Rascasse Audience Intelligence

StayFriends.de Audience in Germany

A data profile of the people who buy, follow and care about StayFriends.de in Germany — modelled from more than twelve digital signal sources. StayFriends.de has an estimated audience of 1,132,824 people in Germany.

#196among Website / Newspaper / Magazine in Germany#91in Internet & Social Media

The average StayFriends.de fan in Germany is 51.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Class reunion, Roland Kaiser, GMX Mail, with strongest over-indexing on Class reunion (75.45× the country average).

Demographically, the StayFriends.de audience skews more female with an average age of 51.2, and over-indexes on personality traits such as Pet Ownership, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical StayFriends.de fan in Germany is more female, around 51.2 years old, with strong Pet Ownership tendencies and a notable affinity for Class reunion.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the StayFriends.de profile in Germany.

Audience size
1.1M
in Germany
Gender
58.2%♀
41.8% male
Age
51.2
average years
Country rank
#5833
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of StayFriends.de

58.2% are female, 41.8% are male, average age 51.2.

Fig. 02

Gender split

58.2%
Female
41.8%
Male
Demographic split for StayFriends.de audience in Germany
MetricValue
Female58.2%
Male41.8%
Average age51.2
Estimated audience size1,132,824
Fig. 03

Age distribution

Ø 51.2
average years
Age distribution of the StayFriends.de audience in Germany
Age bracketShare%
16-190%
20-290%
30-3919%
40-4940%
50+41%
Fig. 04

Worldwide distribution

87.4%

of the worldwide StayFriends.de audience comes from Germany.

Worldwide audience distribution share by country for StayFriends.de
CountryShare
Germany87.4%
Austria4.8%
Switzerland3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the StayFriends.de audience in Germany is strongest.

Fig. 05

Top regions by affinity

StayFriends.de fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~60K1.84×
02Mecklenburg-Vorpommern~40K1.72×
03Schleswig-Holstein~60K1.49×
04Berlin~70K1.39×
05Sachsen-Anhalt~40K1.28×
06Niedersachsen~100K1.11×
07Sachsen~60K1.09×
08Nordrhein-Westfalen~300K1.06×
09Hamburg~30K1.05×
10Bremen~9K0.90×
11Thüringen~30K0.89×
12Bayern~100K0.58×
13Saarland~7K0.54×
14Baden-Württemberg~70K0.46×
15Rheinland-Pfalz~30K0.46×
16Hessen~40K0.44×
Fig. 06

Affinity by region

Affinity by region — StayFriends.de, Germany
0.44×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the StayFriends.de audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for StayFriends.de audience
#·InterestCategoryAffinity×
01Class reunionKids & Family75.45×
02Anna-Maria ZimmermannMusic & Radio4.06×
03Wolfgang PetryMusic & Radio3.36×
04Metropolitan OperaArts & Culture3.17×
05Howard CarpendaleMusic & Radio3.06×
06Roland KaiserMusic & Radio2.80×
07GMX MailInternet & Social Media2.61×
08Peter MaffayMusic & Radio2.58×
09Andrea BergMusic & Radio2.58×
10Wetter.comHome & Garden2.36×
11Alles was zähltMovies & TV2.34×
12BUNTE.deInternet & Social Media2.30×
13Storm of LoveMovies & TV2.26×
14Schlager musicMusic & Radio1.91×
15QVCMovies & TV1.73×
16Let's Dance (German TV series)Movies & TV1.71×
17Thomas GottschalkMovies & TV1.64×
18AutoScout24Cars & Mobility1.62×
19Digital distributionBusiness & Career1.59×
20FOCUS OnlineNews1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the StayFriends.de audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by StayFriends.de audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.09×
Need for SecurityCONSERVATISM1.09×
CreativityOPEN1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by StayFriends.de audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.66×
Design AffinityPREMIUM0.67×
Luxury OrientationPREMIUM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does StayFriends.de have in Germany?

StayFriends.de has an estimated audience of 1,132,824 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of StayFriends.de fans?

58.2% of StayFriends.de fans are female, 41.8% are male, with an average age of 51.2 years.

03

Which brands do StayFriends.de fans like most?

StayFriends.de fans show strongest brand affinity for Class reunion (75.45×), Roland Kaiser (2.8×), and GMX Mail (2.61×) over the country average.

04

Where do StayFriends.de fans live in Germany?

StayFriends.de fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Niedersachsen (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do StayFriends.de fans also like?

Beyond StayFriends.de itself, the audience over-indexes on Roland Kaiser (2.8×), GMX Mail (2.61×), Wetter.com (2.36×), and AutoScout24 (1.62×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in Germany

See StayFriends.de audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for StayFriends.de. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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