The Spectacular Now Audience in United States

The Spectacular Now logo

The Spectacular Now has an estimated audience of 461,440 people in United States. 63.2% are female, 36.8% are male, average age 35.2. Top regions: California, Texas, Florida. Top brand affinities: Brown County, Wisconsin, Kaytee, Zagreb, Oracle Certification Program, Home staging.

The average The Spectacular Now fan in United States is 35.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Brown County, Wisconsin, Kaytee, Zagreb, with strongest over-indexing on Brown County, Wisconsin (39.3× the country average). Demographically, the The Spectacular Now audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Spectacular Now fans

Demographic split for The Spectacular Now audience in United States
MetricValue
Female63.2%
Male36.8%
Average age35.2
Estimated audience size461,440

Audience persona

The typical The Spectacular Now fan in United States is more female, around 35.2 years old, with strong Extroversion tendencies and a notable affinity for Brown County, Wisconsin.

Top regions in United States

Top regions ranked by reach for The Spectacular Now in United States
RegionReachAffinity
California55,1591.09×
Texas40,8621.03×
Florida28,2550.9×
New York25,3090.98×
Illinois15,2710.99×
Pennsylvania14,9950.97×
North Carolina13,3020.96×
Ohio13,2600.93×
Georgia13,0180.92×
Michigan11,8160.98×
New Jersey11,3480.97×
Virginia10,9280.97×
Washington10,4471.13×
Massachusetts10,1351.11×
Tennessee9,5191.03×
Indiana8,7251.03×
Arizona8,1320.86×
Colorado8,0621.11×
Missouri7,7161.04×
Minnesota7,1061.07×
Wisconsin7,0261.01×
Maryland6,6710.84×
Utah6,6241.6×
South Carolina6,3290.91×
Oregon6,2071.17×
Kentucky5,3860.93×
Connecticut5,3051.15×
Oklahoma5,1901.01×
Louisiana4,9260.83×
Alabama4,5510.71×
Iowa3,9801.05×
Kansas3,9451.08×
Arkansas3,8321.01×
Nevada3,7800.85×
Idaho3,3971.47×
Mississippi3,0790.81×
Nebraska2,4401.05×
New Mexico2,1840.94×
New Hampshire1,9351.06×
Hawaii1,8110.91×
West Virginia1,7630.82×
Maine1,6761.01×
Montana1,5941.25×
Rhode Island1,4030.96×
Washington, District of Columbia1,1940.86×
South Dakota1,1361.06×
Delaware1,0310.81×
North Dakota9160.97×
Vermont8681.07×
Alaska7560.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Spectacular Now audience
BrandAffinityCategory
Brown County, Wisconsin39.3×Travel & Leisure
Kaytee43.41×Pets & Animals
Zagreb26.7×Travel & Leisure
Oracle Certification Program24.68×Technology & Electronics
Home staging4.75×Home & Garden
Google Photos2.09×Technology & Electronics
Hocus Pocus3.86×Movies & TV
Sussex County, New Jersey7.77×Travel & Leisure
Horeca11.46×Travel & Leisure
Kansas1.58×Travel & Leisure
Gloria5.16×Music & Radio
Bank account1.5×Business & Career
Nebraska Cornhuskers football2×Sports
JDSU1.63×Business & Career
Cleveland Clinic2.93×Health
Charlamagne Tha God4.59×Movies & TV
Nipsey Hussle2.79×Music & Radio
Keala Settle6.74×Movies & TV
Non-celiac gluten sensitivity4.99×Health
Chromebook2.5×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Spectacular Now audience
TraitClusterScore
ExtroversionTHRILL1.47
Risk AppetiteTHRILL1.41
IndulgenceJOY1.33
LGBTQ+ IdentityOPEN1.3
MindfulnessBALANCE1.29
Early Adopter MentalityPOWER1.26

Worldwide distribution

Worldwide audience distribution share by country for The Spectacular Now
CountryShare
United States28.4%
Australia5.2%
United Kingdom4.7%

See The Spectacular Now audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Spectacular Now have in United States?

The Spectacular Now has an estimated audience of 461,440 people in United States, concentrated in California and Texas.

What is the gender split and age of The Spectacular Now fans?

63.2% of The Spectacular Now fans are female, 36.8% are male, with an average age of 35.2 years.

Which brands do The Spectacular Now fans like most?

The Spectacular Now fans show strongest brand affinity for Brown County, Wisconsin (39.3×), Kaytee (43.41×), and Zagreb (26.7×) over the country average.

Where do The Spectacular Now fans live in United States?

The Spectacular Now fans in United States are most concentrated in California (reach 55,159), Texas (reach 40,862), and Florida (reach 28,255). These three regions account for the largest share of the active audience.

What other brands do The Spectacular Now fans also like?

Beyond The Spectacular Now itself, the audience over-indexes on Kaytee (43.41×), Zagreb (26.7×), Oracle Certification Program (24.68×), and Home staging (4.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Spectacular Now. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.