---|
| Female | 18.4% |
| Male | 81.6% |
| Average age | 46.2 |
| Estimated audience size | 495,380 |
Audience persona
The typical R-value (insulation) fan in United States is more male, around 46.2 years old, with strong Need for Security tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| TaskRabbit | 45.28× | Internet & Social Media |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Molly Ringwald | 20× | Movies & TV |
| Income tax | 13.19× | Business & Career |
| Hoosier Lottery | 27.42× | Games |
| Kia Sportage | 20× | Cars & Mobility |
| Donna Summer | 21.75× | Music & Radio |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| AutoZone | 2.86× | Cars & Mobility |
| Menards | 3.46× | Home & Garden |
| Solar panel | 4.6× | Home & Garden |
| Honda City | 20× | Cars & Mobility |
| Air conditioning | 3.16× | Technology & Electronics |
| Lowe's | 2.08× | Shopping |
| Fox News Channel | 1.68× | Movies & TV |
| Planet Fitness | 2.24× | Sports |
| Dots (video game) | 14.78× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.88 |
| Risk Appetite | THRILL | 1.58 |
| DIY Mentality | THRILL | 1.51 |
| Quality Awareness | PREMIUM | 1.34 |
| Career Orientation | POWER | 1.3 |
| Patriotism | CONSERVATISM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.4% |
| United Kingdom | 17.3% |
| Canada | 7.2% |
See R-value (insulation) audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for R-value (insulation). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.