Rascasse Audience Intelligence

Mary Shelley Audience in United States

A data profile of the people who buy, follow and care about Mary Shelley in United States — modelled from more than twelve digital signal sources. Mary Shelley has an estimated audience of 1,620,299 people in United States.

#3277among Person in United States#297in Literature

The average Mary Shelley fan in United States is 38.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Frankenstein (1931 film), Edgar Allan Poe, Bram Stoker, with strongest over-indexing on Frankenstein (1931 film) (72.61× the country average).

Demographically, the Mary Shelley audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mary Shelley fan in United States is balanced, around 38.1 years old, with strong Tradition tendencies and a notable affinity for Frankenstein (1931 film).

Category: Literature · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mary Shelley profile in United States.

Audience size
1.6M
in United States
Gender
53.4%♀
46.6% male
Age
38.1
average years
Country rank
#16736
Person in United States
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mary Shelley fans

53.4% are female, 46.6% are male, average age 38.1.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for Mary Shelley audience in United States
MetricValue
Female53.4%
Male46.6%
Average age38.1
Estimated audience size1,620,299
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Mary Shelley audience in United States
Age bracketShare%
16-1921%
20-2921%
30-3921%
40-4920%
50+17%
Fig. 04

Worldwide distribution

34.1%

of the worldwide Mary Shelley audience comes from United States.

Worldwide audience distribution share by country for Mary Shelley
CountryShare
United States34.1%
United Kingdom8.7%
Brazil6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mary Shelley audience in United States is strongest.

Fig. 05

Top regions by affinity

Mary Shelley fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~20K1.34×
02Maine~7K1.28×
03Washington~40K1.26×
04Utah~20K1.26×
05Vermont~3K1.26×
06Massachusetts~40K1.21×
07California~200K1.19×
08Idaho~9K1.13×
09Colorado~30K1.10×
10Virginia~40K1.09×
11Washington, District of Columbia~5K1.09×
12New Mexico~8K1.08×
13New Hampshire~6K1.08×
14Rhode Island~5K1.08×
15New York~90K1.07×
16Montana~4K1.04×
17Alaska~3K1.04×
18Pennsylvania~50K1.03×
19Illinois~50K1.03×
20Kentucky~20K1.03×
21Indiana~30K1.02×
22Connecticut~20K1.02×
23Oklahoma~20K1.01×
24Texas~100K0.99×
25Missouri~20K0.99×
26North Carolina~50K0.98×
27Arkansas~10K0.98×
28New Jersey~40K0.97×
29Tennessee~30K0.97×
30Minnesota~20K0.97×
31Kansas~10K0.97×
32Arizona~30K0.96×
33Ohio~40K0.95×
34West Virginia~7K0.95×
35Maryland~20K0.94×
36Georgia~40K0.92×
37Michigan~40K0.91×
38Wisconsin~20K0.89×
39Louisiana~20K0.89×
40Nebraska~7K0.89×
41North Dakota~3K0.89×
42Nevada~10K0.88×
43Iowa~10K0.87×
44Delaware~4K0.87×
45Florida~90K0.86×
46Alabama~20K0.85×
47South Dakota~3K0.83×
48South Carolina~20K0.80×
49Mississippi~10K0.80×
50Hawaii~5K0.75×
Fig. 06

Affinity by region

Affinity by region — Mary Shelley, United States
0.75×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mary Shelley audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mary Shelley audience
#·InterestCategoryAffinity×
01Bram StokerLiterature110.84×
02Frankenstein (1931 film)Movies & TV72.61×
03Sid and NancyMovies & TV67.39×
04Don Quixote (ballet)Music & Radio65.29×
05Edgar Allan PoeLiterature63.34×
06Cujo (film)Movies & TV60.37×
07The Dark Tower (series)Literature50.09×
08Harlan EllisonLiterature48.72×
09The Mist (film)Movies & TV41.85×
10CreepypastaLiterature28.34×
11Romeo and JulietArts & Culture26.60×
12Guillermo del ToroMovies & TV25.95×
13Stand by Me (film)Movies & TV25.43×
14Amelia EarhartBusiness & Career20.63×
15The Shining (film)Movies & TV20.34×
16Jane GoodallPets & Animals15.64×
17Twin PeaksMovies & TV9.66×
18Spirit HalloweenKids & Family7.86×
19Fantasy filmMovies & TV7.56×
20PeacemakerMovies & TV3.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mary Shelley audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mary Shelley audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.10×
ExtroversionTHRILL2.09×
SpiritualityBALANCE1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mary Shelley audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
Healthy LifestyleBALANCE0.90×
TravellingTHRILL0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mary Shelley have in United States?

Mary Shelley has an estimated audience of 1,620,299 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mary Shelley fans?

53.4% of Mary Shelley fans are female, 46.6% are male, with an average age of 38.1 years.

03

Which brands do Mary Shelley fans like most?

Mary Shelley fans show strongest brand affinity for Frankenstein (1931 film) (72.61×), Edgar Allan Poe (63.34×), and Bram Stoker (110.84×) over the country average.

04

Where do Mary Shelley fans live in United States?

Mary Shelley fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Mary Shelley fans also like?

Beyond Mary Shelley itself, the audience over-indexes on Edgar Allan Poe (63.34×), Bram Stoker (110.84×), Cujo (film) (60.37×), and The Dark Tower (series) (50.09×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

See Mary Shelley audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mary Shelley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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