Family Affair Audience in United States
Family Affair has an estimated audience of 469,996 people in United States. 51.0% are female, 49.0% are male, average age 32.4. Top regions: California, Texas, Florida. Top brand affinities: Tulare County, California, Wok, Stay at Home Mum, Google Home, Jingoism.
The average Family Affair fan in United States is 32.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tulare County, California, Wok, Stay at Home Mum, with strongest over-indexing on Tulare County, California (17.93× the country average). Demographically, the Family Affair audience skews balanced with an average age of 32.4, and over-indexes on personality traits such as Career Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Family Affair fans
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 32.4 |
| Estimated audience size | 469,996 |
Audience persona
The typical Family Affair fan in United States is balanced, around 32.4 years old, with strong Career Orientation tendencies and a notable affinity for Tulare County, California.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 48,963 | 0.95× |
| Texas | 39,920 | 0.99× |
| Florida | 30,399 | 0.96× |
| New York | 22,953 | 0.87× |
| Illinois | 17,243 | 1.1× |
| Pennsylvania | 16,434 | 1.04× |
| Ohio | 16,092 | 1.11× |
| Michigan | 14,959 | 1.22× |
| North Carolina | 13,980 | 0.99× |
| Georgia | 13,602 | 0.94× |
| New Jersey | 11,835 | 0.99× |
| Tennessee | 10,727 | 1.14× |
| Virginia | 10,287 | 0.9× |
| Arizona | 9,548 | 0.99× |
| Indiana | 9,547 | 1.11× |
| Massachusetts | 9,114 | 0.98× |
| Missouri | 8,530 | 1.13× |
| Washington | 8,487 | 0.9× |
| Wisconsin | 8,438 | 1.19× |
| Minnesota | 7,805 | 1.16× |
| South Carolina | 7,302 | 1.03× |
| Colorado | 7,176 | 0.97× |
| Maryland | 7,119 | 0.88× |
| Kentucky | 6,806 | 1.16× |
| Alabama | 6,107 | 0.93× |
| Louisiana | 5,445 | 0.9× |
| Oklahoma | 5,353 | 1.03× |
| Oregon | 5,176 | 0.96× |
| Connecticut | 4,503 | 0.96× |
| Utah | 4,398 | 1.05× |
| Iowa | 4,297 | 1.11× |
| Kansas | 4,029 | 1.09× |
| Arkansas | 3,909 | 1.01× |
| Nevada | 3,753 | 0.83× |
| Mississippi | 3,571 | 0.92× |
| Idaho | 2,644 | 1.12× |
| West Virginia | 2,343 | 1.07× |
| New Mexico | 2,338 | 0.99× |
| Nebraska | 2,081 | 0.88× |
| New Hampshire | 2,033 | 1.1× |
| Maine | 1,778 | 1.06× |
| Montana | 1,737 | 1.33× |
| Hawaii | 1,659 | 0.82× |
| Rhode Island | 1,553 | 1.04× |
| Delaware | 1,188 | 0.92× |
| South Dakota | 1,088 | 1× |
| North Dakota | 955 | 0.99× |
| Washington, District of Columbia | 876 | 0.62× |
| Alaska | 812 | 0.81× |
| Vermont | 752 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tulare County, California | 17.93× | Travel & Leisure |
| Wok | 10.71× | Food & Beverages |
| Stay at Home Mum | 17.93× | Kids & Family |
| Google Home | 7.92× | Technology & Electronics |
| Jingoism | 2.52× | Politics & Society |
| Home staging | 5.65× | Home & Garden |
| headspace | 9.93× | Health |
| Parral, Chihuahua | 13.82× | Travel & Leisure |
| Israel | 1.78× | Travel & Leisure |
| Bank account | 1.89× | Business & Career |
| Figure painting (hobby) | 3.91× | Arts & Culture |
| Circular economy | 9.01× | Business & Career |
| El Paso County, Colorado | 8.23× | Travel & Leisure |
| Isometric exercise | 5.56× | Sports |
| Ira Glass | 10.95× | Music & Radio |
| Goop | 3.36× | Internet & Social Media |
| Nipsey Hussle | 3.53× | Music & Radio |
| Grace Slick | 5.22× | Music & Radio |
| Winemaking | 2.69× | Food & Beverages |
| Corona (band) | 3.31× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.43 |
| Community Orientation | OPEN | 1.42 |
| Tradition | CONSERVATISM | 1.41 |
| Price Sensitivity | PREMIUM | 1.39 |
| Indulgence | JOY | 1.38 |
| DIY Mentality | THRILL | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.0% |
| Brazil | 4.3% |
| United Kingdom | 4.0% |
See Family Affair audiences in other countries
More TV series audiences in United States
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- Euphoria (131,605,431)
- Friends (88,648,863)
- Peacemaker (68,050,277)
- The Gilded Age (36,792,318)
Frequently asked questions
How many fans does Family Affair have in United States?
Family Affair has an estimated audience of 469,996 people in United States, concentrated in California and Texas.
What is the gender split and age of Family Affair fans?
51.0% of Family Affair fans are female, 49.0% are male, with an average age of 32.4 years.
Which brands do Family Affair fans like most?
Family Affair fans show strongest brand affinity for Tulare County, California (17.93×), Wok (10.71×), and Stay at Home Mum (17.93×) over the country average.
Where do Family Affair fans live in United States?
Family Affair fans in United States are most concentrated in California (reach 48,963), Texas (reach 39,920), and Florida (reach 30,399). These three regions account for the largest share of the active audience.
What other brands do Family Affair fans also like?
Beyond Family Affair itself, the audience over-indexes on Wok (10.71×), Stay at Home Mum (17.93×), Google Home (7.92×), and Jingoism (2.52×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Family Affair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.