Edith Wharton Audience in United States

Edith Wharton logo

Edith Wharton has an estimated audience of 279,844 people in United States. 70.5% are female, 29.5% are male, average age 43.8. Top regions: New York, California, Massachusetts. Top brand affinities: Christmas Gifts, Hemnet, Nationality, Hawaiian quilt, headspace.

The average Edith Wharton fan in United States is 43.8 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Massachusetts. Top brand affinities include Christmas Gifts, Hemnet, Nationality, with strongest over-indexing on Christmas Gifts (92.66× the country average). Demographically, the Edith Wharton audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Community Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Author

Demographics of Edith Wharton fans

Demographic split for Edith Wharton audience in United States
MetricValue
Female70.5%
Male29.5%
Average age43.8
Estimated audience size279,844

Audience persona

The typical Edith Wharton fan in United States is more female, around 43.8 years old, with strong Community Orientation tendencies and a notable affinity for Christmas Gifts.

Top regions in United States

Top regions ranked by reach for Edith Wharton in United States
RegionReachAffinity
New York27,7611.78×
California27,2770.89×
Massachusetts20,5943.74×
Texas13,2910.55×
Florida12,3150.65×
Pennsylvania9,7001.03×
Illinois8,5120.91×
Virginia7,8091.15×
New Jersey7,4391.05×
North Carolina7,0950.84×
Ohio6,7110.78×
Connecticut6,6742.38×
Georgia6,3930.74×
Washington5,6341×
Michigan5,6280.77×
Tennessee4,7210.84×
Maryland4,7070.98×
Arizona4,2280.74×
Colorado4,1290.94×
Indiana3,8790.76×
Missouri3,7460.83×
Oregon3,4661.08×
Minnesota3,4360.86×
Wisconsin3,3650.8×
South Carolina3,2640.78×
Alabama2,7560.7×
Kentucky2,4810.71×
Louisiana2,3220.64×
Rhode Island2,1772.44×
Oklahoma1,9770.64×
Utah1,8120.72×
New Hampshire1,8081.64×
Maine1,7851.78×
Washington, District of Columbia1,6741.99×
Iowa1,6700.72×
Kansas1,6190.73×
Arkansas1,4650.64×
Mississippi1,3750.6×
Nevada1,3010.48×
Vermont1,1842.41×
New Mexico1,0530.75×
Idaho1,0010.71×
Nebraska9560.68×
Hawaii9120.76×
West Virginia6940.53×
Delaware6290.81×
Montana6030.78×
South Dakota4110.64×
Alaska3900.65×
Wyoming2450.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Edith Wharton audience
BrandAffinityCategory
Christmas Gifts92.66×Kids & Family
Hemnet134.61×Home & Garden
Nationality6.81×Politics & Society
Hawaiian quilt99.77×Fashion & Accessoires
headspace17.03×Health
Cryptic crossword24.84×Technology & Electronics
Minnesota2.39×Travel & Leisure
13 Assassins31.17×Movies & TV
Cherish (group)14.42×Music & Radio
Goma22.13×Travel & Leisure
Home construction1.79×Home & Garden
Grace Slick10.44×Music & Radio
Elsword15.92×Games
JDSU2.92×Business & Career
Wok5.97×Food & Beverages
Goop4.79×Internet & Social Media
Fairy godmother6.62×Literature
Palestine Polytechnic University17.12×Business & Career
Homecenter16.86×Shopping
Figure painting (hobby)4.65×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Edith Wharton audience
TraitClusterScore
Community OrientationOPEN2.06
MindfulnessBALANCE2.03
SpiritualityBALANCE1.99
SustainabilityBALANCE1.92
Design AffinityPREMIUM1.84
CreativityOPEN1.75

Worldwide distribution

Worldwide audience distribution share by country for Edith Wharton
CountryShare
United States49.4%
United Kingdom11.1%
Spain6.5%

See Edith Wharton audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does Edith Wharton have in United States?

Edith Wharton has an estimated audience of 279,844 people in United States, concentrated in New York and California.

What is the gender split and age of Edith Wharton fans?

70.5% of Edith Wharton fans are female, 29.5% are male, with an average age of 43.8 years.

Which brands do Edith Wharton fans like most?

Edith Wharton fans show strongest brand affinity for Christmas Gifts (92.66×), Hemnet (134.61×), and Nationality (6.81×) over the country average.

Where do Edith Wharton fans live in United States?

Edith Wharton fans in United States are most concentrated in New York (reach 27,761), California (reach 27,277), and Massachusetts (reach 20,594). These three regions account for the largest share of the active audience.

What other brands do Edith Wharton fans also like?

Beyond Edith Wharton itself, the audience over-indexes on Hemnet (134.61×), Nationality (6.81×), Hawaiian quilt (99.77×), and headspace (17.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Edith Wharton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.