Rascasse Audience Intelligence

Protein Shake Audience in Germany

A data profile of the people who buy, follow and care about Protein Shake in Germany — modelled from more than twelve digital signal sources. Protein Shake has an estimated audience of 456,011 people in Germany.

#4897among Topic in Germany#616in Food & Beverages

The average Protein Shake fan in Germany is 31.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Vocational school, Application for employment, Indeed.com, with strongest over-indexing on Vocational school (13.08× the country average).

Demographically, the Protein Shake audience skews balanced with an average age of 31.5, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Protein Shake fan in Germany is balanced, around 31.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Vocational school.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Protein Shake profile in Germany.

Audience size
456K
in Germany
Gender
53.0%♀
47.0% male
Age
31.5
average years
Country rank
#12627
Topic in Germany
Fig. 01

Search interest · 12-month trend

+53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Protein Shake fans

53.0% are female, 47.0% are male, average age 31.5.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Protein Shake audience in Germany
MetricValue
Female53.0%
Male47.0%
Average age31.5
Estimated audience size456,011
Fig. 03

Age distribution

Ø 31.5
average years
Age distribution of the Protein Shake audience in Germany
Age bracketShare%
16-1935%
20-2930%
30-3917%
40-4912%
50+6%
Fig. 04

Worldwide distribution

6.7%

of the worldwide Protein Shake audience comes from Germany.

Worldwide audience distribution share by country for Protein Shake
CountryShare
United States26.0%
Japan9.7%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Protein Shake audience in Germany is strongest.

Fig. 05

Top regions by affinity

Protein Shake fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.18×
02Baden-Württemberg~70K1.12×
03Niedersachsen~50K1.11×
04Bayern~80K1.10×
05Rheinland-Pfalz~20K1.07×
06Hamburg~10K1.06×
07Hessen~40K1.04×
08Schleswig-Holstein~20K1.01×
09Berlin~20K0.97×
10Saarland~5K0.96×
11Bremen~4K0.96×
12Mecklenburg-Vorpommern~8K0.92×
13Brandenburg~10K0.90×
14Sachsen-Anhalt~10K0.90×
15Thüringen~10K0.88×
16Sachsen~20K0.85×
Fig. 06

Affinity by region

Affinity by region — Protein Shake, Germany
0.85×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Protein Shake audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Protein Shake audience
#·InterestCategoryAffinity×
01Vocational schoolBusiness & Career13.08×
02Electric toothbrushHealth11.38×
03NotebookTechnology & Electronics9.24×
04Vegan organic gardeningHome & Garden9.05×
05Business marketingBusiness & Career8.27×
06Application for employmentBusiness & Career7.58×
07CupraCars & Mobility6.38×
08DeutschrapMusic & Radio5.80×
09Vegan RecipesFood & Beverages5.76×
10Indeed.comBusiness & Career4.69×
11ManicureBeauty & Wellness4.66×
12Primary educationKids & Family4.17×
13Drop shippingShopping4.14×
14LivemusicMusic & Radio4.08×
15Sustainable energyHome & Garden3.93×
16Muscle & FitnessSports3.86×
17Healthy habitsHealth3.64×
18Vegetarian cuisineFood & Beverages3.50×
19Burger KingFood & Beverages3.49×
20FIFA World CupSports1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Protein Shake audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Protein Shake audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.82×
SustainabilityBALANCE2.35×
Sports ActivityPOWER1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Protein Shake audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.46×
SpiritualityBALANCE0.54×
Pet OwnershipJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Protein Shake have in Germany?

Protein Shake has an estimated audience of 456,011 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Protein Shake fans?

53.0% of Protein Shake fans are female, 47.0% are male, with an average age of 31.5 years.

03

Which brands do Protein Shake fans like most?

Protein Shake fans show strongest brand affinity for Vocational school (13.08×), Application for employment (7.58×), and Indeed.com (4.69×) over the country average.

04

Where do Protein Shake fans live in Germany?

Protein Shake fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Protein Shake fans also like?

Beyond Protein Shake itself, the audience over-indexes on Application for employment (7.58×), Indeed.com (4.69×), Business marketing (8.27×), and Deutschrap (5.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Protein Shake audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Protein Shake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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