Rascasse Audience Intelligence

News of the World Audience in United States

A data profile of the people who buy, follow and care about News of the World in United States — modelled from more than twelve digital signal sources. News of the World has an estimated audience of 978,185 people in United States.

#1898among Movie / TV Show / Series in United States#4388in Movies & TV

The average News of the World fan in United States is 50.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google News, Sam Elliott, Sergey Brin, with strongest over-indexing on Google News (17.07× the country average).

Demographically, the News of the World audience skews balanced with an average age of 50.0, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical News of the World fan in United States is balanced, around 50.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google News.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the News of the World profile in United States.

Audience size
978K
in United States
Gender
49.4%♀
50.6% male
Age
50.0
average years
Country rank
#24035
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of News of the World viewers

49.4% are female, 50.6% are male, average age 50.0.

Fig. 02

Gender split

49.4%
Female
50.6%
Male
Demographic split for News of the World audience in United States
MetricValue
Female49.4%
Male50.6%
Average age50.0
Estimated audience size978,185
Fig. 03

Age distribution

Ø 50.0
average years
Age distribution of the News of the World audience in United States
Age bracketShare%
16-194%
20-296%
30-3916%
40-4923%
50+50%
Fig. 04

Worldwide distribution

49.8%

of the worldwide News of the World audience comes from United States.

Worldwide audience distribution share by country for News of the World
CountryShare
United States49.8%
United Kingdom13.7%
India4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the News of the World audience in United States is strongest.

Fig. 05

Top regions by affinity

News of the World fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~7K1.41×
02Idaho~6K1.29×
03Montana~3K1.29×
04Oregon~10K1.28×
05Maine~4K1.24×
06Alaska~2K1.17×
07Utah~10K1.16×
08Washington~20K1.14×
09Minnesota~20K1.14×
10Vermont~2K1.14×
11Colorado~20K1.12×
12Wisconsin~20K1.12×
13Oklahoma~10K1.11×
14Arkansas~9K1.10×
15Arizona~20K1.09×
16Iowa~9K1.09×
17Kansas~8K1.09×
18Nebraska~5K1.09×
19New Hampshire~4K1.09×
20Missouri~20K1.08×
21South Dakota~2K1.07×
22Tennessee~20K1.02×
23Alabama~10K1.02×
24North Dakota~2K1.00×
25Kentucky~10K0.97×
26West Virginia~4K0.97×
27Rhode Island~3K0.93×
28Ohio~30K0.92×
29Michigan~20K0.92×
30Indiana~20K0.92×
31Connecticut~9K0.92×
32Texas~80K0.91×
33Hawaii~4K0.91×
34Massachusetts~20K0.90×
35Virginia~20K0.87×
36Mississippi~7K0.87×
37North Carolina~30K0.86×
38Pennsylvania~30K0.85×
39Delaware~2K0.85×
40South Carolina~10K0.84×
41Illinois~30K0.83×
42California~90K0.82×
43Maryland~10K0.81×
44Washington, District of Columbia~2K0.81×
45Nevada~7K0.78×
46Louisiana~10K0.76×
47Georgia~20K0.74×
48Florida~50K0.73×
49New Jersey~20K0.73×
50New York~40K0.72×
Fig. 06

Affinity by region

Affinity by region — News of the World, United States
0.72×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the News of the World audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for News of the World audience
#·InterestCategoryAffinity×
01LucozadeFood & Beverages63.08×
02SUCCESS AcademyBrand41.25×
03Sergey BrinBusiness & Career30.15×
04Ragnar Relay SeriesSports23.82×
05Texas Country Music Hall of FameTopic19.64×
06Google NewsNews17.07×
07MacGyverMovies & TV15.95×
08Daily MirrorNews15.73×
09Philosophy, Politics and EconomicsBusiness & Career14.90×
10Touched by an AngelMovies & TV13.57×
11Sam ElliottMovies & TV13.12×
12Friday Night Lights (film)Movies & TV13.03×
13NCIS (franchise)Movies & TV8.28×
14Dwight YoakamMusic & Radio7.99×
15Kenny RogersMusic & Radio7.84×
16Beverly Hills, 90210Movies & TV6.56×
17Sporting NewsSports6.52×
18Science (journal)Business & Career5.46×
19MSNNews1.92×
20Yahoo! FinanceBusiness & Career1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the News of the World audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by News of the World audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.52×
PatriotismCONSERVATISM1.17×
TravellingTHRILL1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by News of the World audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.93×
CreativityOPEN0.98×
Luxury OrientationPREMIUM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does News of the World have in United States?

News of the World has an estimated audience of 978,185 people in United States, concentrated in California and Texas.

02

What is the gender split and age of News of the World viewers?

49.4% of News of the World fans are female, 50.6% are male, with an average age of 50.0 years.

03

Which brands do News of the World fans like most?

News of the World fans show strongest brand affinity for Google News (17.07×), Sam Elliott (13.12×), and Sergey Brin (30.15×) over the country average.

04

Where do News of the World fans live in United States?

News of the World fans in United States are most concentrated in California (reach ~90K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do News of the World fans also like?

Beyond News of the World itself, the audience over-indexes on Sam Elliott (13.12×), Sergey Brin (30.15×), Daily Mirror (15.73×), and SUCCESS Academy (41.25×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for News of the World. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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