Rascasse Audience Intelligence

In the Mood for Love Audience in United States

A data profile of the people who buy, follow and care about In the Mood for Love in United States — modelled from more than twelve digital signal sources. In the Mood for Love has an estimated audience of 776,611 people in United States.

#40among Romance in United States#2328among Movie / TV Show / Series in United States#5200in Movies & TV

The average In the Mood for Love fan in United States is 36.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Avan Jogia, Fandango, Tony Danza, with strongest over-indexing on Avan Jogia (44.42× the country average).

Demographically, the In the Mood for Love audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical In the Mood for Love fan in United States is balanced, around 36.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Avan Jogia.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the In the Mood for Love profile in United States.

Audience size
777K
in United States
Gender
51.0%♀
49.0% male
Age
36.3
average years
Country rank
#27992
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of In the Mood for Love viewers

51.0% are female, 49.0% are male, average age 36.3.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for In the Mood for Love audience in United States
MetricValue
Female51.0%
Male49.0%
Average age36.3
Estimated audience size776,611
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the In the Mood for Love audience in United States
Age bracketShare%
16-1931%
20-2918%
30-3916%
40-4918%
50+17%
Fig. 04

Worldwide distribution

18.3%

of the worldwide In the Mood for Love audience comes from United States.

Worldwide audience distribution share by country for In the Mood for Love
CountryShare
United States18.3%
Italy6.7%
India6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the In the Mood for Love audience in United States is strongest.

Fig. 05

Top regions by affinity

In the Mood for Love fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~6K2.79×
02New York~100K2.68×
03California~200K2.40×
04Massachusetts~30K2.05×
05Washington~30K1.65×
06Oregon~10K1.62×
07Rhode Island~4K1.59×
08Hawaii~5K1.46×
09Illinois~30K1.35×
10Vermont~2K1.28×
11Connecticut~9K1.24×
12New Jersey~20K1.20×
13Maryland~20K1.19×
14Virginia~20K1.17×
15Minnesota~10K1.16×
16Georgia~30K1.08×
17Utah~7K1.08×
18Maine~3K1.04×
19Texas~70K1.00×
20Colorado~10K1.00×
21Nevada~7K0.99×
22New Mexico~4K0.99×
23Pennsylvania~20K0.97×
24New Hampshire~3K0.89×
25North Carolina~20K0.87×
26Alaska~1K0.87×
27Missouri~10K0.85×
28Michigan~20K0.84×
29Montana~2K0.83×
30Arizona~10K0.82×
31North Dakota~1K0.82×
32Wisconsin~9K0.81×
33South Dakota~1K0.81×
34Iowa~5K0.80×
35Louisiana~8K0.79×
36Idaho~3K0.79×
37Nebraska~3K0.79×
38Delaware~2K0.79×
39Florida~40K0.78×
40Kansas~5K0.76×
41Indiana~10K0.75×
42Tennessee~10K0.74×
43Kentucky~7K0.74×
44West Virginia~3K0.74×
45Ohio~20K0.73×
46Oklahoma~6K0.71×
47Arkansas~4K0.70×
48Mississippi~4K0.70×
49South Carolina~7K0.63×
50Alabama~7K0.62×
Fig. 06

Affinity by region

Affinity by region — In the Mood for Love, United States
0.62×1.00×2.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the In the Mood for Love audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for In the Mood for Love audience
#·InterestCategoryAffinity×
01Porco RossoMovies & TV55.43×
02Avan JogiaMovies & TV44.42×
03Tony DanzaMovies & TV38.17×
04Samurai ChamplooMovies & TV36.95×
05Noah BaumbachMovies & TV32.57×
06Luca GuadagninoMovies & TV28.31×
07White House DownMovies & TV25.56×
08George CarlinMovies & TV25.27×
09Larry DavidMovies & TV21.67×
10Novo NordiskHealth19.49×
11FandangoTravel & Leisure19.42×
12Lucy LiuMovies & TV14.71×
13Club AméricaSports14.59×
14CignaBusiness & Career13.65×
15Teyana TaylorMovies & TV11.73×
16Inglourious BasterdsMovies & TV11.73×
17Tessa ThompsonMovies & TV10.48×
18Men's WearhouseFashion & Accessoires6.82×
19Sabrina CarpenterMusic & Radio6.10×
20Planet FitnessSports2.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the In the Mood for Love audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by In the Mood for Love audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.84×
Quality AwarenessPREMIUM1.73×
SpiritualityBALANCE1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by In the Mood for Love audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
Healthy LifestyleBALANCE0.83×
Early Adopter MentalityPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does In the Mood for Love have in United States?

In the Mood for Love has an estimated audience of 776,611 people in United States, concentrated in California and New York.

02

What is the gender split and age of In the Mood for Love viewers?

51.0% of In the Mood for Love fans are female, 49.0% are male, with an average age of 36.3 years.

03

Which brands do In the Mood for Love fans like most?

In the Mood for Love fans show strongest brand affinity for Avan Jogia (44.42×), Fandango (19.42×), and Tony Danza (38.17×) over the country average.

04

Where do In the Mood for Love fans live in United States?

In the Mood for Love fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do In the Mood for Love fans also like?

Beyond In the Mood for Love itself, the audience over-indexes on Fandango (19.42×), Tony Danza (38.17×), Larry David (21.67×), and Teyana Taylor (11.73×) compared to the United States average.

Appendix

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See In the Mood for Love audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for In the Mood for Love. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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