Russell Peters Audience in United States

Russell Peters logo

Russell Peters has an estimated audience of 362,627 people in United States. 43.7% are female, 56.3% are male, average age 38.8. Top regions: California, New York, Texas. Top brand affinities: Kazuo Ishiguro, Home construction, Voter registration, Nationality, Electrolyte.

The average Russell Peters fan in United States is 38.8 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Kazuo Ishiguro, Home construction, Voter registration, with strongest over-indexing on Kazuo Ishiguro (82.63× the country average). Demographically, the Russell Peters audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Russell Peters fans

Demographic split for Russell Peters audience in United States
MetricValue
Female43.7%
Male56.3%
Average age38.8
Estimated audience size362,627

Audience persona

The typical Russell Peters fan in United States is more male, around 38.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kazuo Ishiguro.

Top regions in United States

Top regions ranked by reach for Russell Peters in United States
RegionReachAffinity
California87,3382.19×
New York39,0781.93×
Texas38,4281.23×
Florida35,8021.46×
Illinois16,4951.37×
New Jersey15,6981.7×
Pennsylvania13,5851.11×
Virginia12,9651.47×
Massachusetts11,7141.64×
Washington10,5981.46×
North Carolina9,3290.86×
Georgia8,9900.8×
Michigan8,8490.93×
Arizona8,5141.15×
Ohio8,2230.74×
Maryland7,3791.18×
Minnesota7,1881.38×
Nevada6,8551.95×
Colorado6,5581.15×
Oregon4,8671.17×
Tennessee4,8030.66×
Wisconsin4,7750.88×
Indiana4,7630.72×
Connecticut4,1531.14×
Missouri3,9460.68×
Oklahoma3,7130.92×
Utah3,4711.07×
Hawaii3,2242.07×
South Carolina3,0850.57×
Louisiana2,6150.56×
Kentucky2,5270.56×
Alabama2,3890.47×
New Mexico2,2431.23×
Iowa2,0890.7×
Kansas1,9360.68×
Arkansas1,6150.54×
Washington, District of Columbia1,5031.38×
New Hampshire1,3970.98×
Idaho1,3860.76×
Nebraska1,2020.66×
Mississippi1,1100.37×
Rhode Island9020.78×
Maine8740.67×
Delaware8730.87×
West Virginia8360.5×
Montana6280.62×
Alaska4920.63×
South Dakota4430.53×
North Dakota4210.57×
Vermont4210.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Russell Peters audience
BrandAffinityCategory
Kazuo Ishiguro82.63×Literature
Home construction2.87×Home & Garden
Voter registration6.09×Politics & Society
Nationality2.49×Politics & Society
Electrolyte4.94×Health
Minnesota1.76×Travel & Leisure
Wok6.4×Food & Beverages
Goop5.07×Internet & Social Media
Elsword13.88×Games
Natural rubber1.68×Cars & Mobility
Historic site3.44×Arts & Culture
Grinch3.19×Movies & TV
Kodiak, Alaska6.47×Travel & Leisure
Valhalla Rising (film)21.72×Movies & TV
Offaly GAA124.28×Sports
Google Photos1.51×Technology & Electronics
Vocal harmony2.72×Music & Radio
Dental hygienist3.97×Health
Governor of Michigan4.29×Politics & Society
headspace5.23×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Russell Peters audience
TraitClusterScore
Early Adopter MentalityPOWER1.82
PatriotismCONSERVATISM1.45
Luxury OrientationPREMIUM1.43
Urban LifestyleOPEN1.41
Risk AppetiteTHRILL1.39
TravellingTHRILL1.33

Worldwide distribution

Worldwide audience distribution share by country for Russell Peters
CountryShare
United States42.1%
Canada21.6%
India7.4%

See Russell Peters audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Russell Peters have in United States?

Russell Peters has an estimated audience of 362,627 people in United States, concentrated in California and New York.

What is the gender split and age of Russell Peters fans?

43.7% of Russell Peters fans are female, 56.3% are male, with an average age of 38.8 years.

Which brands do Russell Peters fans like most?

Russell Peters fans show strongest brand affinity for Kazuo Ishiguro (82.63×), Home construction (2.87×), and Voter registration (6.09×) over the country average.

Where do Russell Peters fans live in United States?

Russell Peters fans in United States are most concentrated in California (reach 87,338), New York (reach 39,078), and Texas (reach 38,428). These three regions account for the largest share of the active audience.

What other brands do Russell Peters fans also like?

Beyond Russell Peters itself, the audience over-indexes on Home construction (2.87×), Voter registration (6.09×), Nationality (2.49×), and Electrolyte (4.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Russell Peters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.