Regions Financial Corporation Audience in United States
Regions Financial Corporation has an estimated audience of 452,687 people in United States. 55.5% are female, 44.5% are male, average age 43.4. Top brand affinities: Capital One, Chase (bank), Cigna, Citibank, Bank of America.
Top brand affinities include Capital One, Chase (bank), Cigna, with strongest over-indexing on Capital One (29.49× the country average). Demographically, the Regions Financial Corporation audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Price Sensitivity, Career Orientation.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of Regions Financial Corporation fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 43.4 |
| Estimated audience size | 452,687 |
Audience persona
The typical Regions Financial Corporation fan in United States is more female, around 43.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 29.49× | Business & Career |
| Chase (bank) | 15.75× | Business & Career |
| Cigna | 33.67× | Business & Career |
| Citibank | 19.16× | Business & Career |
| Bank of America | 9.66× | Business & Career |
| Indeed.com | 8.43× | Business & Career |
| M&T Bank | 18.29× | Business & Career |
| Novo Nordisk | 39.05× | Health |
| Wells Fargo | 5.33× | Business & Career |
| KeyBank | 18.64× | Business & Career |
| Samurai Champloo | 45.74× | Movies & TV |
| Google Maps | 4.67× | Internet & Social Media |
| Morgan Stanley | 18.15× | Business & Career |
| Planet Fitness | 4.43× | Sports |
| QuickBooks | 11.3× | Home & Garden |
| PSV Eindhoven | 32.86× | Sports |
| Bank account | 7.55× | Business & Career |
| Circle K | 5.38× | Shopping |
| Smart Communications | 17.25× | Technology & Electronics |
| Merrill Lynch | 12.64× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.99 |
| Career Orientation | POWER | 1.72 |
| Need for Security | CONSERVATISM | 1.68 |
| Quality Awareness | PREMIUM | 1.53 |
| Indulgence | JOY | 1.41 |
| Urban Lifestyle | OPEN | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 96.0% |
| United Kingdom | 1.1% |
| Canada | 1.0% |
See Regions Financial Corporation audiences in other countries
- Regions Financial Corporation — Germany
- Regions Financial Corporation — United Kingdom
- Regions Financial Corporation — France
- Regions Financial Corporation — Italy
- Regions Financial Corporation — Spain
- Regions Financial Corporation — Brazil
- Regions Financial Corporation — Japan
- Regions Financial Corporation — South Korea
- Regions Financial Corporation — India
More Bank audiences in United States
- Bank of America (61,039,441)
- Capital One (60,963,810)
- Chase (bank) (42,445,978)
- Chase (41,959,297)
- Citibank (16,468,757)
How to read this data
Audience size is the estimated number of people in United States who actively search for Regions Financial Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.