Dog sled Audience in United States

Dog sled has an estimated audience of 264,557 people in United States. 60.0% are female, 40.0% are male, average age 42.8. Top regions: California, New York, Texas. Top brand affinities: DocuSign, Reindeer, Petfinder, Sledding, Glacier National Park.

The average Dog sled fan in United States is 42.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include DocuSign, Reindeer, Petfinder, with strongest over-indexing on DocuSign (47.94× the country average). Demographically, the Dog sled audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Pet Ownership, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Dog sled fans

Demographic split for Dog sled audience in United States
MetricValue
Female60.0%
Male40.0%
Average age42.8
Estimated audience size264,557

Audience persona

The typical Dog sled fan in United States is more female, around 42.8 years old, with strong Pet Ownership tendencies and a notable affinity for DocuSign.

Top regions in United States

Top regions ranked by reach for Dog sled in United States
RegionReachAffinity
California14,9010.51×
New York12,9750.88×
Texas12,1240.53×
Florida10,6060.59×
Colorado8,2451.98×
Alaska7,86413.9×
Illinois5,0050.57×
Michigan4,9030.71×
Washington4,8990.92×
Pennsylvania4,7990.54×
Massachusetts4,6530.89×
New Jersey4,6490.69×
Ohio4,1270.51×
Georgia4,1100.5×
Minnesota4,0781.08×
Virginia3,8890.6×
North Carolina3,7990.48×
Utah3,1401.33×
Wisconsin2,8290.71×
Indiana2,6040.54×
Maryland2,5570.56×
Arizona2,2910.42×
Tennessee2,2470.42×
Missouri2,2400.53×
Connecticut2,0260.76×
Oregon1,9010.63×
South Carolina1,7060.43×
Kentucky1,5490.47×
Maine1,4741.56×
Montana1,4331.95×
New Hampshire1,4291.37×
Alabama1,4240.39×
Louisiana1,3310.39×
Oklahoma1,2430.42×
Idaho1,1210.85×
Iowa1,0840.5×
Nevada1,0670.42×
Kansas1,0610.51×
Arkansas9920.45×
Wyoming9822.5×
Vermont8821.9×
Mississippi6700.31×
Hawaii6600.58×
Nebraska6120.46×
Rhode Island5520.66×
New Mexico5480.41×
Washington, District of Columbia5020.63×
West Virginia4880.4×
North Dakota3990.73×
South Dakota3440.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dog sled audience
BrandAffinityCategory
DocuSign47.94×Technology & Electronics
Reindeer81.72×Pets & Animals
Petfinder31.71×Pets & Animals
Sledding26.27×Sports
Glacier National Park48.53×Travel & Leisure
Banfield Pet Hospital48.76×Health
MSN4.42×News
Dog daycare21.11×Pets & Animals
Dog agility12.3×Pets & Animals
Kia Sportage19.15×Cars & Mobility
Jane Goodall9.12×Pets & Animals
Matthew Gray Gubler17.75×Fashion & Accessoires
Pet store3.94×Pets & Animals
Wildlife photography4.76×Technology & Electronics
Pitch Perfect10.08×Movies & TV
Luca Guadagnino24.85×Movies & TV
Blue Heelers14.57×Fashion & Accessoires
Bodrum13.14×Travel & Leisure
Fine-art photography4.63×Technology & Electronics
Watch Dogs13.82×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dog sled audience
TraitClusterScore
Pet OwnershipJOY2.32
TravellingTHRILL1.9
Risk AppetiteTHRILL1.81
Sports ActivityPOWER1.77
Design AffinityPREMIUM1.6
Community OrientationOPEN1.59

Worldwide distribution

Worldwide audience distribution share by country for Dog sled
CountryShare
United States23.5%
Canada18.9%
Germany7.5%

See Dog sled audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Dog sled have in United States?

Dog sled has an estimated audience of 264,557 people in United States, concentrated in California and New York.

What is the gender split and age of Dog sled fans?

60.0% of Dog sled fans are female, 40.0% are male, with an average age of 42.8 years.

Which brands do Dog sled fans like most?

Dog sled fans show strongest brand affinity for DocuSign (47.94×), Reindeer (81.72×), and Petfinder (31.71×) over the country average.

Where do Dog sled fans live in United States?

Dog sled fans in United States are most concentrated in California (reach 14,901), New York (reach 12,975), and Texas (reach 12,124). These three regions account for the largest share of the active audience.

What other brands do Dog sled fans also like?

Beyond Dog sled itself, the audience over-indexes on Reindeer (81.72×), Petfinder (31.71×), Sledding (26.27×), and Glacier National Park (48.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dog sled. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.