Rascasse Audience Intelligence

Regions Financial Corporation Target Market in United States

A data profile of the people who buy, follow and care about Regions Financial Corporation in United States — modelled from more than twelve digital signal sources. Regions Financial Corporation has an estimated audience of 451,276 people in United States.

#45among Bank in United States#4020among Brand in United States#2402in Business & Career

The average Regions Financial Corporation fan in United States is 43.4 years old, more female, and lives primarily in Alabama.

The audience is concentrated in Alabama, Tennessee, Florida.

Top brand affinities include Citibank, Capital One, Cigna, with strongest over-indexing on Citibank (24.54× the country average).

Demographically, the Regions Financial Corporation audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Career Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Regions Financial Corporation fan in United States is more female, around 43.4 years old, with strong Career Orientation tendencies and a notable affinity for Citibank.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Regions Financial Corporation profile in United States.

Audience size
451K
in United States
Gender
55.5%♀
44.5% male
Age
43.4
average years
Country rank
#38870
Brand in United States
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Regions Financial Corporation

55.5% are female, 44.5% are male, average age 43.4.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for Regions Financial Corporation audience in United States
MetricValue
Female55.5%
Male44.5%
Average age43.4
Estimated audience size451,276
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Regions Financial Corporation audience in United States
Age bracketShare%
16-1917%
20-2913%
30-3915%
40-4920%
50+35%
Fig. 04

Worldwide distribution

96.0%

of the worldwide Regions Financial Corporation audience comes from United States.

Worldwide audience distribution share by country for Regions Financial Corporation
CountryShare
United States96.0%
United Kingdom1.1%
Canada1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Regions Financial Corporation audience in United States is strongest.

Fig. 05

Top regions by affinity

Regions Financial Corporation customers by region in United States
#RegionReachAffinity×
01Alabama~60K9.61×
02Mississippi~30K9.31×
03Tennessee~60K6.46×
04Louisiana~30K5.06×
05Arkansas~20K4.30×
06Georgia~40K2.55×
07Florida~60K1.81×
08Missouri~10K1.49×
09Indiana~8K0.95×
10Alaska<1K0.91×
11North Dakota<1K0.89×
12South Dakota<1K0.88×
13Rhode Island~1K0.86×
14Montana~1K0.86×
15Vermont<1K0.86×
16South Carolina~6K0.85×
17Idaho~2K0.85×
18New Hampshire~1K0.84×
19Delaware~1K0.84×
20Hawaii~2K0.82×
21West Virginia~2K0.81×
22Texas~30K0.79×
23New Mexico~2K0.79×
24Maine~1K0.78×
25Nebraska~2K0.76×
26Oregon~4K0.73×
27Washington, District of Columbia<1K0.72×
28Kentucky~4K0.70×
29Connecticut~3K0.68×
30Utah~3K0.68×
31Illinois~10K0.66×
32Nevada~3K0.66×
33Kansas~2K0.65×
34Iowa~2K0.64×
35Oklahoma~3K0.61×
36Wisconsin~4K0.60×
37Minnesota~4K0.56×
38Washington~5K0.54×
39Massachusetts~5K0.52×
40Maryland~4K0.52×
41Arizona~5K0.51×
42Colorado~4K0.51×
43North Carolina~7K0.49×
44New Jersey~6K0.48×
45Michigan~5K0.46×
46Pennsylvania~6K0.42×
47Ohio~6K0.41×
48Virginia~5K0.41×
49New York~7K0.29×
50California~10K0.24×
Fig. 06

Affinity by region

Affinity by region — Regions Financial Corporation, United States
0.24×1.00×9.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Regions Financial Corporation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Regions Financial Corporation audience
#·InterestCategoryAffinity×
01Samurai ChamplooMovies & TV33.28×
02Novo NordiskHealth27.31×
03CitibankBusiness & Career24.54×
04CignaBusiness & Career23.15×
05Smart CommunicationsTechnology & Electronics20.00×
06KeyBankBusiness & Career14.68×
07M&T BankBusiness & Career12.20×
08Retail bankingBusiness & Career8.72×
09Capital OneBusiness & Career8.45×
10Online bankingBusiness & Career7.98×
11Bank accountBusiness & Career7.08×
12QuickBooksHome & Garden6.64×
13Bank of AmericaBusiness & Career5.89×
14Debit cardBusiness & Career5.12×
15American ExpressBusiness & Career3.94×
16Wells FargoBusiness & Career3.77×
17FedExBusiness & Career3.55×
18Mortgage loansBusiness & Career3.35×
19Vehicle insuranceCars & Mobility3.35×
20Pizza HutFood & Beverages2.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Regions Financial Corporation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Regions Financial Corporation audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.33×
Price SensitivityPREMIUM2.30×
Need for SecurityCONSERVATISM2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Regions Financial Corporation audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.71×
Luxury OrientationPREMIUM0.73×
Design AffinityPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Regions Financial Corporation's target market in United States?

Regions Financial Corporation's target market in United States covers an estimated 451,276 people, concentrated in Alabama and Tennessee.

02

What is the gender split and age of Regions Financial Corporation customers?

55.5% of the Regions Financial Corporation audience are female, 44.5% are male, with an average age of 43.4 years.

03

Which brands do Regions Financial Corporation fans like most?

Regions Financial Corporation fans show strongest brand affinity for Citibank (24.54×), Capital One (8.45×), and Cigna (23.15×) over the country average.

04

Where do Regions Financial Corporation fans live in United States?

Regions Financial Corporation fans in United States are most concentrated in Alabama (reach ~60K), Tennessee (reach ~60K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Regions Financial Corporation fans also like?

Beyond Regions Financial Corporation itself, the audience over-indexes on Capital One (8.45×), Cigna (23.15×), Bank of America (5.89×), and M&T Bank (12.2×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Regions Financial Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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