A data profile of the people who buy, follow and care about Salvador, Bahia in Brazil — modelled from more than twelve digital signal sources. Salvador, Bahia has an estimated audience of 4,830,032 people in Brazil.
Salvador, Bahia has an estimated audience of 4,830,032 people in Brazil. 65.3% are female, 34.7% are male, average age 39.5. Top brand affinities: Instagram, MSN, Esporte Clube Vitória, Country music, Rock music.
Top brand affinities include Instagram, MSN, Esporte Clube Vitória, with strongest over-indexing on Instagram (1.7× the country average).
Demographically, the Salvador, Bahia audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Salvador, Bahia fan in Brazil is more female, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Instagram.
The key figures that characterise the Salvador, Bahia profile in Brazil.
65.3% are female, 34.7% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 39.5 |
| Estimated audience size | 4,830,032 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Salvador, Bahia audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 68.1% |
| United States | 5.7% |
| Portugal | 4.1% |
The strongest cross-interests of the Salvador, Bahia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Punta Cana | Travel & Leisure | 4.38× | ||
| 02 | Campeonato Baiano | Sports | 4.30× | ||
| 03 | Maria Bethânia | Music & Radio | 2.76× | ||
| 04 | MSN | News | 2.58× | ||
| 05 | Ivete Sangalo | Music & Radio | 2.46× | ||
| 06 | Island | Travel & Leisure | 2.16× | ||
| 07 | Lodging | Travel & Leisure | 2.06× | ||
| 08 | Paris | Travel & Leisure | 2.00× | ||
| 09 | Esporte Clube Vitória | Sports | 1.83× | ||
| 10 | Preta Gil | Music & Radio | 1.76× | ||
| 11 | Bossa nova | Music & Radio | 1.73× | ||
| 12 | Rock music | Music & Radio | 1.71× | ||
| 13 | Internet & Social Media | 1.70× | |||
| 14 | Pop music | Music & Radio | 1.70× | ||
| 15 | Hip hop music | Music & Radio | 1.67× | ||
| 16 | Spanish language | Politics & Society | 1.64× | ||
| 17 | Country music | Music & Radio | 1.63× | ||
| 18 | Esporte Clube Bahia | Sports | 1.63× | ||
| 19 | Public transport | Cars & Mobility | 1.61× | ||
| 20 | Soul music | Music & Radio | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.53× | |
| Individualism | JOY | 1.32× | |
| Social Media Usage | JOY | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.64× | |
| Luxury Orientation | PREMIUM | 0.77× | |
| Mindfulness | BALANCE | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Salvador, Bahia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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