Sporting News Audience in United States
Sporting News has an estimated audience of 3,534,691 people in United States. 27.5% are female, 72.5% are male, average age 39.9. Top regions: California, Florida, Texas. Top brand affinities: Alaska, Minnesota, Nebraska, Israel, Emperor Entertainment Group.
The average Sporting News fan in United States is 39.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Alaska, Minnesota, Nebraska, with strongest over-indexing on Alaska (5.62× the country average). Demographically, the Sporting News audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Website / Newspaper / Magazine
Demographics of Sporting News fans
| Metric | Value |
|---|---|
| Female | 27.5% |
| Male | 72.5% |
| Average age | 39.9 |
| Estimated audience size | 3,534,691 |
Audience persona
The typical Sporting News fan in United States is more male, around 39.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Alaska.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 383,052 | 0.99× |
| Florida | 244,157 | 1.02× |
| Texas | 236,959 | 0.78× |
| New York | 203,721 | 1.03× |
| Pennsylvania | 158,273 | 1.33× |
| Ohio | 128,377 | 1.18× |
| Illinois | 117,554 | 1× |
| Michigan | 115,463 | 1.25× |
| North Carolina | 107,500 | 1.01× |
| Georgia | 102,514 | 0.94× |
| New Jersey | 96,881 | 1.08× |
| Virginia | 92,334 | 1.07× |
| Minnesota | 76,740 | 1.52× |
| Arizona | 70,111 | 0.97× |
| Massachusetts | 70,021 | 1.01× |
| Tennessee | 69,531 | 0.98× |
| Washington | 68,493 | 0.97× |
| Wisconsin | 67,567 | 1.27× |
| Maryland | 67,441 | 1.11× |
| Indiana | 64,050 | 0.99× |
| Missouri | 59,438 | 1.04× |
| Colorado | 58,444 | 1.05× |
| South Carolina | 54,018 | 1.02× |
| Oregon | 41,332 | 1.02× |
| Kentucky | 40,520 | 0.91× |
| Nevada | 39,395 | 1.15× |
| Louisiana | 37,956 | 0.83× |
| Connecticut | 37,056 | 1.05× |
| Alabama | 36,357 | 0.74× |
| Oklahoma | 35,889 | 0.91× |
| Kansas | 35,102 | 1.26× |
| Iowa | 32,409 | 1.11× |
| Utah | 22,968 | 0.73× |
| Arkansas | 22,193 | 0.76× |
| Mississippi | 21,894 | 0.75× |
| New Mexico | 20,862 | 1.18× |
| Nebraska | 17,840 | 1.01× |
| Idaho | 16,994 | 0.96× |
| Hawaii | 14,786 | 0.97× |
| West Virginia | 14,367 | 0.87× |
| New Hampshire | 13,445 | 0.97× |
| Maine | 12,821 | 1.01× |
| Rhode Island | 11,077 | 0.98× |
| Washington, District of Columbia | 10,868 | 1.02× |
| Delaware | 10,498 | 1.08× |
| Montana | 9,575 | 0.98× |
| South Dakota | 7,495 | 0.92× |
| North Dakota | 5,747 | 0.79× |
| Vermont | 5,198 | 0.84× |
| Wyoming | 5,124 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 5.62× | Travel & Leisure |
| Minnesota | 2.45× | Travel & Leisure |
| Nebraska | 3.35× | Travel & Leisure |
| Israel | 2.13× | Travel & Leisure |
| Emperor Entertainment Group | 11.27× | Business & Career |
| Pro-Ject | 3.28× | Music & Radio |
| Google Analytics | 3.62× | Internet & Social Media |
| Sinaloa | 2.68× | Travel & Leisure |
| Graham Greene | 4.42× | Literature |
| Graham Greene (actor) | 4.25× | |
| Jeep Grand Cherokee (WJ) | 4.28× | Cars & Mobility |
| Bank account | 1.61× | Business & Career |
| Snow White (Fables) | 6.15× | Literature |
| Consequence (rapper) | 3.81× | Music & Radio |
| Justice | 1.59× | Politics & Society |
| Hog Hunting | 1.89× | Sports |
| Monogram | 2.11× | Home & Garden |
| Home staging | 2.76× | Home & Garden |
| Kerala | 3.23× | Travel & Leisure |
| Captain America (1990 film) | 2.15× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.47 |
| Risk Appetite | THRILL | 1.13 |
| Sports Activity | POWER | 1.09 |
| Need for Security | CONSERVATISM | 1.04 |
| Career Orientation | POWER | 1.02 |
| Social Media Usage | JOY | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.0% |
| United Kingdom | 15.6% |
| Australia | 11.8% |
See Sporting News audiences in other countries
More Sports audiences in United States
Frequently asked questions
How many fans does Sporting News have in United States?
Sporting News has an estimated audience of 3,534,691 people in United States, concentrated in California and Florida.
What is the gender split and age of Sporting News fans?
27.5% of Sporting News fans are female, 72.5% are male, with an average age of 39.9 years.
Which brands do Sporting News fans like most?
Sporting News fans show strongest brand affinity for Alaska (5.62×), Minnesota (2.45×), and Nebraska (3.35×) over the country average.
Where do Sporting News fans live in United States?
Sporting News fans in United States are most concentrated in California (reach 383,052), Florida (reach 244,157), and Texas (reach 236,959). These three regions account for the largest share of the active audience.
What other brands do Sporting News fans also like?
Beyond Sporting News itself, the audience over-indexes on Minnesota (2.45×), Nebraska (3.35×), Israel (2.13×), and Emperor Entertainment Group (11.27×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Sporting News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.