Rascasse Audience Intelligence

Blocket Audience in United States

A data profile of the people who buy, follow and care about Blocket in United States — modelled from more than twelve digital signal sources. Blocket has an estimated audience of 868,448 people in United States.

#812among Website / Newspaper / Magazine in United States#404in Shopping

The average Blocket fan in United States is 24.4 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Crunchyroll, Rachel McAdams, Our Legacy, with strongest over-indexing on Crunchyroll (6.79× the country average).

Demographically, the Blocket audience skews balanced with an average age of 24.4, and over-indexes on personality traits such as Price Sensitivity, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Blocket fan in United States is balanced, around 24.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Crunchyroll.

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blocket profile in United States.

Audience size
868K
in United States
Gender
45.3%♀
54.7% male
Age
24.4
average years
Country rank
#25993
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Blocket

45.3% are female, 54.7% are male, average age 24.4.

Fig. 02

Gender split

45.3%
Female
54.7%
Male
Demographic split for Blocket audience in United States
MetricValue
Female45.3%
Male54.7%
Average age24.4
Estimated audience size868,448
Fig. 03

Age distribution

Ø 24.4
average years
Age distribution of the Blocket audience in United States
Age bracketShare%
16-1973%
20-2912%
30-397%
40-495%
50+4%
Fig. 04

Worldwide distribution

7.9%

of the worldwide Blocket audience comes from United States.

Worldwide audience distribution share by country for Blocket
CountryShare
Sweden61.6%
United States7.9%
Poland3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blocket audience in United States is strongest.

Fig. 05

Top regions by affinity

Blocket fans by region: top regions in United States
#RegionReachAffinity×
01Texas~100K1.82×
02New Jersey~30K1.57×
03North Carolina~40K1.53×
04Indiana~20K1.43×
05Pennsylvania~40K1.40×
06Georgia~30K1.38×
07Louisiana~10K1.38×
08Delaware~3K1.38×
09Illinois~40K1.34×
10South Carolina~20K1.31×
11Arkansas~9K1.31×
12Mississippi~9K1.30×
13Kentucky~10K1.29×
14Massachusetts~20K1.27×
15Rhode Island~3K1.24×
16Alabama~10K1.22×
17Washington, District of Columbia~3K1.15×
18Ohio~30K1.14×
19Florida~60K1.12×
20Maryland~10K1.05×
21North Dakota~2K1.05×
22California~90K1.03×
23Oklahoma~9K1.03×
24Wisconsin~10K1.00×
25Michigan~20K0.98×
26Arizona~20K0.98×
27Missouri~10K0.95×
28Virginia~20K0.92×
29Iowa~6K0.91×
30Kansas~6K0.91×
31South Dakota~2K0.91×
32Nebraska~4K0.90×
33New York~40K0.86×
34Connecticut~7K0.86×
35West Virginia~3K0.84×
36Washington~10K0.83×
37Tennessee~10K0.82×
38New Hampshire~3K0.81×
39Nevada~6K0.80×
40Alaska~1K0.80×
41Minnesota~9K0.79×
42New Mexico~3K0.79×
43Colorado~10K0.77×
44Idaho~3K0.76×
45Utah~5K0.75×
46Maine~2K0.74×
47Oregon~6K0.71×
48Vermont<1K0.67×
49Hawaii~2K0.60×
50Montana~1K0.57×
Fig. 06

Affinity by region

Affinity by region — Blocket, United States
0.57×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blocket audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blocket audience
#·InterestCategoryAffinity×
01Our LegacyFashion & Accessoires39.08×
02World Poker TourSports12.64×
03Rachel McAdamsMovies & TV7.12×
04CrunchyrollGames6.79×
05My Hero AcademiaLiterature6.36×
06Resident EvilGames5.80×
07quoraInternet & Social Media5.72×
08WebtoonInternet & Social Media5.64×
09Google ChromeInternet & Social Media4.37×
10David HarbourMovies & TV3.88×
11Online shopping rewardsShopping2.91×
12BTSMusic & Radio2.75×
13SteamGames2.59×
14J-popMusic & Radio2.31×
15Rory McIlroySports2.15×
16PGA ChampionshipSports1.93×
17Hailee SteinfeldMovies & TV1.87×
18Scarlett JohanssonMovies & TV1.86×
19Anytime FitnessSports1.65×
20Bad BunnyMusic & Radio1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blocket audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blocket audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM0.75×
Social Media UsageJOY0.50×
Pet OwnershipJOY0.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blocket audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.22×
Social Media UsageJOY0.50×
Price SensitivityPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Blocket have in United States?

Blocket has an estimated audience of 868,448 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Blocket fans?

45.3% of Blocket fans are female, 54.7% are male, with an average age of 24.4 years.

03

Which brands do Blocket fans like most?

Blocket fans show strongest brand affinity for Crunchyroll (6.79×), Rachel McAdams (7.12×), and Our Legacy (39.08×) over the country average.

04

Where do Blocket fans live in United States?

Blocket fans in United States are most concentrated in Texas (reach ~100K), California (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Blocket fans also like?

Beyond Blocket itself, the audience over-indexes on Rachel McAdams (7.12×), Our Legacy (39.08×), My Hero Academia (6.36×), and World Poker Tour (12.64×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Blocket audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Blocket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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