A data profile of the people who buy, follow and care about Skill in Portugal — modelled from more than twelve digital signal sources. Skill has an estimated audience of 2,532,343 people in Portugal.
The average Skill fan in Portugal is 42.7 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include WhatsApp, Betclic, Fnac, with strongest over-indexing on WhatsApp (1.58× the country average).
Demographically, the Skill audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Career Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Skill fan in Portugal is balanced, around 42.7 years old, with strong Career Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Skill profile in Portugal.
54.0% are female, 46.0% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 42.7 |
| Estimated audience size | 2,532,343 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Skill audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 5.2% |
| Italy | 4.8% |
Where the Skill audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~1M | 1.54× | |
| 02 | Porto District | ~800K | 1.38× | |
| 03 | Santarém District | ~200K | 1.38× | |
| 04 | Braga District | ~300K | 1.28× | |
| 05 | Setúbal District | ~300K | 1.24× | |
| 06 | Leiria District | ~200K | 1.14× | |
| 07 | Aveiro District | ~200K | 1.13× | |
| 08 | Coimbra District | ~100K | 1.10× | |
| 09 | Viseu District | ~90K | 1.01× | |
| 10 | Castelo Branco District | ~50K | 0.99× | |
| 11 | Évora District | ~40K | 0.97× | |
| 12 | Faro District | ~200K | 0.96× | |
| 13 | Viana do Castelo District | ~60K | 0.96× | |
| 14 | Vila Real District | ~40K | 0.96× | |
| 15 | Bragança District | ~30K | 0.96× | |
| 16 | Guarda District | ~30K | 0.95× | |
| 17 | Portalegre District | ~30K | 0.95× | |
| 18 | Madeira | ~70K | 0.94× | |
| 19 | Beja District | ~40K | 0.94× | |
| 20 | Azores | ~60K | 0.93× |
The strongest cross-interests of the Skill audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Showroomprive | Fashion & Accessoires | 1.99× | ||
| 02 | Web application | Technology & Electronics | 1.99× | ||
| 03 | Media Markt | Shopping | 1.99× | ||
| 04 | Betclic | Games | 1.86× | ||
| 05 | Fnac | Shopping | 1.85× | ||
| 06 | Telegram | Internet & Social Media | 1.82× | ||
| 07 | Sociedade Esportiva Palmeiras | Sports | 1.79× | ||
| 08 | Cortefiel | Fashion & Accessoires | 1.77× | ||
| 09 | S.C. Braga | Sports | 1.74× | ||
| 10 | Purchase discount | Shopping | 1.69× | ||
| 11 | EDreams | Travel & Leisure | 1.64× | ||
| 12 | Cholesterol | Food & Beverages | 1.64× | ||
| 13 | MSN | News | 1.61× | ||
| 14 | Internet & Social Media | 1.58× | |||
| 15 | Black Friday (shopping) | Shopping | 1.58× | ||
| 16 | Rio Ave F.C. | Sports | 1.58× | ||
| 17 | Barcelona | Travel & Leisure | 1.58× | ||
| 18 | Sportswear (activewear) | Fashion & Accessoires | 1.57× | ||
| 19 | First-person shooter games | Games | 1.51× | ||
| 20 | Fast food restaurants | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.26× | |
| Community Orientation | OPEN | 1.24× | |
| Early Adopter Mentality | POWER | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.89× | |
| Spirituality | BALANCE | 0.91× | |
| Healthy Lifestyle | BALANCE | 0.95× |
Skill has an estimated audience of 2,532,343 people in Portugal, concentrated in Lisbon District and Porto District.
54.0% of Skill fans are female, 46.0% are male, with an average age of 42.7 years.
Skill fans show strongest brand affinity for WhatsApp (1.58×), Betclic (1.86×), and Fnac (1.85×) over the country average.
Skill fans in Portugal are most concentrated in Lisbon District (reach ~1M), Porto District (reach ~800K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Skill itself, the audience over-indexes on Betclic (1.86×), Fnac (1.85×), Black Friday (shopping) (1.58×), and Sportswear (activewear) (1.57×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Skill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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