Rascasse Audience Intelligence

Family Affair Audience in United States

A data profile of the people who buy, follow and care about Family Affair in United States — modelled from more than twelve digital signal sources. Family Affair has an estimated audience of 461,489 people in United States.

#735among TV series in United States#3380among Movie / TV Show / Series in United States#7119in Movies & TV

The average Family Affair fan in United States is 32.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Popsicle, Mission: Impossible, Jessica Chastain, with strongest over-indexing on Popsicle (52.76× the country average).

Demographically, the Family Affair audience skews balanced with an average age of 32.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Family Affair fan in United States is balanced, around 32.4 years old, with strong Patriotism tendencies and a notable affinity for Popsicle.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Family Affair profile in United States.

Audience size
461K
in United States
Gender
51.0%♀
49.0% male
Age
32.4
average years
Country rank
#38392
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Family Affair viewers

51.0% are female, 49.0% are male, average age 32.4.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for Family Affair audience in United States
MetricValue
Female51.0%
Male49.0%
Average age32.4
Estimated audience size461,489
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Family Affair audience in United States
Age bracketShare%
16-1947%
20-2914%
30-3911%
40-4914%
50+14%
Fig. 04

Worldwide distribution

39.1%

of the worldwide Family Affair audience comes from United States.

Worldwide audience distribution share by country for Family Affair
CountryShare
United States39.1%
Italy4.7%
Brazil4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Family Affair audience in United States is strongest.

Fig. 05

Top regions by affinity

Family Affair fans by region: top regions in United States
#RegionReachAffinity×
01Montana~2K1.48×
02Michigan~20K1.25×
03Kentucky~7K1.25×
04Wisconsin~9K1.23×
05West Virginia~3K1.21×
06Tennessee~10K1.14×
07Missouri~9K1.13×
08Iowa~4K1.12×
09New Hampshire~2K1.11×
10Ohio~20K1.10×
11Indiana~9K1.10×
12Arkansas~4K1.09×
13Kansas~4K1.09×
14Idaho~3K1.09×
15Minnesota~7K1.08×
16South Dakota~1K1.08×
17Maine~2K1.07×
18South Carolina~7K1.06×
19Oklahoma~5K1.04×
20New Mexico~2K1.04×
21Illinois~20K1.03×
22Alabama~7K1.03×
23Rhode Island~2K1.03×
24North Dakota<1K1.03×
25Pennsylvania~20K1.01×
26Mississippi~4K1.00×
27North Carolina~10K0.97×
28Utah~4K0.96×
29Vermont<1K0.96×
30Arizona~9K0.95×
31Delaware~1K0.95×
32Georgia~10K0.94×
33Louisiana~6K0.94×
34Oregon~5K0.94×
35Nebraska~2K0.94×
36New Jersey~10K0.92×
37Massachusetts~9K0.92×
38Connecticut~4K0.92×
39Florida~30K0.91×
40Colorado~7K0.90×
41Texas~40K0.89×
42Alaska<1K0.89×
43Maryland~7K0.88×
44California~40K0.85×
45Virginia~10K0.85×
46Washington~8K0.84×
47New York~20K0.81×
48Nevada~4K0.81×
49Hawaii~2K0.81×
50Washington, District of Columbia<1K0.67×
Fig. 06

Affinity by region

Affinity by region — Family Affair, United States
0.67×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Family Affair audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Family Affair audience
#·InterestCategoryAffinity×
01PopsicleFood & Beverages52.76×
02Mission: ImpossibleMovies & TV17.93×
03Michael KeatonMovies & TV17.93×
04Melanie Martinez (singer)Music & Radio17.93×
05Once upon a timeMovies & TV17.93×
06Jessica ChastainMovies & TV17.18×
07Dirk NowitzkiSports15.34×
08Lily AllenMusic & Radio15.24×
09Suki WaterhouseFashion & Accessoires14.10×
10Al Nassr FCSports13.85×
11Shirley MacLaineMovies & TV12.71×
12Kate BeckinsaleMovies & TV12.22×
13James DeanMovies & TV11.96×
14Heather LocklearMovies & TV10.18×
15Demi MooreMovies & TV8.30×
16Robert RedfordMovies & TV6.99×
17FedExBusiness & Career4.32×
18QVCMovies & TV4.17×
19NostalgiaHome & Garden3.16×
20Mortgage loansBusiness & Career2.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Family Affair audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Family Affair audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.04×
Convenience OrientationPREMIUM1.72×
Career OrientationPOWER1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Family Affair audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
Early Adopter MentalityPOWER0.73×
Healthy LifestyleBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Family Affair have in United States?

Family Affair has an estimated audience of 461,489 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Family Affair viewers?

51.0% of Family Affair fans are female, 49.0% are male, with an average age of 32.4 years.

03

Which brands do Family Affair fans like most?

Family Affair fans show strongest brand affinity for Popsicle (52.76×), Mission: Impossible (17.93×), and Jessica Chastain (17.18×) over the country average.

04

Where do Family Affair fans live in United States?

Family Affair fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Family Affair fans also like?

Beyond Family Affair itself, the audience over-indexes on Mission: Impossible (17.93×), Jessica Chastain (17.18×), Michael Keaton (17.93×), and Lily Allen (15.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Family Affair audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Family Affair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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