Latte macchiato Audience in United States

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Latte macchiato has an estimated audience of 432,755 people in United States. 75.2% are female, 24.8% are male, average age 35.9. Top regions: California, Texas, Florida. Top brand affinities: Caffè Americano, Digital distribution, Starbucks, Espresso machine, Eindhoven.

The average Latte macchiato fan in United States is 35.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Caffè Americano, Digital distribution, Starbucks, with strongest over-indexing on Caffè Americano (32.62× the country average). Demographically, the Latte macchiato audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Latte macchiato fans

Demographic split for Latte macchiato audience in United States
MetricValue
Female75.2%
Male24.8%
Average age35.9
Estimated audience size432,755

Audience persona

The typical Latte macchiato fan in United States is more female, around 35.9 years old, with strong Indulgence tendencies and a notable affinity for Caffè Americano.

Top regions in United States

Top regions ranked by reach for Latte macchiato in United States
RegionReachAffinity
California59,2011.24×
Texas43,7681.18×
Florida37,5711.28×
New York36,7771.52×
Illinois17,7011.23×
North Carolina15,1051.16×
Georgia13,4601.01×
Pennsylvania13,4400.92×
New Jersey12,5871.14×
Virginia12,4111.18×
Ohio11,3940.85×
Washington10,5821.22×
Massachusetts10,4951.23×
Michigan9,9190.88×
Colorado8,4511.24×
Arizona7,5260.85×
Tennessee7,3780.85×
Maryland6,8450.92×
Nevada6,7801.62×
South Carolina6,5601.01×
Indiana6,2320.79×
Missouri5,8800.84×
Minnesota5,5420.89×
Wisconsin5,2260.8×
Oklahoma5,0961.06×
Connecticut4,7371.09×
Oregon4,7350.95×
Louisiana4,4700.8×
Kentucky4,2390.78×
Washington, District of Columbia4,1823.21×
Alabama3,6990.61×
Utah3,6210.93×
Arkansas2,8540.8×
Kansas2,7690.81×
Hawaii2,2381.2×
Mississippi2,2350.63×
Iowa2,1230.6×
Idaho1,7040.78×
Nebraska1,4880.69×
New Mexico1,4810.68×
New Hampshire1,4730.86×
Maine1,4210.92×
West Virginia1,3840.69×
Rhode Island1,3761×
Montana1,0530.88×
Alaska1,0361.12×
Delaware7800.65×
Vermont7671.01×
South Dakota7430.74×
North Dakota6750.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Latte macchiato audience
BrandAffinityCategory
Caffè Americano32.62×Food & Beverages
Digital distribution6.09×Business & Career
Starbucks2.38×Food & Beverages
Espresso machine10.63×Home & Garden
Eindhoven12.72×Travel & Leisure
Espresso3.49×Food & Beverages
Dunkin' Donuts2.48×Food & Beverages
36011.28×Music & Radio
Cappuccino3.58×Food & Beverages
Best Buy1.53×Shopping
Coffeemaker4.67×Home & Garden
Burger King1.53×Food & Beverages
Menards1.67×Home & Garden
Crumbl Cookies1.54×Food & Beverages
7-Eleven1.62×Shopping
Panera Bread1.53×Food & Beverages
Latte2.45×Food & Beverages
Buffalo Wild Wings1.5×Food & Beverages
Chipotle Mexican Grill1.51×Food & Beverages
Free shipping2.86×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Latte macchiato audience
TraitClusterScore
IndulgenceJOY1.92
Early Adopter MentalityPOWER1.55
Price SensitivityPREMIUM1.4
Convenience OrientationPREMIUM1.38
Luxury OrientationPREMIUM1.37
LGBTQ+ IdentityOPEN1.35

Worldwide distribution

Worldwide audience distribution share by country for Latte macchiato
CountryShare
United States18.2%
Germany15.4%
Netherlands4.5%

See Latte macchiato audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Latte macchiato have in United States?

Latte macchiato has an estimated audience of 432,755 people in United States, concentrated in California and Texas.

What is the gender split and age of Latte macchiato fans?

75.2% of Latte macchiato fans are female, 24.8% are male, with an average age of 35.9 years.

Which brands do Latte macchiato fans like most?

Latte macchiato fans show strongest brand affinity for Caffè Americano (32.62×), Digital distribution (6.09×), and Starbucks (2.38×) over the country average.

Where do Latte macchiato fans live in United States?

Latte macchiato fans in United States are most concentrated in California (reach 59,201), Texas (reach 43,768), and Florida (reach 37,571). These three regions account for the largest share of the active audience.

What other brands do Latte macchiato fans also like?

Beyond Latte macchiato itself, the audience over-indexes on Digital distribution (6.09×), Starbucks (2.38×), Espresso machine (10.63×), and Eindhoven (12.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Latte macchiato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.