In the Mood for Love Audience in United States

In the Mood for Love logo

In the Mood for Love has an estimated audience of 760,701 people in United States. 51.0% are female, 49.0% are male, average age 36.3. Top regions: California, New York, Texas. Top brand affinities: Kodiak, Alaska, Tiffany Haddish, Nebraska Cornhuskers football, Cam Ward, JDSU.

The average In the Mood for Love fan in United States is 36.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Kodiak, Alaska, Tiffany Haddish, Nebraska Cornhuskers football, with strongest over-indexing on Kodiak, Alaska (16.7× the country average). Demographically, the In the Mood for Love audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as LGBTQ+ Identity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

Demographics of In the Mood for Love fans

Demographic split for In the Mood for Love audience in United States
MetricValue
Female51.0%
Male49.0%
Average age36.3
Estimated audience size760,701

Audience persona

The typical In the Mood for Love fan in United States is balanced, around 36.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kodiak, Alaska.

Top regions in United States

Top regions ranked by reach for In the Mood for Love in United States
RegionReachAffinity
California210,1132.51×
New York120,0802.82×
Texas66,8581.02×
Florida40,5830.79×
Illinois34,3151.35×
Massachusetts28,7441.92×
Georgia26,2401.12×
Washington25,8631.69×
Pennsylvania25,3390.99×
New Jersey23,5051.21×
Virginia22,3541.21×
North Carolina19,2890.84×
Ohio16,9270.72×
Michigan16,6520.84×
Maryland15,7691.21×
Oregon14,4401.66×
Arizona12,4800.8×
Colorado12,0071×
Minnesota11,3521.04×
Tennessee10,6740.7×
Missouri10,2540.84×
Indiana10,1410.73×
Wisconsin8,9040.78×
Connecticut8,4391.11×
Nevada7,3271×
Utah7,2821.07×
Louisiana7,1500.73×
Washington, District of Columbia6,3512.78×
Kentucky6,3410.66×
South Carolina6,2640.55×
Alabama5,3010.5×
Hawaii5,0911.56×
Oklahoma4,8280.57×
Iowa4,5340.72×
Rhode Island4,1141.7×
Kansas3,9600.66×
New Mexico3,6020.94×
Arkansas3,3210.53×
Mississippi2,9700.47×
Maine2,5330.93×
Nebraska2,5030.66×
Idaho2,4650.65×
New Hampshire2,3230.77×
Vermont1,8541.39×
West Virginia1,4350.4×
Montana1,3060.62×
Delaware1,1770.56×
Alaska9490.58×
South Dakota6450.37×
North Dakota5720.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for In the Mood for Love audience
BrandAffinityCategory
Kodiak, Alaska16.7×Travel & Leisure
Tiffany Haddish7.56×Movies & TV
Nebraska Cornhuskers football3.37×Sports
Cam Ward3.29×Sports
JDSU2.6×Business & Career
Oracle Certification Program20.34×Technology & Electronics
Kenneth Copeland Ministries12.92×Politics & Society
Queens College, City University of New York5.56×Business & Career
Jesse Plemons2.6×Movies & TV
Elsword11.73×Games
Jaws3.85×Movies & TV
Google Photos1.74×Technology & Electronics
Bank account1.65×Business & Career
Goma11.73×Travel & Leisure
Stamp collecting3.05×Home & Garden
Mothercare1.91×Kids & Family
Charlamagne Tha God5.51×Movies & TV
La Jolla5.25×Travel & Leisure
Non-celiac gluten sensitivity6.3×Health
Hitchcock (film)8.14×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by In the Mood for Love audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.44
Urban LifestyleOPEN1.6
CreativityOPEN1.44
Design AffinityPREMIUM1.4
TravellingTHRILL1.29
Luxury OrientationPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for In the Mood for Love
CountryShare
United States18.3%
Italy6.8%
India6.7%

See In the Mood for Love audiences in other countries

More Romance audiences in United States

Frequently asked questions

How many fans does In the Mood for Love have in United States?

In the Mood for Love has an estimated audience of 760,701 people in United States, concentrated in California and New York.

What is the gender split and age of In the Mood for Love fans?

51.0% of In the Mood for Love fans are female, 49.0% are male, with an average age of 36.3 years.

Which brands do In the Mood for Love fans like most?

In the Mood for Love fans show strongest brand affinity for Kodiak, Alaska (16.7×), Tiffany Haddish (7.56×), and Nebraska Cornhuskers football (3.37×) over the country average.

Where do In the Mood for Love fans live in United States?

In the Mood for Love fans in United States are most concentrated in California (reach 210,113), New York (reach 120,080), and Texas (reach 66,858). These three regions account for the largest share of the active audience.

What other brands do In the Mood for Love fans also like?

Beyond In the Mood for Love itself, the audience over-indexes on Tiffany Haddish (7.56×), Nebraska Cornhuskers football (3.37×), Cam Ward (3.29×), and JDSU (2.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for In the Mood for Love. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.