News of the World Audience in United States

News of the World logo

News of the World has an estimated audience of 976,695 people in United States. 49.4% are female, 50.6% are male, average age 50.0. Top regions: California, Texas, Florida. Top brand affinities: Google News, Sam Elliott, Sergey Brin, Daily Mirror, SUCCESS Academy.

The average News of the World fan in United States is 50.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google News, Sam Elliott, Sergey Brin, with strongest over-indexing on Google News (17.07× the country average). Demographically, the News of the World audience skews balanced with an average age of 50.0, and over-indexes on personality traits such as Patriotism, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of News of the World fans

Demographic split for News of the World audience in United States
MetricValue
Female49.4%
Male50.6%
Average age50.0
Estimated audience size976,695

Audience persona

The typical News of the World fan in United States is balanced, around 50.0 years old, with strong Patriotism tendencies and a notable affinity for Google News.

Top regions in United States

Top regions ranked by reach for News of the World in United States
RegionReachAffinity
California86,4200.8×
Texas78,9800.94×
Florida46,7790.71×
New York41,2310.76×
Ohio28,8750.96×
Pennsylvania28,3830.86×
Illinois27,1520.83×
North Carolina25,9610.88×
Michigan23,7920.93×
Arizona23,6011.18×
Tennessee23,1181.18×
Georgia22,6590.75×
Washington22,2091.13×
Virginia21,0130.88×
New Jersey18,7020.75×
Colorado18,1601.18×
Missouri17,5671.12×
Massachusetts17,0540.89×
Indiana16,3480.92×
Wisconsin16,2961.11×
Minnesota16,2531.16×
Alabama15,6461.15×
Oregon14,2501.27×
Maryland13,2310.79×
Oklahoma12,7111.17×
Kentucky12,1490.99×
South Carolina11,7830.8×
Utah10,4971.2×
Arkansas9,4671.18×
Iowa9,2831.15×
Louisiana8,9400.71×
Connecticut8,8490.9×
Kansas8,2181.07×
New Mexico7,3401.5×
Mississippi6,6830.83×
Nevada6,5610.69×
Idaho6,5171.33×
Nebraska5,6941.16×
Maine4,1891.2×
West Virginia3,9760.87×
New Hampshire3,9311.02×
Montana3,8911.44×
Hawaii3,4200.81×
Alaska2,7781.33×
Rhode Island2,6490.85×
South Dakota2,2190.98×
Washington, District of Columbia2,0460.7×
Vermont1,9451.13×
Wyoming1,8901.31×
Delaware1,8060.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for News of the World audience
BrandAffinityCategory
Google News17.07×News
Sam Elliott13.12×Movies & TV
Sergey Brin30.15×Business & Career
Daily Mirror15.73×News
SUCCESS Academy41.25×
Science (journal)5.46×Business & Career
Lucozade63.08×Food & Beverages
MacGyver15.95×Movies & TV
Friday Night Lights (film)13.03×Movies & TV
NCIS (franchise)8.28×Movies & TV
Ragnar Relay Series23.82×Sports
Texas Country Music Hall of Fame19.64×
MSN1.92×News
Dwight Yoakam7.99×Music & Radio
Yahoo! Finance1.9×Business & Career
Sporting News6.52×Sports
Philosophy, Politics and Economics14.9×Business & Career
Kenny Rogers7.84×Music & Radio
Gerard Butler4.78×Movies & TV
Frasier9.9×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by News of the World audience
TraitClusterScore
PatriotismCONSERVATISM1.49
Price SensitivityPREMIUM1.27
Early Adopter MentalityPOWER1.19
SpiritualityBALANCE1.18
TravellingTHRILL1.18
Community OrientationOPEN1.17

Worldwide distribution

Worldwide audience distribution share by country for News of the World
CountryShare
United States51.0%
United Kingdom14.2%
India4.1%

See News of the World audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does News of the World have in United States?

News of the World has an estimated audience of 976,695 people in United States, concentrated in California and Texas.

What is the gender split and age of News of the World fans?

49.4% of News of the World fans are female, 50.6% are male, with an average age of 50.0 years.

Which brands do News of the World fans like most?

News of the World fans show strongest brand affinity for Google News (17.07×), Sam Elliott (13.12×), and Sergey Brin (30.15×) over the country average.

Where do News of the World fans live in United States?

News of the World fans in United States are most concentrated in California (reach 86,420), Texas (reach 78,980), and Florida (reach 46,779). These three regions account for the largest share of the active audience.

What other brands do News of the World fans also like?

Beyond News of the World itself, the audience over-indexes on Sam Elliott (13.12×), Sergey Brin (30.15×), Daily Mirror (15.73×), and SUCCESS Academy (41.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for News of the World. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.