A data profile of the people who buy, follow and care about Russell Peters in United States — modelled from more than twelve digital signal sources. Russell Peters has an estimated audience of 382,130 people in United States.
The average Russell Peters fan in United States is 38.8 years old, more male, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include Popsicle, Kim Cattrall, Fuller House (TV series), with strongest over-indexing on Popsicle (100.31× the country average).
Demographically, the Russell Peters audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Russell Peters fan in United States is more male, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for Popsicle.
The key figures that characterise the Russell Peters profile in United States.
43.7% are female, 56.3% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 38.8 |
| Estimated audience size | 382,130 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 17% |
Where the Russell Peters audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~90K | 2.26× | |
| 02 | New Jersey | ~20K | 1.83× | |
| 03 | New York | ~40K | 1.80× | |
| 04 | Nevada | ~6K | 1.72× | |
| 05 | Hawaii | ~3K | 1.70× | |
| 06 | Massachusetts | ~10K | 1.45× | |
| 07 | Washington | ~10K | 1.44× | |
| 08 | Minnesota | ~7K | 1.42× | |
| 09 | Illinois | ~20K | 1.39× | |
| 10 | Virginia | ~10K | 1.39× | |
| 11 | Arizona | ~10K | 1.39× | |
| 12 | Washington, District of Columbia | ~2K | 1.39× | |
| 13 | Florida | ~30K | 1.37× | |
| 14 | Maryland | ~8K | 1.27× | |
| 15 | Connecticut | ~4K | 1.17× | |
| 16 | Texas | ~40K | 1.16× | |
| 17 | Oregon | ~5K | 1.12× | |
| 18 | Pennsylvania | ~10K | 1.11× | |
| 19 | New Mexico | ~2K | 1.10× | |
| 20 | Colorado | ~6K | 1.06× | |
| 21 | Michigan | ~9K | 0.99× | |
| 22 | New Hampshire | ~1K | 0.98× | |
| 23 | Utah | ~3K | 0.97× | |
| 24 | Georgia | ~10K | 0.95× | |
| 25 | Delaware | <1K | 0.95× | |
| 26 | Rhode Island | ~1K | 0.91× | |
| 27 | Vermont | <1K | 0.90× | |
| 28 | North Carolina | ~10K | 0.88× | |
| 29 | Alaska | <1K | 0.88× | |
| 30 | Wisconsin | ~5K | 0.86× | |
| 31 | Oklahoma | ~3K | 0.86× | |
| 32 | Missouri | ~5K | 0.84× | |
| 33 | Montana | <1K | 0.84× | |
| 34 | North Dakota | <1K | 0.84× | |
| 35 | Idaho | ~2K | 0.83× | |
| 36 | Maine | ~1K | 0.81× | |
| 37 | South Dakota | <1K | 0.81× | |
| 38 | Nebraska | ~1K | 0.80× | |
| 39 | Ohio | ~8K | 0.76× | |
| 40 | Iowa | ~2K | 0.76× | |
| 41 | Kansas | ~2K | 0.76× | |
| 42 | Indiana | ~5K | 0.74× | |
| 43 | West Virginia | ~1K | 0.74× | |
| 44 | Tennessee | ~5K | 0.73× | |
| 45 | Arkansas | ~2K | 0.69× | |
| 46 | Louisiana | ~3K | 0.67× | |
| 47 | Kentucky | ~3K | 0.67× | |
| 48 | South Carolina | ~4K | 0.65× | |
| 49 | Mississippi | ~2K | 0.65× | |
| 50 | Alabama | ~3K | 0.60× |
The strongest cross-interests of the Russell Peters audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Popsicle | Food & Beverages | 100.31× | ||
| 02 | Kim Cattrall | Movies & TV | 82.50× | ||
| 03 | Fuller House (TV series) | Movies & TV | 20.16× | ||
| 04 | Erin Andrews | Sports | 20.00× | ||
| 05 | Identity theft | Internet & Social Media | 19.13× | ||
| 06 | Norm Macdonald | Movies & TV | 18.39× | ||
| 07 | Jay Leno | Movies & TV | 16.60× | ||
| 08 | Bert Kreischer | Movies & TV | 14.46× | ||
| 09 | Bill Burr | Movies & TV | 14.06× | ||
| 10 | Billy Crystal | Movies & TV | 13.88× | ||
| 11 | Robin Williams | Movies & TV | 13.72× | ||
| 12 | Marc Maron | Movies & TV | 13.52× | ||
| 13 | Tom Segura | Movies & TV | 12.98× | ||
| 14 | David Cross | Movies & TV | 10.47× | ||
| 15 | Disneyland Paris | Travel & Leisure | 10.36× | ||
| 16 | Late-night talk show | Movies & TV | 5.86× | ||
| 17 | Dancehalls | Music & Radio | 4.37× | ||
| 18 | FedEx | Business & Career | 2.78× | ||
| 19 | Mortgage loans | Business & Career | 2.41× | ||
| 20 | Airbnb | Travel & Leisure | 1.95× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.35× | |
| Convenience Orientation | PREMIUM | 1.68× | |
| Quality Awareness | PREMIUM | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.63× | |
| Creativity | OPEN | 0.68× | |
| Pet Ownership | JOY | 0.70× |
Russell Peters has an estimated audience of 382,130 people in United States, concentrated in California and New York.
43.7% of Russell Peters fans are female, 56.3% are male, with an average age of 38.8 years.
Russell Peters fans show strongest brand affinity for Popsicle (100.31×), Kim Cattrall (82.5×), and Fuller House (TV series) (20.16×) over the country average.
Russell Peters fans in United States are most concentrated in California (reach ~90K), New York (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Russell Peters itself, the audience over-indexes on Kim Cattrall (82.5×), Fuller House (TV series) (20.16×), Robin Williams (13.72×), and Norm Macdonald (18.39×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Russell Peters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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