Regions Financial Corporation Audience in United States
Regions Financial Corporation has an estimated audience of 452,687 people in United States. 55.5% are female, 44.5% are male, average age 43.4. Top brand affinities: El Paso County, Colorado, Governor of Michigan, Nebraska Cornhuskers football, Historic site, Jingoism.
Top brand affinities include El Paso County, Colorado, Governor of Michigan, Nebraska Cornhuskers football, with strongest over-indexing on El Paso County, Colorado (12.59× the country average). Demographically, the Regions Financial Corporation audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Price Sensitivity, Career Orientation.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of Regions Financial Corporation fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 43.4 |
| Estimated audience size | 452,687 |
Audience persona
The typical Regions Financial Corporation fan in United States is more female, around 43.4 years old, with strong Price Sensitivity tendencies and a notable affinity for El Paso County, Colorado.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| El Paso County, Colorado | 12.59× | Travel & Leisure |
| Governor of Michigan | 6.44× | Politics & Society |
| Nebraska Cornhuskers football | 3.05× | Sports |
| Historic site | 3.15× | Arts & Culture |
| Jingoism | 1.59× | Politics & Society |
| Kerala | 4.72× | Travel & Leisure |
| Charlamagne Tha God | 5.9× | Movies & TV |
| Overboard (film) | 4.63× | Movies & TV |
| JDSU | 1.76× | Business & Career |
| Noodle (Gorillaz) | 2.04× | Music & Radio |
| Nipsey Hussle | 3.3× | Music & Radio |
| Home staging | 2.74× | Home & Garden |
| Kendra Scott | 1.51× | Fashion & Accessoires |
| WKRN-TV | 3.36× | Movies & TV |
| Jesse Plemons | 1.71× | Movies & TV |
| Urban horticulture | 1.72× | Home & Garden |
| Goop | 2.35× | Internet & Social Media |
| Cherish (group) | 4.74× | Music & Radio |
| Grammarly | 1.98× | Business & Career |
| Holt Renfrew | 5.64× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.99 |
| Career Orientation | POWER | 1.72 |
| Need for Security | CONSERVATISM | 1.68 |
| Quality Awareness | PREMIUM | 1.53 |
| Indulgence | JOY | 1.41 |
| Urban Lifestyle | OPEN | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 96.0% |
| United Kingdom | 1.1% |
| Canada | 1.0% |
See Regions Financial Corporation audiences in other countries
- Regions Financial Corporation — Germany
- Regions Financial Corporation — United Kingdom
- Regions Financial Corporation — France
- Regions Financial Corporation — Italy
- Regions Financial Corporation — Spain
- Regions Financial Corporation — Brazil
- Regions Financial Corporation — Japan
- Regions Financial Corporation — South Korea
- Regions Financial Corporation — India
More Bank audiences in United States
- Bank of America (61,039,441)
- Capital One (60,963,810)
- Chase (bank) (42,445,978)
- Chase (41,959,297)
- Citibank (16,468,757)
How to read this data
Audience size is the estimated number of people in United States who actively search for Regions Financial Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.