Sporting News Audience in United States

Sporting News has an estimated audience of 3,534,691 people in United States. 27.5% are female, 72.5% are male, average age 39.9. Top regions: California, Florida, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Google News.

The average Sporting News fan in United States is 39.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Sporting News audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Website / Newspaper / Magazine

Demographics of Sporting News fans

Demographic split for Sporting News audience in United States
MetricValue
Female27.5%
Male72.5%
Average age39.9
Estimated audience size3,534,691

Audience persona

The typical Sporting News fan in United States is more male, around 39.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Sporting News in United States
RegionReachAffinity
California383,0520.99×
Florida244,1571.02×
Texas236,9590.78×
New York203,7211.03×
Pennsylvania158,2731.33×
Ohio128,3771.18×
Illinois117,5541×
Michigan115,4631.25×
North Carolina107,5001.01×
Georgia102,5140.94×
New Jersey96,8811.08×
Virginia92,3341.07×
Minnesota76,7401.52×
Arizona70,1110.97×
Massachusetts70,0211.01×
Tennessee69,5310.98×
Washington68,4930.97×
Wisconsin67,5671.27×
Maryland67,4411.11×
Indiana64,0500.99×
Missouri59,4381.04×
Colorado58,4441.05×
South Carolina54,0181.02×
Oregon41,3321.02×
Kentucky40,5200.91×
Nevada39,3951.15×
Louisiana37,9560.83×
Connecticut37,0561.05×
Alabama36,3570.74×
Oklahoma35,8890.91×
Kansas35,1021.26×
Iowa32,4091.11×
Utah22,9680.73×
Arkansas22,1930.76×
Mississippi21,8940.75×
New Mexico20,8621.18×
Nebraska17,8401.01×
Idaho16,9940.96×
Hawaii14,7860.97×
West Virginia14,3670.87×
New Hampshire13,4450.97×
Maine12,8211.01×
Rhode Island11,0770.98×
Washington, District of Columbia10,8681.02×
Delaware10,4981.08×
Montana9,5750.98×
South Dakota7,4950.92×
North Dakota5,7470.79×
Vermont5,1980.84×
Wyoming5,1240.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sporting News audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Google News7.47×News
Income tax13.19×Business & Career
Houston Astros6.95×Sports
MSN3.25×News
Charles, Prince of Wales18.87×Politics & Society
Boston Celtics3.81×Sports
Los Angeles Lakers3.02×Sports
Pittsburgh Steelers3.42×Sports
Broadcasting of sports events5.09×Movies & TV
Dak Prescott6.29×Sports
NBA1.74×Sports
Fox News Channel1.56×Movies & TV
Luka Dončić5.51×Sports
New York Giants4.25×Sports
Giannis Antetokounmpo5.29×Sports
Bleacher Report4.6×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sporting News audience
TraitClusterScore
Early Adopter MentalityPOWER1.47
Risk AppetiteTHRILL1.13
Sports ActivityPOWER1.09
Need for SecurityCONSERVATISM1.04
Career OrientationPOWER1.02
Social Media UsageJOY0.99

Worldwide distribution

Worldwide audience distribution share by country for Sporting News
CountryShare
United States31.0%
United Kingdom15.6%
Australia11.8%

See Sporting News audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Sporting News have in United States?

Sporting News has an estimated audience of 3,534,691 people in United States, concentrated in California and Florida.

What is the gender split and age of Sporting News fans?

27.5% of Sporting News fans are female, 72.5% are male, with an average age of 39.9 years.

Which brands do Sporting News fans like most?

Sporting News fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Sporting News fans live in United States?

Sporting News fans in United States are most concentrated in California (reach 383,052), Florida (reach 244,157), and Texas (reach 236,959). These three regions account for the largest share of the active audience.

What other brands do Sporting News fans also like?

Beyond Sporting News itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Google News (7.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sporting News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.