Blocket Audience in United States
Blocket has an estimated audience of 798,743 people in United States. 45.3% are female, 54.7% are male, average age 24.4. Top regions: Texas, Florida, California. Top brand affinities: Rajkot, Handmade Gifts, Maejo University, Guinéenews, Warrnambool.
The average Blocket fan in United States is 24.4 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Rajkot, Handmade Gifts, Maejo University, with strongest over-indexing on Rajkot (40.52× the country average). Demographically, the Blocket audience skews balanced with an average age of 24.4, and over-indexes on personality traits such as Pet Ownership, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 12 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine
Demographics of Blocket fans
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 24.4 |
| Estimated audience size | 798,743 |
Audience persona
The typical Blocket fan in United States is balanced, around 24.4 years old, with strong Pet Ownership tendencies and a notable affinity for Rajkot.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 127,476 | 1.86× |
| Florida | 106,044 | 1.96× |
| California | 80,543 | 0.92× |
| New York | 48,727 | 1.09× |
| Georgia | 36,489 | 1.48× |
| North Carolina | 31,709 | 1.32× |
| Pennsylvania | 30,250 | 1.12× |
| Illinois | 27,047 | 1.02× |
| New Jersey | 26,184 | 1.29× |
| Ohio | 22,209 | 0.9× |
| Virginia | 21,862 | 1.12× |
| Massachusetts | 21,695 | 1.38× |
| Washington | 20,256 | 1.26× |
| Michigan | 17,866 | 0.86× |
| Maryland | 17,840 | 1.3× |
| Tennessee | 17,511 | 1.09× |
| Indiana | 17,328 | 1.19× |
| Arizona | 13,539 | 0.83× |
| Missouri | 12,217 | 0.95× |
| South Carolina | 11,325 | 0.94× |
| Louisiana | 11,247 | 1.09× |
| Alabama | 10,379 | 0.93× |
| Minnesota | 10,358 | 0.91× |
| Mississippi | 10,287 | 1.56× |
| Kentucky | 9,137 | 0.91× |
| Colorado | 9,104 | 0.72× |
| Wisconsin | 9,000 | 0.75× |
| Oklahoma | 8,085 | 0.91× |
| Oregon | 7,845 | 0.86× |
| Kansas | 7,373 | 1.17× |
| Nevada | 7,226 | 0.94× |
| Connecticut | 6,576 | 0.82× |
| Utah | 5,843 | 0.82× |
| Iowa | 5,736 | 0.87× |
| Arkansas | 5,619 | 0.85× |
| Washington, District of Columbia | 5,033 | 2.1× |
| West Virginia | 4,321 | 1.16× |
| Nebraska | 3,680 | 0.92× |
| New Mexico | 2,890 | 0.72× |
| New Hampshire | 2,646 | 0.84× |
| Delaware | 2,331 | 1.06× |
| Idaho | 2,300 | 0.57× |
| Rhode Island | 2,268 | 0.89× |
| North Dakota | 2,132 | 1.3× |
| Maine | 1,742 | 0.61× |
| Hawaii | 1,694 | 0.49× |
| South Dakota | 1,391 | 0.75× |
| Montana | 809 | 0.37× |
| Vermont | 681 | 0.49× |
| Alaska | 659 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rajkot | 40.52× | Travel & Leisure |
| Handmade Gifts | 1.71× | Kids & Family |
| Maejo University | 4.2× | Business & Career |
| Guinéenews | 2.6× | News |
| Warrnambool | 3.6× | Travel & Leisure |
| Chaupal, Himachal Pradesh | 2.56× | Travel & Leisure |
| Campeonato Goiano | 3.62× | Sports |
| Michel Hazanavicius | 2.03× | Movies & TV |
| Halesowen | 2.39× | Travel & Leisure |
| Faucigny | 3.28× | Travel & Leisure |
| Capital Eyewear | 2.86× | Fashion & Accessoires |
| Official Hobby Lobby Stores | 2.62× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 0.3 |
| Price Sensitivity | PREMIUM | 0.28 |
| Social Media Usage | JOY | 0.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Sweden | 62.3% |
| United States | 7.4% |
| Poland | 2.9% |
See Blocket audiences in other countries
More Shopping audiences in United States
Frequently asked questions
How many fans does Blocket have in United States?
Blocket has an estimated audience of 798,743 people in United States, concentrated in Texas and Florida.
What is the gender split and age of Blocket fans?
45.3% of Blocket fans are female, 54.7% are male, with an average age of 24.4 years.
Which brands do Blocket fans like most?
Blocket fans show strongest brand affinity for Rajkot (40.52×), Handmade Gifts (1.71×), and Maejo University (4.2×) over the country average.
Where do Blocket fans live in United States?
Blocket fans in United States are most concentrated in Texas (reach 127,476), Florida (reach 106,044), and California (reach 80,543). These three regions account for the largest share of the active audience.
What other brands do Blocket fans also like?
Beyond Blocket itself, the audience over-indexes on Handmade Gifts (1.71×), Maejo University (4.2×), Guinéenews (2.6×), and Warrnambool (3.6×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Blocket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.