Terence McKenna Audience in United States

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Terence McKenna has an estimated audience of 326,998 people in United States. 47.7% are female, 52.3% are male, average age 42.6. Top regions: California, Texas, New York. Top brand affinities: Popsicle, Planet Fitness, Time Out (magazine), Diaper bag, PGA TOUR Superstore.

The average Terence McKenna fan in United States is 42.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Popsicle, Planet Fitness, Time Out (magazine), with strongest over-indexing on Popsicle (79.23× the country average). Demographically, the Terence McKenna audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Mindfulness, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Author

Demographics of Terence McKenna fans

Demographic split for Terence McKenna audience in United States
MetricValue
Female47.7%
Male52.3%
Average age42.6
Estimated audience size326,998

Audience persona

The typical Terence McKenna fan in United States is balanced, around 42.6 years old, with strong Mindfulness tendencies and a notable affinity for Popsicle.

Top regions in United States

Top regions ranked by reach for Terence McKenna in United States
RegionReachAffinity
California41,2271.15×
Texas21,9490.78×
New York18,9741.04×
Florida17,9370.81×
Pennsylvania10,2140.93×
Illinois10,0240.92×
Ohio9,6390.96×
Washington9,4701.44×
Colorado9,0281.75×
North Carolina8,5660.87×
Michigan8,2830.97×
Georgia7,4930.74×
Arizona7,4061.11×
Oregon7,1491.91×
Massachusetts7,0341.09×
Virginia6,6360.83×
New Jersey6,3870.77×
Tennessee6,2580.95×
Indiana5,4320.91×
Missouri5,0750.96×
Minnesota4,7831.02×
Wisconsin4,4210.9×
Maryland4,2410.75×
Kentucky3,8090.93×
Utah3,6701.25×
Oklahoma3,5980.99×
South Carolina3,4510.7×
Connecticut3,1400.96×
Alabama3,1290.68×
Louisiana3,0540.72×
Nevada3,0350.96×
Kansas2,4160.94×
Iowa2,3510.87×
Arkansas2,1880.81×
New Mexico1,8811.15×
Idaho1,7581.07×
Hawaii1,7481.24×
Maine1,6471.41×
New Hampshire1,5471.2×
Mississippi1,4430.54×
Nebraska1,3270.81×
Montana1,3181.45×
Rhode Island1,1951.15×
West Virginia1,0620.7×
Vermont1,0131.77×
Washington, District of Columbia8730.89×
Alaska8661.24×
Delaware5350.59×
South Dakota5230.69×
North Dakota4870.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Terence McKenna audience
BrandAffinityCategory
Popsicle79.23×Food & Beverages
Planet Fitness4.4×Sports
Time Out (magazine)14.36×Travel & Leisure
Diaper bag5.78×Kids & Family
PGA TOUR Superstore25.65×Shopping
Bass guitar3.61×Music & Radio
Voltaire20×Literature
Livemusic3.33×Music & Radio
Rick and Morty4.58×Movies & TV
Podcast2.05×Music & Radio
Golf Channel3.25×Sports
British hip hop3.8×Music & Radio
Fly fishing3.62×Sports
Violin3.63×Music & Radio
Bachelor of Business Administration19.61×Business & Career
Hiking trails4.7×Sports
Ultimate Fighting Championship2.43×Sports
MSN1.91×News
Jack Black5.63×Movies & TV
Nuclear power plant15.14×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Terence McKenna audience
TraitClusterScore
MindfulnessBALANCE2.32
Early Adopter MentalityPOWER1.97
PatriotismCONSERVATISM1.79
SustainabilityBALANCE1.77
SpiritualityBALANCE1.71
IndividualismJOY1.64

Worldwide distribution

Worldwide audience distribution share by country for Terence McKenna
CountryShare
United States47.4%
United Kingdom10.0%
Canada6.1%

See Terence McKenna audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does Terence McKenna have in United States?

Terence McKenna has an estimated audience of 326,998 people in United States, concentrated in California and Texas.

What is the gender split and age of Terence McKenna fans?

47.7% of Terence McKenna fans are female, 52.3% are male, with an average age of 42.6 years.

Which brands do Terence McKenna fans like most?

Terence McKenna fans show strongest brand affinity for Popsicle (79.23×), Planet Fitness (4.4×), and Time Out (magazine) (14.36×) over the country average.

Where do Terence McKenna fans live in United States?

Terence McKenna fans in United States are most concentrated in California (reach 41,227), Texas (reach 21,949), and New York (reach 18,974). These three regions account for the largest share of the active audience.

What other brands do Terence McKenna fans also like?

Beyond Terence McKenna itself, the audience over-indexes on Planet Fitness (4.4×), Time Out (magazine) (14.36×), Diaper bag (5.78×), and PGA TOUR Superstore (25.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Terence McKenna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.