Rascasse Audience Intelligence

Sled dog racing Audience in United States

A data profile of the people who buy, follow and care about Sled dog racing in United States — modelled from more than twelve digital signal sources. Sled dog racing has an estimated audience of 341,623 people in United States.

#307among Sport in United States#12950among Topic in United States#4504in Sports

The average Sled dog racing fan in United States is 41.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dog agility, Petfinder, Cufflink, with strongest over-indexing on Dog agility (20.57× the country average).

Demographically, the Sled dog racing audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Pet Ownership, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sled dog racing fan in United States is balanced, around 41.7 years old, with strong Pet Ownership tendencies and a notable affinity for Dog agility.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sled dog racing profile in United States.

Audience size
342K
in United States
Gender
50.6%♀
49.4% male
Age
41.7
average years
Country rank
#45176
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sled dog racing fans

50.6% are female, 49.4% are male, average age 41.7.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for Sled dog racing audience in United States
MetricValue
Female50.6%
Male49.4%
Average age41.7
Estimated audience size341,623
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Sled dog racing audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3917%
40-4921%
50+28%
Fig. 04

Worldwide distribution

25.6%

of the worldwide Sled dog racing audience comes from United States.

Worldwide audience distribution share by country for Sled dog racing
CountryShare
France27.2%
United States25.6%
Canada6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sled dog racing audience in United States is strongest.

Fig. 05

Top regions by affinity

Sled dog racing fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~3K4.48×
02New Hampshire~2K1.49×
03Wyoming<1K1.49×
04Minnesota~7K1.48×
05Montana~1K1.27×
06Maine~1K1.22×
07Michigan~10K1.16×
08South Dakota<1K1.15×
09Wisconsin~6K1.13×
10North Dakota<1K1.10×
11Idaho~2K1.07×
12Rhode Island~1K1.01×
13West Virginia~2K1.00×
14Delaware<1K0.99×
15Nebraska~2K0.96×
16Hawaii~1K0.96×
17Iowa~3K0.94×
18Washington, District of Columbia<1K0.94×
19Mississippi~3K0.93×
20New Mexico~2K0.92×
21Oregon~4K0.91×
22Arkansas~3K0.91×
23Kansas~2K0.91×
24Utah~3K0.90×
25Kentucky~4K0.88×
26Oklahoma~3K0.88×
27Indiana~5K0.86×
28Missouri~5K0.86×
29Louisiana~4K0.86×
30Connecticut~3K0.86×
31Washington~6K0.85×
32Colorado~5K0.85×
33Nevada~3K0.85×
34Virginia~7K0.83×
35Alabama~4K0.83×
36South Carolina~4K0.82×
37Pennsylvania~9K0.79×
38Tennessee~5K0.79×
39Massachusetts~5K0.79×
40Ohio~8K0.78×
41Maryland~5K0.78×
42Arizona~5K0.76×
43Illinois~8K0.74×
44North Carolina~8K0.73×
45Georgia~7K0.71×
46New Jersey~6K0.71×
47New York~10K0.62×
48Texas~20K0.61×
49Florida~10K0.61×
50California~20K0.54×
Fig. 06

Affinity by region

Affinity by region — Sled dog racing, United States
0.54×1.00×4.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sled dog racing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sled dog racing audience
#·InterestCategoryAffinity×
01Condor FlugdienstTravel & Leisure111.28×
02CufflinkFashion & Accessoires49.65×
03Banfield Pet HospitalHealth38.13×
04Dog agilityPets & Animals20.57×
05American ShorthairPets & Animals20.49×
06PetfinderPets & Animals19.76×
07Humanoid robotTechnology & Electronics18.79×
08Hedge fundBusiness & Career13.11×
09Air FranceTravel & Leisure10.21×
10Endangered speciesPets & Animals9.20×
11Pet sittingPets & Animals5.93×
12ZooKids & Family4.81×
13Veterinary medicineBusiness & Career4.38×
14Nonprofit organizationPolitics & Society2.89×
15Planet FitnessSports2.27×
16CNNMovies & TV2.14×
17Donald TrumpPolitics & Society1.92×
18RecipesFood & Beverages1.85×
19XInternet & Social Media1.83×
20CookingFood & Beverages1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sled dog racing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sled dog racing audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY3.36×
PatriotismCONSERVATISM2.07×
Community OrientationOPEN1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sled dog racing audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
Quality AwarenessPREMIUM0.89×
ExtroversionTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sled dog racing have in United States?

Sled dog racing has an estimated audience of 341,623 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sled dog racing fans?

50.6% of Sled dog racing fans are female, 49.4% are male, with an average age of 41.7 years.

03

Which brands do Sled dog racing fans like most?

Sled dog racing fans show strongest brand affinity for Dog agility (20.57×), Petfinder (19.76×), and Cufflink (49.65×) over the country average.

04

Where do Sled dog racing fans live in United States?

Sled dog racing fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Sled dog racing fans also like?

Beyond Sled dog racing itself, the audience over-indexes on Petfinder (19.76×), Cufflink (49.65×), Banfield Pet Hospital (38.13×), and Pet sitting (5.93×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sled dog racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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