Sled dog racing Audience in United States

Sled dog racing logo

Sled dog racing has an estimated audience of 341,623 people in United States. 50.6% are female, 49.4% are male, average age 41.7. Top regions: Texas, California, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Dog agility, Petfinder, Microblogging.

The average Sled dog racing fan in United States is 41.7 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Dog agility, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Sled dog racing audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Sled dog racing fans

Demographic split for Sled dog racing audience in United States
MetricValue
Female50.6%
Male49.4%
Average age41.7
Estimated audience size341,623

Audience persona

The typical Sled dog racing fan in United States is balanced, around 41.7 years old, with strong Pet Ownership tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Sled dog racing in United States
RegionReachAffinity
Texas17,1420.58×
California16,4080.44×
Florida11,5950.5×
Michigan10,6391.19×
Minnesota9,7992×
New York8,8740.46×
Ohio7,1900.68×
Virginia6,9980.84×
Pennsylvania6,8260.59×
Illinois6,7480.59×
Wisconsin6,0611.18×
North Carolina5,0730.49×
Washington5,0660.74×
Alaska4,6466.36×
Massachusetts4,4240.66×
Georgia4,1610.4×
Colorado3,9750.74×
Missouri3,9630.72×
Indiana3,7770.61×
Tennessee3,6880.54×
Oregon3,5880.92×
Arizona3,0570.44×
New Hampshire2,9942.22×
New Jersey2,9890.34×
Maryland2,6440.45×
Kentucky2,5870.6×
Iowa2,4890.88×
Louisiana2,4460.56×
Idaho2,4121.41×
Oklahoma2,2710.6×
Utah2,2290.73×
Alabama2,1630.45×
Montana2,0742.19×
South Carolina2,0460.4×
Maine1,9861.62×
Mississippi1,7880.64×
Connecticut1,7380.51×
Arkansas1,5890.56×
Wyoming1,5623.08×
Kansas1,4680.55×
Nebraska1,4660.86×
South Dakota1,3651.73×
Nevada1,3630.41×
West Virginia1,3630.86×
Hawaii1,2020.82×
North Dakota1,1391.62×
New Mexico1,0940.64×
Rhode Island1,0841×
Vermont1,0661.78×
Delaware9711.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sled dog racing audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Dog agility21.56×Pets & Animals
Petfinder21.63×Pets & Animals
Microblogging12.67×Technology & Electronics
PSV Eindhoven49.76×Sports
Singer-songwriter5.51×Music & Radio
Cufflink51.88×Fashion & Accessoires
Income tax13.19×Business & Career
Planet Fitness3.99×Sports
Banfield Pet Hospital32.28×Health
Condor Flugdienst115.08×Travel & Leisure
Hobby Lobby3.12×Home & Garden
Pet sitting5.6×Pets & Animals
American Shorthair26.96×Pets & Animals
Charles, Prince of Wales18.87×Politics & Society
Hedge fund13.8×Business & Career
Metaphysics3.68×Business & Career
Diaper bag4.27×Kids & Family
Kia Sportage13.38×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sled dog racing audience
TraitClusterScore
Pet OwnershipJOY3.49
Community OrientationOPEN1.9
Risk AppetiteTHRILL1.57
Sports ActivityPOWER1.55
PatriotismCONSERVATISM1.51
SpiritualityBALANCE1.42

Worldwide distribution

Worldwide audience distribution share by country for Sled dog racing
CountryShare
France27.2%
United States25.6%
Canada6.7%

See Sled dog racing audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Sled dog racing have in United States?

Sled dog racing has an estimated audience of 341,623 people in United States, concentrated in Texas and California.

What is the gender split and age of Sled dog racing fans?

50.6% of Sled dog racing fans are female, 49.4% are male, with an average age of 41.7 years.

Which brands do Sled dog racing fans like most?

Sled dog racing fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Dog agility (21.56×) over the country average.

Where do Sled dog racing fans live in United States?

Sled dog racing fans in United States are most concentrated in Texas (reach 17,142), California (reach 16,408), and Florida (reach 11,595). These three regions account for the largest share of the active audience.

What other brands do Sled dog racing fans also like?

Beyond Sled dog racing itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Dog agility (21.56×), Petfinder (21.63×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sled dog racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.