Krups Audience in Germany
Krups has an estimated audience of 251,590 people in Germany. 65.2% are female, 34.8% are male, average age 43.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kenwood Corporation, Nespresso, Tassimo, Senseo, Tchibo.
The average Krups fan in Germany is 43.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kenwood Corporation, Nespresso, Tassimo, with strongest over-indexing on Kenwood Corporation (15.38× the country average). Demographically, the Krups audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Domestic appliances
Demographics of Krups fans
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 43.4 |
| Estimated audience size | 251,590 |
Audience persona
The typical Krups fan in Germany is more female, around 43.4 years old, with strong Quality Awareness tendencies and a notable affinity for Kenwood Corporation.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 71,957 | 1.31× |
| Bayern | 44,078 | 1.09× |
| Baden-Württemberg | 38,885 | 1.13× |
| Niedersachsen | 26,905 | 1.1× |
| Hessen | 23,017 | 1.2× |
| Rheinland-Pfalz | 15,322 | 1.22× |
| Berlin | 11,049 | 0.98× |
| Sachsen | 9,634 | 0.78× |
| Schleswig-Holstein | 8,899 | 0.99× |
| Brandenburg | 6,403 | 0.82× |
| Hamburg | 5,679 | 1× |
| Sachsen-Anhalt | 4,947 | 0.76× |
| Thüringen | 4,941 | 0.77× |
| Mecklenburg-Vorpommern | 3,881 | 0.81× |
| Saarland | 3,234 | 1.05× |
| Bremen | 2,154 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kenwood Corporation | 15.38× | Technology & Electronics |
| Nespresso | 8.74× | Food & Beverages |
| Tassimo | 14.17× | Food & Beverages |
| Senseo | 13.21× | Food & Beverages |
| Tchibo | 3.1× | Shopping |
| Rossmann | 2.26× | Shopping |
| Dolce Gusto | 11.39× | Food & Beverages |
| De'Longhi | 6.13× | Home & Garden |
| Smeg (appliances) | 6.79× | Home & Garden |
| Starbucks | 3.29× | Food & Beverages |
| Dallmayr | 9.91× | Food & Beverages |
| Vorwerk (company) | 5.7× | Home & Garden |
| REWE | 1.76× | Shopping |
| Coffeemaker | 4.53× | Home & Garden |
| Tefal | 7.93× | Home & Garden |
| Netto Marken-Discount | 1.67× | Shopping |
| Big Ben | 7.46× | Travel & Leisure |
| QVC | 2.49× | Movies & TV |
| Arabic coffee | 6.41× | Food & Beverages |
| Sunday Natural | 3× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 4.79 |
| DIY Mentality | THRILL | 1.86 |
| Convenience Orientation | PREMIUM | 1.61 |
| Pet Ownership | JOY | 1.55 |
| Healthy Lifestyle | BALANCE | 1.52 |
| Family Orientation | CONSERVATISM | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 25.2% |
| Germany | 11.9% |
| Romania | 6.4% |
See Krups audiences in other countries
More Domestic appliances audiences in Germany
Frequently asked questions
How many fans does Krups have in Germany?
Krups has an estimated audience of 251,590 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Krups fans?
65.2% of Krups fans are female, 34.8% are male, with an average age of 43.4 years.
Which brands do Krups fans like most?
Krups fans show strongest brand affinity for Kenwood Corporation (15.38×), Nespresso (8.74×), and Tassimo (14.17×) over the country average.
Where do Krups fans live in Germany?
Krups fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,957), Bayern (reach 44,078), and Baden-Württemberg (reach 38,885). These three regions account for the largest share of the active audience.
What other brands do Krups fans also like?
Beyond Krups itself, the audience over-indexes on Nespresso (8.74×), Tassimo (14.17×), Senseo (13.21×), and Tchibo (3.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Krups. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.