Rascasse Audience Intelligence

Terence McKenna Audience in United States

A data profile of the people who buy, follow and care about Terence McKenna in United States — modelled from more than twelve digital signal sources. Terence McKenna has an estimated audience of 323,598 people in United States.

#183among Author in United States#11595among Person in United States#1181in Literature

The average Terence McKenna fan in United States is 42.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Popsicle, Sustainable energy, Renewable energy, with strongest over-indexing on Popsicle (63.3× the country average).

Demographically, the Terence McKenna audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Terence McKenna fan in United States is balanced, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Popsicle.

Category: Literature · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Terence McKenna profile in United States.

Audience size
324K
in United States
Gender
47.7%♀
52.3% male
Age
42.6
average years
Country rank
#46469
Person in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Terence McKenna fans

47.7% are female, 52.3% are male, average age 42.6.

Fig. 02

Gender split

47.7%
Female
52.3%
Male
Demographic split for Terence McKenna audience in United States
MetricValue
Female47.7%
Male52.3%
Average age42.6
Estimated audience size323,598
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Terence McKenna audience in United States
Age bracketShare%
16-1910%
20-2917%
30-3924%
40-4927%
50+23%
Fig. 04

Worldwide distribution

46.9%

of the worldwide Terence McKenna audience comes from United States.

Worldwide audience distribution share by country for Terence McKenna
CountryShare
United States46.9%
United Kingdom9.7%
Canada6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Terence McKenna audience in United States is strongest.

Fig. 05

Top regions by affinity

Terence McKenna fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~7K1.83×
02Colorado~8K1.64×
03Vermont<1K1.63×
04Washington~9K1.40×
05Maine~2K1.40×
06Montana~1K1.32×
07Utah~3K1.19×
08New Mexico~2K1.17×
09Hawaii~2K1.16×
10New Hampshire~1K1.16×
11Alaska<1K1.13×
12California~40K1.12×
13Idaho~2K1.10×
14Massachusetts~7K1.09×
15Rhode Island~1K1.09×
16Arizona~7K1.05×
17New York~20K1.01×
18Minnesota~5K1.00×
19Ohio~10K0.99×
20Connecticut~3K0.98×
21Oklahoma~4K0.97×
22Missouri~5K0.96×
23Michigan~8K0.94×
24Kentucky~4K0.94×
25Nevada~3K0.94×
26Tennessee~6K0.93×
27Wisconsin~5K0.93×
28Kansas~2K0.93×
29Washington, District of Columbia<1K0.92×
30Pennsylvania~10K0.91×
31Iowa~2K0.89×
32West Virginia~1K0.89×
33North Dakota<1K0.89×
34Illinois~10K0.88×
35Indiana~5K0.88×
36Arkansas~2K0.88×
37Nebraska~1K0.88×
38South Dakota<1K0.86×
39North Carolina~8K0.85×
40Virginia~7K0.82×
41Louisiana~3K0.80×
42Florida~20K0.79×
43Delaware<1K0.79×
44New Jersey~6K0.77×
45Maryland~4K0.77×
46Texas~20K0.74×
47Georgia~7K0.74×
48South Carolina~4K0.73×
49Alabama~3K0.73×
50Mississippi~2K0.72×
Fig. 06

Affinity by region

Affinity by region — Terence McKenna, United States
0.72×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Terence McKenna audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Terence McKenna audience
#·InterestCategoryAffinity×
01PopsicleFood & Beverages63.30×
02Johann Wolfgang von GoetheLiterature49.00×
03PGA TOUR SuperstoreShopping28.18×
04Julian AssangePolitics & Society25.10×
05Search for extraterrestrial intelligencePolitics & Society20.54×
06VoltaireLiterature20.00×
07John's Incredible PizzaFood & Beverages20.00×
08Albert CamusLiterature20.00×
09Humanoid robotTechnology & Electronics19.90×
10Criticism of religionPolitics & Society17.87×
11Disclosure (band)Music & Radio15.63×
12Pitbull (rapper)Music & Radio12.07×
13Time Out (magazine)Travel & Leisure10.68×
14Sustainable energyHome & Garden8.22×
15The Tour ChampionshipSports7.73×
16Renewable energyBusiness & Career6.72×
17HinduismPolitics & Society5.46×
18BuddhismHealth5.32×
19PodcastMusic & Radio2.46×
20Planet FitnessSports2.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Terence McKenna audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Terence McKenna audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.52×
SustainabilityBALANCE2.48×
MindfulnessBALANCE2.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Terence McKenna audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.72×
CreativityOPEN0.77×
Pet OwnershipJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Terence McKenna have in United States?

Terence McKenna has an estimated audience of 323,598 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Terence McKenna fans?

47.7% of Terence McKenna fans are female, 52.3% are male, with an average age of 42.6 years.

03

Which brands do Terence McKenna fans like most?

Terence McKenna fans show strongest brand affinity for Popsicle (63.3×), Sustainable energy (8.22×), and Renewable energy (6.72×) over the country average.

04

Where do Terence McKenna fans live in United States?

Terence McKenna fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Terence McKenna fans also like?

Beyond Terence McKenna itself, the audience over-indexes on Sustainable energy (8.22×), Renewable energy (6.72×), PGA TOUR Superstore (28.18×), and Voltaire (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Terence McKenna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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