StayFriends.de Audience in Germany
StayFriends.de has an estimated audience of 807,876 people in Germany. 58.2% are female, 41.8% are male, average age 51.2. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Class reunion, Wetter.com, Roland Kaiser, GMX Mail, AutoScout24.
The average StayFriends.de fan in Germany is 51.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Class reunion, Wetter.com, Roland Kaiser, with strongest over-indexing on Class reunion (75.45× the country average). Demographically, the StayFriends.de audience skews more female with an average age of 51.2, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of StayFriends.de fans
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 51.2 |
| Estimated audience size | 807,876 |
Audience persona
The typical StayFriends.de fan in Germany is more female, around 51.2 years old, with strong Pet Ownership tendencies and a notable affinity for Class reunion.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 259,121 | 1.07× |
| Niedersachsen | 122,404 | 1.14× |
| Bayern | 108,299 | 0.61× |
| Berlin | 72,449 | 1.46× |
| Baden-Württemberg | 70,790 | 0.47× |
| Schleswig-Holstein | 62,375 | 1.57× |
| Brandenburg | 62,005 | 1.8× |
| Sachsen | 57,150 | 1.05× |
| Hessen | 35,211 | 0.42× |
| Mecklenburg-Vorpommern | 34,502 | 1.63× |
| Sachsen-Anhalt | 34,325 | 1.2× |
| Hamburg | 27,573 | 1.1× |
| Thüringen | 25,245 | 0.89× |
| Rheinland-Pfalz | 21,268 | 0.38× |
| Bremen | 8,635 | 0.91× |
| Saarland | 3,950 | 0.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Class reunion | 75.45× | Kids & Family |
| Wetter.com | 2.36× | Home & Garden |
| Roland Kaiser | 2.8× | Music & Radio |
| GMX Mail | 2.61× | Internet & Social Media |
| AutoScout24 | 1.62× | Cars & Mobility |
| Schlager music | 1.91× | Music & Radio |
| Wolfgang Petry | 3.36× | Music & Radio |
| Storm of Love | 2.26× | Movies & TV |
| Anna-Maria Zimmermann | 4.06× | Music & Radio |
| Digital distribution | 1.59× | Business & Career |
| Howard Carpendale | 3.06× | Music & Radio |
| Let's Dance (German TV series) | 1.71× | Movies & TV |
| BUNTE.de | 2.3× | Internet & Social Media |
| FOCUS Online | 1.54× | News |
| Andrea Berg | 2.58× | Music & Radio |
| Peter Maffay | 2.58× | Music & Radio |
| QVC | 1.73× | Movies & TV |
| Metropolitan Opera | 3.17× | Arts & Culture |
| Beatrice Egli | 2.21× | Music & Radio |
| Fressnapf | 1.76× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.41 |
| LGBTQ+ Identity | OPEN | 1.35 |
| Community Orientation | OPEN | 1.22 |
| Sports Activity | POWER | 1.03 |
| Need for Security | CONSERVATISM | 1.02 |
| Tradition | CONSERVATISM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 84.2% |
| Austria | 6.0% |
| Sweden | 3.6% |
See StayFriends.de audiences in other countries
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Frequently asked questions
How many fans does StayFriends.de have in Germany?
StayFriends.de has an estimated audience of 807,876 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of StayFriends.de fans?
58.2% of StayFriends.de fans are female, 41.8% are male, with an average age of 51.2 years.
Which brands do StayFriends.de fans like most?
StayFriends.de fans show strongest brand affinity for Class reunion (75.45×), Wetter.com (2.36×), and Roland Kaiser (2.8×) over the country average.
Where do StayFriends.de fans live in Germany?
StayFriends.de fans in Germany are most concentrated in Nordrhein-Westfalen (reach 259,121), Niedersachsen (reach 122,404), and Bayern (reach 108,299). These three regions account for the largest share of the active audience.
What other brands do StayFriends.de fans also like?
Beyond StayFriends.de itself, the audience over-indexes on Wetter.com (2.36×), Roland Kaiser (2.8×), GMX Mail (2.61×), and AutoScout24 (1.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for StayFriends.de. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.