Skill Audience in Germany
Skill has an estimated audience of 8,071,645 people in Germany. 47.7% are female, 52.3% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Satire, German television comedy, Tagesschau, Western Union.
The average Skill fan in Germany is 38.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Satire, German television comedy, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Skill audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Skill fans
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 38.0 |
| Estimated audience size | 8,071,645 |
Audience persona
The typical Skill fan in Germany is balanced, around 38.0 years old, with strong Indulgence tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,869,786 | 1.06× |
| Bayern | 1,174,376 | 0.91× |
| Baden-Württemberg | 1,069,666 | 0.97× |
| Niedersachsen | 858,967 | 1.1× |
| Hessen | 666,887 | 1.08× |
| Sachsen | 412,349 | 1.04× |
| Rheinland-Pfalz | 399,158 | 0.99× |
| Berlin | 358,001 | 0.99× |
| Schleswig-Holstein | 332,666 | 1.15× |
| Brandenburg | 251,871 | 1.01× |
| Sachsen-Anhalt | 202,059 | 0.97× |
| Hamburg | 197,470 | 1.08× |
| Thüringen | 194,808 | 0.95× |
| Mecklenburg-Vorpommern | 143,774 | 0.93× |
| Saarland | 85,264 | 0.86× |
| Bremen | 63,608 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Satire | 8.81× | Literature |
| German television comedy | 8.17× | Movies & TV |
| Tagesschau | 2.74× | Movies & TV |
| Western Union | 5.08× | Business & Career |
| Country rap | 6.82× | Music & Radio |
| Jennifer Love Hewitt | 11.17× | Movies & TV |
| Eva Mendes | 11.17× | Movies & TV |
| Ronaldinho | 11.17× | Sports |
| James Franco | 11.17× | Movies & TV |
| Headphones | 4.84× | Technology & Electronics |
| Pets | 1.6× | Pets & Animals |
| Dailymotion | 5.9× | Movies & TV |
| Allgäu | 4.89× | Travel & Leisure |
| Spiegel Online | 1.67× | News |
| Automobiles | 1.6× | Cars & Mobility |
| Rosario Dawson | 11.17× | Movies & TV |
| Real property | 3.43× | Home & Garden |
| Westdeutscher Rundfunk | 2.57× | Movies & TV |
| Do it yourself (DIY) | 1.54× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.28 |
| DIY Mentality | THRILL | 1.27 |
| Sports Activity | POWER | 1.22 |
| Early Adopter Mentality | POWER | 1.2 |
| Community Orientation | OPEN | 1.17 |
| Tradition | CONSERVATISM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 5.2% |
| Italy | 4.8% |
See Skill audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Skill have in Germany?
Skill has an estimated audience of 8,071,645 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Skill fans?
47.7% of Skill fans are female, 52.3% are male, with an average age of 38.0 years.
Which brands do Skill fans like most?
Skill fans show strongest brand affinity for Jotex (78.71×), Satire (8.81×), and German television comedy (8.17×) over the country average.
Where do Skill fans live in Germany?
Skill fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,869,786), Bayern (reach 1,174,376), and Baden-Württemberg (reach 1,069,666). These three regions account for the largest share of the active audience.
What other brands do Skill fans also like?
Beyond Skill itself, the audience over-indexes on Satire (8.81×), German television comedy (8.17×), Tagesschau (2.74×), and Western Union (5.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Skill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.