Rascasse Audience Intelligence

Salvador, Bahia Audience in United States

A data profile of the people who buy, follow and care about Salvador, Bahia in United States — modelled from more than twelve digital signal sources. Salvador, Bahia has an estimated audience of 407,174 people in United States.

#4549among POI in United States#3388in Travel & Leisure

The average Salvador, Bahia fan in United States is 39.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Adriana Lima, Giant Food, Web server, with strongest over-indexing on Adriana Lima (39.7× the country average).

Demographically, the Salvador, Bahia audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Salvador, Bahia fan in United States is balanced, around 39.9 years old, with strong Spirituality tendencies and a notable affinity for Adriana Lima.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Salvador, Bahia profile in United States.

Audience size
407K
in United States
Gender
52.6%♀
47.4% male
Age
39.9
average years
Country rank
#41207
POI in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Salvador, Bahia fans

52.6% are female, 47.4% are male, average age 39.9.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for Salvador, Bahia audience in United States
MetricValue
Female52.6%
Male47.4%
Average age39.9
Estimated audience size407,174
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Salvador, Bahia audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3920%
40-4922%
50+21%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Salvador, Bahia audience comes from United States.

Worldwide audience distribution share by country for Salvador, Bahia
CountryShare
Brazil68.1%
United States5.7%
Portugal4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Salvador, Bahia audience in United States is strongest.

Fig. 05

Top regions by affinity

Salvador, Bahia fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K2.71×
02Massachusetts~20K2.07×
03Florida~50K1.91×
04New York~40K1.76×
05Georgia~20K1.62×
06Maryland~10K1.56×
07New Jersey~10K1.31×
08Connecticut~5K1.27×
09California~60K1.26×
10Virginia~10K1.25×
11Texas~40K1.15×
12Illinois~10K1.10×
13Rhode Island~1K1.10×
14Nevada~4K1.07×
15North Carolina~10K1.06×
16Utah~4K1.05×
17Louisiana~5K1.02×
18Washington~8K1.00×
19Alaska<1K0.99×
20Vermont<1K0.99×
21North Dakota<1K0.98×
22Hawaii~2K0.97×
23New Hampshire~2K0.95×
24South Dakota<1K0.95×
25Delaware~1K0.94×
26Ohio~10K0.93×
27Montana~1K0.93×
28South Carolina~6K0.92×
29Colorado~6K0.91×
30Maine~1K0.91×
31Pennsylvania~10K0.90×
32West Virginia~2K0.89×
33Mississippi~3K0.88×
34New Mexico~2K0.88×
35Nebraska~2K0.88×
36Idaho~2K0.88×
37Arizona~7K0.87×
38Oregon~4K0.87×
39Minnesota~5K0.85×
40Kansas~3K0.85×
41Arkansas~3K0.84×
42Iowa~3K0.83×
43Michigan~9K0.82×
44Tennessee~7K0.82×
45Oklahoma~4K0.82×
46Missouri~5K0.81×
47Alabama~5K0.81×
48Kentucky~4K0.80×
49Wisconsin~5K0.79×
50Indiana~6K0.78×
Fig. 06

Affinity by region

Affinity by region — Salvador, Bahia, United States
0.78×1.00×2.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Salvador, Bahia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Salvador, Bahia audience
#·InterestCategoryAffinity×
01Adriana LimaFashion & Accessoires39.70×
02uolTechnology & Electronics35.38×
0310 Cloverfield LaneMovies & TV34.17×
04Giant FoodFood & Beverages23.05×
05The Strangers (2008 film)Movies & TV20.00×
06Allison JanneyMovies & TV20.00×
07Copa LibertadoresSports20.00×
08Bates Motel (TV series)Movies & TV20.00×
09World BankPolitics & Society19.82×
10El PaísNews17.26×
11Alicia VikanderMovies & TV16.32×
12VolarisTravel & Leisure13.66×
13FIFA Club World CupSports12.84×
14Web serverTechnology & Electronics12.45×
15Pedro PascalMovies & TV9.82×
16Laminate flooringHome & Garden8.58×
17Anne HathawayMovies & TV6.04×
18Las VegasTravel & Leisure3.49×
19FIFA World CupSports3.14×
20Planet FitnessSports2.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Salvador, Bahia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Salvador, Bahia audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.94×
MindfulnessBALANCE1.69×
TravellingTHRILL1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Salvador, Bahia audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.81×
Family OrientationCONSERVATISM0.84×
IndividualismJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Salvador, Bahia have in United States?

Salvador, Bahia has an estimated audience of 407,174 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Salvador, Bahia fans?

52.6% of Salvador, Bahia fans are female, 47.4% are male, with an average age of 39.9 years.

03

Which brands do Salvador, Bahia fans like most?

Salvador, Bahia fans show strongest brand affinity for Adriana Lima (39.7×), Giant Food (23.05×), and Web server (12.45×) over the country average.

04

Where do Salvador, Bahia fans live in United States?

Salvador, Bahia fans in United States are most concentrated in California (reach ~60K), Florida (reach ~50K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Salvador, Bahia fans also like?

Beyond Salvador, Bahia itself, the audience over-indexes on Giant Food (23.05×), Web server (12.45×), Pedro Pascal (9.82×), and The Strangers (2008 film) (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Salvador, Bahia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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