A data profile of the people who buy, follow and care about Skill in Italy — modelled from more than twelve digital signal sources. Skill has an estimated audience of 13,101,351 people in Italy.
The average Skill fan in Italy is 40.3 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Wikipedia, WhatsApp, Personal finance, with strongest over-indexing on Wikipedia (3.55× the country average).
Demographically, the Skill audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Skill fan in Italy is balanced, around 40.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Skill profile in Italy.
50.2% are female, 49.8% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 40.3 |
| Estimated audience size | 13,101,351 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Skill audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 5.2% |
| Italy | 4.8% |
Where the Skill audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~2M | 1.30× | |
| 02 | Lombardy | ~3M | 1.21× | |
| 03 | Puglia | ~1M | 1.17× | |
| 04 | Lazio | ~2M | 1.16× | |
| 05 | Emilia-Romagna | ~1M | 1.15× | |
| 06 | Sicilia | ~1M | 1.08× | |
| 07 | Veneto | ~1M | 1.08× | |
| 08 | Piedmont | ~1M | 1.08× | |
| 09 | Calabria | ~400K | 1.04× | |
| 10 | Tuscany | ~900K | 1.02× | |
| 11 | Marche | ~300K | 1.01× | |
| 12 | Sardinia | ~400K | 0.99× | |
| 13 | Umbria | ~200K | 0.99× | |
| 14 | Friuli-Venezia Giulia | ~200K | 0.97× | |
| 15 | Abruzzo | ~300K | 0.95× | |
| 16 | Liguria | ~300K | 0.94× | |
| 17 | Basilicata | ~100K | 0.91× | |
| 18 | Molise | ~60K | 0.89× | |
| 19 | Aosta Valley | ~30K | 0.89× | |
| 20 | Trentino-Alto Adige/Südtirol | ~200K | 0.82× |
The strongest cross-interests of the Skill audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brazil national football team | Sports | 3.83× | ||
| 02 | Ronaldinho | Sports | 3.83× | ||
| 03 | Wikipedia | Internet & Social Media | 3.55× | ||
| 04 | Improvisation | Music & Radio | 3.29× | ||
| 05 | Antonio Conte | Sports | 3.19× | ||
| 06 | Satire | Literature | 2.97× | ||
| 07 | New Testament | Politics & Society | 2.87× | ||
| 08 | Mediaset | Technology & Electronics | 2.22× | ||
| 09 | General practitioner | Health | 2.18× | ||
| 10 | Doctor of Medicine | Business & Career | 2.15× | ||
| 11 | Dentistry | Business & Career | 1.94× | ||
| 12 | Champagne | Food & Beverages | 1.82× | ||
| 13 | Volunteering | Politics & Society | 1.76× | ||
| 14 | Serie B | Sports | 1.71× | ||
| 15 | Singer-songwriter | Music & Radio | 1.65× | ||
| 16 | Internet & Social Media | 1.64× | |||
| 17 | Milk | Food & Beverages | 1.60× | ||
| 18 | Musical theatre | Movies & TV | 1.59× | ||
| 19 | Personal finance | Business & Career | 1.56× | ||
| 20 | Adriatic Sea | Travel & Leisure | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.17× | |
| Convenience Orientation | PREMIUM | 1.16× | |
| Community Orientation | OPEN | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.75× | |
| Healthy Lifestyle | BALANCE | 0.84× | |
| Luxury Orientation | PREMIUM | 0.84× |
Skill has an estimated audience of 13,101,351 people in Italy, concentrated in Lombardy and Campania.
50.2% of Skill fans are female, 49.8% are male, with an average age of 40.3 years.
Skill fans show strongest brand affinity for Wikipedia (3.55×), WhatsApp (1.64×), and Personal finance (1.56×) over the country average.
Skill fans in Italy are most concentrated in Lombardy (reach ~3M), Campania (reach ~2M), and Lazio (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Skill itself, the audience over-indexes on WhatsApp (1.64×), Personal finance (1.56×), Brazil national football team (3.83×), and Satire (2.97×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Skill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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