Mary Shelley Audience in United States

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Mary Shelley has an estimated audience of 1,531,325 people in United States. 53.4% are female, 46.6% are male, average age 38.1. Top regions: California, Texas, New York. Top brand affinities: Frankenstein (1931 film), Edgar Allan Poe, Bram Stoker, Cujo (film), The Dark Tower (series).

The average Mary Shelley fan in United States is 38.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Frankenstein (1931 film), Edgar Allan Poe, Bram Stoker, with strongest over-indexing on Frankenstein (1931 film) (72.61× the country average). Demographically, the Mary Shelley audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person

Demographics of Mary Shelley fans

Demographic split for Mary Shelley audience in United States
MetricValue
Female53.4%
Male46.6%
Average age38.1
Estimated audience size1,531,325

Audience persona

The typical Mary Shelley fan in United States is balanced, around 38.1 years old, with strong Extroversion tendencies and a notable affinity for Frankenstein (1931 film).

Top regions in United States

Top regions ranked by reach for Mary Shelley in United States
RegionReachAffinity
California188,6471.12×
Texas124,4500.95×
New York99,0541.16×
Florida95,7870.92×
Pennsylvania54,1971.05×
Illinois51,8581.02×
North Carolina46,6861.01×
Ohio46,4970.99×
Georgia44,9320.95×
Virginia41,7601.12×
Washington38,7601.26×
Michigan37,5340.94×
Massachusetts37,2871.24×
New Jersey36,0340.93×
Tennessee31,8351.04×
Arizona28,7980.92×
Indiana28,1371.01×
Missouri25,0351.01×
Colorado24,5641.02×
Maryland24,1370.92×
Oregon23,4161.33×
Minnesota21,6670.99×
Wisconsin20,1940.88×
Kentucky19,7831.03×
Alabama18,8530.88×
South Carolina18,8270.82×
Louisiana18,0510.91×
Utah17,4041.27×
Oklahoma17,3551.02×
Connecticut15,9951.04×
Nevada12,7850.86×
Arkansas12,3910.98×
Kansas11,7290.97×
Iowa11,4410.91×
Mississippi10,2330.81×
Idaho8,6701.13×
New Mexico8,0331.05×
Maine7,1661.31×
West Virginia6,9410.97×
New Hampshire6,8501.14×
Nebraska6,5550.85×
Washington, District of Columbia5,2181.13×
Rhode Island5,1801.06×
Hawaii4,3430.66×
Montana4,2591×
Vermont3,4951.3×
Alaska3,4101.04×
Delaware3,2390.77×
North Dakota2,4740.79×
South Dakota2,4260.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mary Shelley audience
BrandAffinityCategory
Frankenstein (1931 film)72.61×Movies & TV
Edgar Allan Poe63.34×Literature
Bram Stoker110.84×Literature
Cujo (film)60.37×Movies & TV
The Dark Tower (series)50.09×Literature
Guillermo del Toro25.95×Movies & TV
The Mist (film)41.85×Movies & TV
Romeo and Juliet26.6×Arts & Culture
Stand by Me (film)25.43×Movies & TV
Fantasy film7.56×Movies & TV
Creepypasta28.34×Literature
Jane Goodall15.64×Pets & Animals
Amelia Earhart20.63×Business & Career
Spirit Halloween7.86×Kids & Family
The Shining (film)20.34×Movies & TV
Sid and Nancy67.39×Movies & TV
Twin Peaks9.66×Movies & TV
Don Quixote (ballet)65.29×Music & Radio
Harlan Ellison48.72×Literature
Peacemaker3.93×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mary Shelley audience
TraitClusterScore
ExtroversionTHRILL2.06
TraditionCONSERVATISM1.8
SpiritualityBALANCE1.58
PatriotismCONSERVATISM1.56
LGBTQ+ IdentityOPEN1.52
IndividualismJOY1.52

Worldwide distribution

Worldwide audience distribution share by country for Mary Shelley
CountryShare
United States34.2%
United Kingdom9.1%
Brazil6.8%

See Mary Shelley audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Mary Shelley have in United States?

Mary Shelley has an estimated audience of 1,531,325 people in United States, concentrated in California and Texas.

What is the gender split and age of Mary Shelley fans?

53.4% of Mary Shelley fans are female, 46.6% are male, with an average age of 38.1 years.

Which brands do Mary Shelley fans like most?

Mary Shelley fans show strongest brand affinity for Frankenstein (1931 film) (72.61×), Edgar Allan Poe (63.34×), and Bram Stoker (110.84×) over the country average.

Where do Mary Shelley fans live in United States?

Mary Shelley fans in United States are most concentrated in California (reach 188,647), Texas (reach 124,450), and New York (reach 99,054). These three regions account for the largest share of the active audience.

What other brands do Mary Shelley fans also like?

Beyond Mary Shelley itself, the audience over-indexes on Edgar Allan Poe (63.34×), Bram Stoker (110.84×), Cujo (film) (60.37×), and The Dark Tower (series) (50.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mary Shelley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.