Protein Shake Audience in Germany
Protein Shake has an estimated audience of 456,011 people in Germany. 53.0% are female, 47.0% are male, average age 31.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Vocational school, Application for employment, Indeed.com, Business marketing, Deutschrap.
The average Protein Shake fan in Germany is 31.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Vocational school, Application for employment, Indeed.com, with strongest over-indexing on Vocational school (13.08× the country average). Demographically, the Protein Shake audience skews balanced with an average age of 31.5, and over-indexes on personality traits such as Healthy Lifestyle, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Protein Shake fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 31.5 |
| Estimated audience size | 456,011 |
Audience persona
The typical Protein Shake fan in Germany is balanced, around 31.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Vocational school.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 118,987 | 1.19× |
| Bayern | 83,123 | 1.13× |
| Baden-Württemberg | 70,594 | 1.13× |
| Niedersachsen | 49,504 | 1.12× |
| Hessen | 36,580 | 1.05× |
| Rheinland-Pfalz | 24,450 | 1.07× |
| Berlin | 20,630 | 1.01× |
| Sachsen | 19,284 | 0.86× |
| Schleswig-Holstein | 16,411 | 1× |
| Brandenburg | 12,645 | 0.89× |
| Hamburg | 11,167 | 1.08× |
| Sachsen-Anhalt | 10,263 | 0.87× |
| Thüringen | 10,081 | 0.87× |
| Mecklenburg-Vorpommern | 7,627 | 0.88× |
| Saarland | 5,103 | 0.91× |
| Bremen | 3,635 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vocational school | 13.08× | Business & Career |
| Application for employment | 7.58× | Business & Career |
| Indeed.com | 4.69× | Business & Career |
| Business marketing | 8.27× | Business & Career |
| Deutschrap | 5.8× | Music & Radio |
| Drop shipping | 4.14× | Shopping |
| Burger King | 3.49× | Food & Beverages |
| Vegan organic gardening | 9.05× | Home & Garden |
| Notebook | 9.24× | Technology & Electronics |
| Electric toothbrush | 11.38× | Health |
| Livemusic | 4.08× | Music & Radio |
| Sustainable energy | 3.93× | Home & Garden |
| Vegetarian cuisine | 3.5× | Food & Beverages |
| Healthy habits | 3.64× | Health |
| Cupra | 6.38× | Cars & Mobility |
| Primary education | 4.17× | Kids & Family |
| Vegan Recipes | 5.76× | Food & Beverages |
| Muscle & Fitness | 3.86× | Sports |
| Manicure | 4.66× | Beauty & Wellness |
| Underground hip hop | 4.83× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.16 |
| Quality Awareness | PREMIUM | 1.99 |
| Sports Activity | POWER | 1.67 |
| Sustainability | BALANCE | 1.66 |
| Price Sensitivity | PREMIUM | 1.48 |
| Urban Lifestyle | OPEN | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.1% |
| Japan | 9.7% |
| Germany | 6.7% |
See Protein Shake audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Protein Shake have in Germany?
Protein Shake has an estimated audience of 456,011 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Protein Shake fans?
53.0% of Protein Shake fans are female, 47.0% are male, with an average age of 31.5 years.
Which brands do Protein Shake fans like most?
Protein Shake fans show strongest brand affinity for Vocational school (13.08×), Application for employment (7.58×), and Indeed.com (4.69×) over the country average.
Where do Protein Shake fans live in Germany?
Protein Shake fans in Germany are most concentrated in Nordrhein-Westfalen (reach 118,987), Bayern (reach 83,123), and Baden-Württemberg (reach 70,594). These three regions account for the largest share of the active audience.
What other brands do Protein Shake fans also like?
Beyond Protein Shake itself, the audience over-indexes on Application for employment (7.58×), Indeed.com (4.69×), Business marketing (8.27×), and Deutschrap (5.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Protein Shake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.