A data profile of the people who buy, follow and care about Skill in Ireland — modelled from more than twelve digital signal sources. Skill has an estimated audience of 1,249,429 people in Ireland.
Skill has an estimated audience of 1,249,429 people in Ireland. 57.4% are female, 42.6% are male, average age 40.8.
Demographically, the Skill audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
The key figures that characterise the Skill profile in Ireland.
57.4% are female, 42.6% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 40.8 |
| Estimated audience size | 1,249,429 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Skill audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 5.2% |
| Italy | 4.8% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.09× | |
| Convenience Orientation | PREMIUM | 1.09× | |
| Tradition | CONSERVATISM | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.91× | |
| Creativity | OPEN | 0.91× | |
| Mindfulness | BALANCE | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Skill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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