Skill Audience in Italy
Skill has an estimated audience of 13,101,351 people in Italy. 50.2% are female, 49.8% are male, average age 40.3. Top regions: Lombardy, Campania, Lazio. Top brand affinities: Ipercoop, Leggo, Giorgia Meloni, General practitioner, Dentistry.
The average Skill fan in Italy is 40.3 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Campania, Lazio. Top brand affinities include Ipercoop, Leggo, Giorgia Meloni, with strongest over-indexing on Ipercoop (100.63× the country average). Demographically, the Skill audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Community Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Skill fans
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 40.3 |
| Estimated audience size | 13,101,351 |
Audience persona
The typical Skill fan in Italy is balanced, around 40.3 years old, with strong Community Orientation tendencies and a notable affinity for Ipercoop.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,789,098 | 1.21× |
| Campania | 1,936,558 | 1.32× |
| Lazio | 1,876,906 | 1.17× |
| Sicilia | 1,241,285 | 1.09× |
| Emilia-Romagna | 1,239,792 | 1.16× |
| Veneto | 1,129,829 | 1.09× |
| Puglia | 1,074,075 | 1.19× |
| Piedmont | 1,053,991 | 1.09× |
| Tuscany | 888,272 | 1.02× |
| Calabria | 422,750 | 1.05× |
| Sardinia | 362,474 | 0.99× |
| Liguria | 339,049 | 0.92× |
| Marche | 330,543 | 1.01× |
| Abruzzo | 270,663 | 0.94× |
| Friuli-Venezia Giulia | 236,291 | 0.96× |
| Umbria | 209,480 | 0.99× |
| Trentino-Alto Adige/Südtirol | 185,987 | 0.75× |
| Basilicata | 99,800 | 0.83× |
| Molise | 43,403 | 0.7× |
| Aosta Valley | 17,454 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ipercoop | 100.63× | Shopping |
| Leggo | 3.83× | News |
| Giorgia Meloni | 3.83× | Politics & Society |
| General practitioner | 3.3× | Health |
| Dentistry | 3.32× | Business & Career |
| Meat | 1.75× | Food & Beverages |
| Serie B | 2.16× | Sports |
| ANSA.it | 3.83× | News |
| Tattoos | 1.58× | Fashion & Accessoires |
| Borsa Italiana | 1.52× | Business & Career |
| Instant messaging | 1.68× | Internet & Social Media |
| Risotto | 3.83× | Food & Beverages |
| Doctor of Medicine | 2.68× | Business & Career |
| AutoScout24 | 1.58× | Cars & Mobility |
| Volunteering | 1.5× | Politics & Society |
| Mediaset | 1.84× | Technology & Electronics |
| corriere dello sport | 1.5× | Sports |
| Rose | 2.7× | Home & Garden |
| Charity and causes | 1.67× | Business & Career |
| Broadcasting of sports events | 2.85× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.23 |
| DIY Mentality | THRILL | 1.12 |
| Extroversion | THRILL | 1.07 |
| Early Adopter Mentality | POWER | 1.05 |
| Social Media Usage | JOY | 1.02 |
| Creativity | OPEN | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 5.2% |
| Italy | 4.8% |
See Skill audiences in other countries
More Business & Career audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Skill have in Italy?
Skill has an estimated audience of 13,101,351 people in Italy, concentrated in Lombardy and Campania.
What is the gender split and age of Skill fans?
50.2% of Skill fans are female, 49.8% are male, with an average age of 40.3 years.
Which brands do Skill fans like most?
Skill fans show strongest brand affinity for Ipercoop (100.63×), Leggo (3.83×), and Giorgia Meloni (3.83×) over the country average.
Where do Skill fans live in Italy?
Skill fans in Italy are most concentrated in Lombardy (reach 2,789,098), Campania (reach 1,936,558), and Lazio (reach 1,876,906). These three regions account for the largest share of the active audience.
What other brands do Skill fans also like?
Beyond Skill itself, the audience over-indexes on Leggo (3.83×), Giorgia Meloni (3.83×), General practitioner (3.3×), and Dentistry (3.32×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Skill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.