Rascasse Audience Intelligence

Dog sled Audience in United States

Name: Dog sled — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Dog sled in United States — modelled from more than twelve digital signal sources. Dog sled has an estimated audience of 264,557 people in United States.

#13988among Topic in United States #698in Pets & Animals

The average Dog sled fan in United States is 42.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Reindeer, DocuSign, Petfinder, with strongest over-indexing on Reindeer (109.06× the country average).

Demographically, the Dog sled audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dog sled fan in United States is more female, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Reindeer.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dog sled profile in United States.

Audience size

265K

in United States

Gender

60.0%♀

40.0% male

Age

42.8

average years

Country rank

#51448

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Dog sled fans

60.0% are female, 40.0% are male, average age 42.8.

Fig. 02

Gender split

60.0%

Female

40.0%

Male

Demographic split for Dog sled audience in United States
Metric	Value
Female	60.0%
Male	40.0%
Average age	42.8
Estimated audience size	264,557

Fig. 03

Age distribution

Age distribution of the Dog sled audience in United States
Age bracket	Share	%
16-19		16%
20-29		14%
30-39		16%
40-49		22%
50+		31%

Fig. 04

Worldwide distribution

23.5%

of the worldwide Dog sled audience comes from United States.

Worldwide audience distribution share by country for Dog sled
Country	Share
United States	23.5%
Canada	18.9%
Germany	7.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dog sled audience in United States is strongest.

Fig. 05

Top regions by affinity

Dog sled fans by region: top regions in United States
#	Region	Reach	×
01	Alaska	~8K	13.74×
02	Wyoming	<1K	1.78×
03	Montana	~1K	1.65×
04	Colorado	~7K	1.62×
05	Vermont	<1K	1.55×
06	Maine	~1K	1.41×
07	New Hampshire	~1K	1.30×
08	Utah	~3K	1.12×
09	Minnesota	~4K	1.02×
10	Massachusetts	~5K	0.88×
11	Idaho	~1K	0.87×
12	South Dakota	<1K	0.85×
13	Washington	~4K	0.84×
14	New York	~10K	0.83×
15	Rhode Island	<1K	0.81×
16	Connecticut	~2K	0.78×
17	Hawaii	<1K	0.78×
18	Michigan	~5K	0.77×
19	Washington, District of Columbia	<1K	0.76×
20	Wisconsin	~3K	0.75×
21	New Jersey	~5K	0.73×
22	Delaware	<1K	0.73×
23	West Virginia	<1K	0.71×
24	Nebraska	<1K	0.70×
25	Iowa	~2K	0.69×
26	Kansas	~1K	0.69×
27	New Mexico	<1K	0.67×
28	Arkansas	~1K	0.66×
29	Virginia	~4K	0.65×
30	Oregon	~2K	0.65×
31	Mississippi	~1K	0.65×
32	Pennsylvania	~6K	0.64×
33	Indiana	~3K	0.64×
34	Maryland	~3K	0.62×
35	Kentucky	~2K	0.62×
36	Missouri	~3K	0.61×
37	Louisiana	~2K	0.61×
38	Illinois	~5K	0.60×
39	Oklahoma	~2K	0.59×
40	Ohio	~5K	0.58×
41	Florida	~10K	0.57×
42	Nevada	~1K	0.57×
43	South Carolina	~2K	0.55×
44	California	~20K	0.54×
45	Tennessee	~3K	0.54×
46	Alabama	~2K	0.54×
47	Texas	~10K	0.53×
48	Georgia	~4K	0.53×
49	North Carolina	~4K	0.53×
50	Arizona	~3K	0.51×

Affinity by region — Dog sled, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dog sled audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dog sled audience
#	Interest	Category	×
01	Reindeer	Pets & Animals	109.06×
02	DocuSign	Technology & Electronics	51.71×
03	Banfield Pet Hospital	Health	47.35×
04	Luca Guadagnino	Movies & TV	26.78×
05	Glacier National Park	Travel & Leisure	25.84×
06	WikiHow	Internet & Social Media	24.89×
07	Petfinder	Pets & Animals	23.81×
08	Dog daycare	Pets & Animals	23.12×
09	Kung Fu Hustle	Movies & TV	20.00×
10	Watch Dogs	Games	17.26×
11	Bodrum	Travel & Leisure	16.37×
12	Rey Mysterio	Sports	14.11×
13	Matthew Gray Gubler	Fashion & Accessoires	13.72×
14	Cane Corso	Food & Beverages	12.13×
15	Dog agility	Pets & Animals	11.86×
16	Pitch Perfect	Movies & TV	11.01×
17	International education	Business & Career	10.48×
18	Sledding	Sports	9.44×
19	Birdwatching	Pets & Animals	5.92×
20	Wildlife photography	Technology & Electronics	4.06×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dog sled audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Dog sled audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	2.70×
Risk Appetite	THRILL	2.09×
Pet Ownership	JOY	2.03×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Dog sled audience · Rather not
Trait	Cluster	Score
Early Adopter Mentality	POWER	0.89×
Healthy Lifestyle	BALANCE	0.97×
Extroversion	THRILL	1.00×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Dog sled have in United States?

Dog sled has an estimated audience of 264,557 people in United States, concentrated in California and New York.

What is the gender split and age of Dog sled fans?

60.0% of Dog sled fans are female, 40.0% are male, with an average age of 42.8 years.

Which brands do Dog sled fans like most?

Dog sled fans show strongest brand affinity for Reindeer (109.06×), DocuSign (51.71×), and Petfinder (23.81×) over the country average.

Where do Dog sled fans live in United States?

Dog sled fans in United States are most concentrated in California (reach ~20K), New York (reach ~10K), and Texas (reach ~10K). These three regions account for the largest share of the active audience.

What other brands do Dog sled fans also like?

Beyond Dog sled itself, the audience over-indexes on DocuSign (51.71×), Petfinder (23.81×), Banfield Pet Hospital (47.35×), and Dog daycare (23.12×) compared to the United States average.

Appendix

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See Dog sled audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dog sled. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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