Oculus Audience in United States
Oculus has an estimated audience of 2,493,592 people in United States. 41.2% are female, 58.8% are male, average age 34.2. Top regions: Texas, California, New York. Top brand affinities: Wikia, Mangaka, Elsword, Zach Ertz, Monogram.
The average Oculus fan in United States is 34.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Wikia, Mangaka, Elsword, with strongest over-indexing on Wikia (8.66× the country average). Demographically, the Oculus audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Convenience Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Smart devices
Demographics of Oculus fans
| Metric | Value |
|---|---|
| Female | 41.2% |
| Male | 58.8% |
| Average age | 34.2 |
| Estimated audience size | 2,493,592 |
Audience persona
The typical Oculus fan in United States is more male, around 34.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikia.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 243,725 | 1.14× |
| California | 235,606 | 0.86× |
| New York | 160,736 | 1.15× |
| Florida | 159,725 | 0.95× |
| Georgia | 87,442 | 1.14× |
| Ohio | 86,616 | 1.13× |
| Pennsylvania | 85,033 | 1.01× |
| North Carolina | 80,002 | 1.07× |
| Illinois | 79,552 | 0.96× |
| Michigan | 70,549 | 1.08× |
| Virginia | 60,062 | 0.99× |
| New Jersey | 58,233 | 0.92× |
| Arizona | 56,004 | 1.1× |
| Tennessee | 55,942 | 1.12× |
| Indiana | 54,458 | 1.2× |
| Washington | 48,385 | 0.97× |
| Alabama | 47,176 | 1.35× |
| Missouri | 45,487 | 1.13× |
| Maryland | 42,850 | 1× |
| Louisiana | 41,630 | 1.29× |
| Kentucky | 39,928 | 1.28× |
| South Carolina | 39,317 | 1.05× |
| Massachusetts | 38,430 | 0.78× |
| Oklahoma | 35,807 | 1.29× |
| Colorado | 33,885 | 0.86× |
| Wisconsin | 32,996 | 0.88× |
| Minnesota | 32,015 | 0.9× |
| Arkansas | 25,773 | 1.25× |
| Oregon | 25,531 | 0.89× |
| Mississippi | 25,276 | 1.23× |
| Utah | 22,962 | 1.03× |
| Nevada | 22,603 | 0.94× |
| Iowa | 22,289 | 1.08× |
| Connecticut | 21,902 | 0.88× |
| Kansas | 20,313 | 1.03× |
| West Virginia | 15,370 | 1.32× |
| Nebraska | 11,926 | 0.95× |
| Idaho | 11,713 | 0.94× |
| New Mexico | 11,681 | 0.93× |
| New Hampshire | 7,865 | 0.8× |
| Maine | 7,576 | 0.85× |
| Hawaii | 6,615 | 0.62× |
| Montana | 6,266 | 0.91× |
| Rhode Island | 6,168 | 0.78× |
| South Dakota | 5,864 | 1.02× |
| Delaware | 5,687 | 0.83× |
| Alaska | 5,533 | 1.04× |
| North Dakota | 5,094 | 0.99× |
| Washington, District of Columbia | 4,623 | 0.62× |
| Wyoming | 3,169 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wikia | 8.66× | Internet & Social Media |
| Mangaka | 8.97× | Literature |
| Elsword | 22.5× | Games |
| Zach Ertz | 9.4× | Sports |
| Monogram | 4.36× | Home & Garden |
| Vocal harmony | 4.84× | Music & Radio |
| Grammarly | 3.4× | Business & Career |
| Nipsey Hussle | 4.09× | Music & Radio |
| Home staging | 3.65× | Home & Garden |
| Jesse Plemons | 2.32× | Movies & TV |
| Hog Hunting | 2.16× | Sports |
| Morphine (band) | 5.03× | Music & Radio |
| Governor of Michigan | 4.46× | Politics & Society |
| ENA (Emergency Nurses Association) | 7.27× | Health |
| Elie Tahari | 7.29× | Fashion & Accessoires |
| JDSU | 1.63× | Business & Career |
| Iration | 9.97× | Music & Radio |
| Stamp collecting | 2.36× | Home & Garden |
| Grinch | 1.94× | Movies & TV |
| Seattle Hempfest | 16.7× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.54 |
| Need for Security | CONSERVATISM | 1.26 |
| Early Adopter Mentality | POWER | 1.22 |
| Individualism | JOY | 1.1 |
| Urban Lifestyle | OPEN | 1.09 |
| Quality Awareness | PREMIUM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.5% |
| United Kingdom | 6.5% |
| China | 5.9% |
See Oculus audiences in other countries
More Smart devices audiences in United States
- Apple Watch (14,716,814)
- Fitbit (8,396,580)
- Garmin (4,955,168)
- Whoop (3,775,462)
- Nest (2,470,726)
Frequently asked questions
How many fans does Oculus have in United States?
Oculus has an estimated audience of 2,493,592 people in United States, concentrated in Texas and California.
What is the gender split and age of Oculus fans?
41.2% of Oculus fans are female, 58.8% are male, with an average age of 34.2 years.
Which brands do Oculus fans like most?
Oculus fans show strongest brand affinity for Wikia (8.66×), Mangaka (8.97×), and Elsword (22.5×) over the country average.
Where do Oculus fans live in United States?
Oculus fans in United States are most concentrated in Texas (reach 243,725), California (reach 235,606), and New York (reach 160,736). These three regions account for the largest share of the active audience.
What other brands do Oculus fans also like?
Beyond Oculus itself, the audience over-indexes on Mangaka (8.97×), Elsword (22.5×), Zach Ertz (9.4×), and Monogram (4.36×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Oculus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.