A data profile of the people who buy, follow and care about Swimming in India — modelled from more than twelve digital signal sources. Swimming has an estimated audience of 6,228,502 people in India.
The average Swimming fan in India is 34.0 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Karnataka.
Top brand affinities include Asia Cup, Volleyball, Baseball, with strongest over-indexing on Asia Cup (1.51× the country average).
Demographically, the Swimming audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Healthy Lifestyle, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Swimming fan in India is more male, around 34.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Asia Cup.
The key figures that characterise the Swimming profile in India.
20.8% are female, 79.2% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 20.8% |
| Male | 79.2% |
| Average age | 34.0 |
| Estimated audience size | 6,228,502 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 30% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide Swimming audience comes from India.
| Country | Share |
|---|---|
| United States | 16.0% |
| Japan | 6.3% |
| Italy | 5.0% |
Where the Swimming audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Karnataka | ~200K | 1.57× | |
| 02 | Maharashtra | ~400K | 1.45× | |
| 03 | Goa | ~9K | 1.32× | |
| 04 | Madhya Pradesh | ~100K | 1.23× | |
| 05 | Telangana | ~100K | 1.23× | |
| 06 | Uttarakhand | ~40K | 1.16× | |
| 07 | Tamil Nadu | ~200K | 1.13× | |
| 08 | West Bengal | ~200K | 1.06× | |
| 09 | Chhattisgarh | ~40K | 1.05× | |
| 10 | Sikkim | ~3K | 1.02× | |
| 11 | Assam | ~60K | 1.01× | |
| 12 | Manipur | ~8K | 1.01× | |
| 13 | Uttar Pradesh | ~300K | 0.98× | |
| 14 | Tripura | ~8K | 0.98× | |
| 15 | Jharkhand | ~50K | 0.97× | |
| 16 | Haryana | ~80K | 0.96× | |
| 17 | Kerala | ~90K | 0.95× | |
| 18 | Meghalaya | ~6K | 0.94× | |
| 19 | Nagaland | ~4K | 0.92× | |
| 20 | Arunachal Pradesh | ~3K | 0.90× | |
| 21 | Gujarat | ~200K | 0.88× | |
| 22 | Rajasthan | ~100K | 0.88× | |
| 23 | Andhra Pradesh | ~70K | 0.88× | |
| 24 | Himachal Pradesh | ~20K | 0.88× | |
| 25 | Bihar | ~100K | 0.86× | |
| 26 | Punjab (region) | ~70K | 0.85× | |
| 27 | Odisha | ~60K | 0.84× | |
| 28 | Mizoram | ~4K | 0.83× | |
| 29 | Jammu and Kashmir | ~20K | 0.69× |
The strongest cross-interests of the Swimming audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gridiron football | Sports | 3.36× | ||
| 02 | Snowboarding | Sports | 2.57× | ||
| 03 | Snow | Travel & Leisure | 2.38× | ||
| 04 | Triathlons | Sports | 2.28× | ||
| 05 | Marathons | Sports | 2.27× | ||
| 06 | Volleyball | Sports | 2.15× | ||
| 07 | Racing | Cars & Mobility | 2.11× | ||
| 08 | Skiing | Sports | 1.94× | ||
| 09 | Artistic gymnastics | Sports | 1.93× | ||
| 10 | Golf | Sports | 1.87× | ||
| 11 | Boating | Travel & Leisure | 1.79× | ||
| 12 | Tennis | Sports | 1.73× | ||
| 13 | On | Sports | 1.62× | ||
| 14 | Kannada Prabha | News | 1.59× | ||
| 15 | Prajavani | News | 1.57× | ||
| 16 | Bangladesh national cricket team | Sports | 1.56× | ||
| 17 | Mountain biking | Sports | 1.56× | ||
| 18 | Long-distance running | Sports | 1.56× | ||
| 19 | Baseball | Sports | 1.54× | ||
| 20 | Asia Cup | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.18× | |
| Community Orientation | OPEN | 1.05× | |
| Need for Security | CONSERVATISM | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.82× | |
| Individualism | JOY | 0.85× | |
| Design Affinity | PREMIUM | 0.85× |
Swimming has an estimated audience of 6,228,502 people in India, concentrated in Maharashtra and Uttar Pradesh.
20.8% of Swimming fans are female, 79.2% are male, with an average age of 34.0 years.
Swimming fans show strongest brand affinity for Asia Cup (1.51×), Volleyball (2.15×), and Baseball (1.54×) over the country average.
Swimming fans in India are most concentrated in Maharashtra (reach ~400K), Uttar Pradesh (reach ~300K), and Karnataka (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Swimming itself, the audience over-indexes on Volleyball (2.15×), Baseball (1.54×), Golf (1.87×), and On (1.62×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Swimming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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