Rascasse Audience Intelligence

The Spectacular Now Audience in United States

A data profile of the people who buy, follow and care about The Spectacular Now in United States — modelled from more than twelve digital signal sources. The Spectacular Now has an estimated audience of 457,444 people in United States.

#3399among Movie / TV Show / Series in United States#7146in Movies & TV

The average The Spectacular Now fan in United States is 35.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Punch-Drunk Love, La La Land (film), The Lobster, with strongest over-indexing on Punch-Drunk Love (129.57× the country average).

Demographically, the The Spectacular Now audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Spirituality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Spectacular Now fan in United States is more female, around 35.2 years old, with strong Spirituality tendencies and a notable affinity for Punch-Drunk Love.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Spectacular Now profile in United States.

Audience size
457K
in United States
Gender
63.2%♀
36.8% male
Age
35.2
average years
Country rank
#38585
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Spectacular Now viewers

63.2% are female, 36.8% are male, average age 35.2.

Fig. 02

Gender split

63.2%
Female
36.8%
Male
Demographic split for The Spectacular Now audience in United States
MetricValue
Female63.2%
Male36.8%
Average age35.2
Estimated audience size457,444
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the The Spectacular Now audience in United States
Age bracketShare%
16-1926%
20-2927%
30-3920%
40-4914%
50+13%
Fig. 04

Worldwide distribution

28.0%

of the worldwide The Spectacular Now audience comes from United States.

Worldwide audience distribution share by country for The Spectacular Now
CountryShare
United States28.0%
Australia5.3%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Spectacular Now audience in United States is strongest.

Fig. 05

Top regions by affinity

The Spectacular Now fans by region: top regions in United States
#RegionReachAffinity×
01Utah~6K1.49×
02Idaho~3K1.37×
03Montana~2K1.23×
04Oregon~6K1.13×
05Connecticut~5K1.10×
06California~50K1.08×
07Kansas~4K1.08×
08South Dakota~1K1.08×
09Colorado~8K1.07×
10Vermont<1K1.06×
11Massachusetts~10K1.05×
12Oklahoma~5K1.05×
13Nebraska~2K1.05×
14Washington~10K1.04×
15Missouri~8K1.04×
16Arkansas~4K1.04×
17New Hampshire~2K1.04×
18Indiana~9K1.03×
19Iowa~4K1.03×
20Maine~2K1.02×
21Minnesota~7K1.01×
22North Dakota<1K1.01×
23Texas~40K1.00×
24Tennessee~9K1.00×
25Rhode Island~1K1.00×
26Wisconsin~7K0.99×
27New Mexico~2K0.99×
28Michigan~10K0.97×
29Kentucky~6K0.97×
30Pennsylvania~10K0.96×
31Alaska<1K0.96×
32Illinois~10K0.95×
33New York~20K0.94×
34New Jersey~10K0.94×
35Arizona~9K0.94×
36North Carolina~10K0.93×
37Georgia~10K0.92×
38Ohio~10K0.92×
39Virginia~10K0.92×
40Hawaii~2K0.92×
41South Carolina~6K0.90×
42West Virginia~2K0.90×
43Nevada~4K0.89×
44Delaware~1K0.88×
45Florida~30K0.87×
46Louisiana~5K0.87×
47Washington, District of Columbia~1K0.87×
48Mississippi~3K0.86×
49Maryland~7K0.85×
50Alabama~5K0.84×
Fig. 06

Affinity by region

Affinity by region — The Spectacular Now, United States
0.84×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Spectacular Now audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Spectacular Now audience
#·InterestCategoryAffinity×
01Punch-Drunk LoveMovies & TV129.57×
02Noah BaumbachMovies & TV125.94×
03The LobsterMovies & TV109.04×
04Luca GuadagninoMovies & TV100.89×
05Kung Fu HustleMovies & TV82.10×
06Silver Linings PlaybookMovies & TV78.00×
07Vicky Cristina BarcelonaMovies & TV57.72×
08The WildMovies & TV53.61×
09The Place Beyond the PinesMovies & TV45.24×
10Ed HelmsMovies & TV42.88×
11La La Land (film)Movies & TV39.87×
12Midnight in ParisMovies & TV37.83×
13Little Miss SunshineMovies & TV36.76×
14American HustleMovies & TV30.46×
15Pitch Perfect 2Movies & TV29.63×
16Sleepless in SeattleMovies & TV29.06×
17Love ActuallyMovies & TV24.81×
18Almost FamousMovies & TV23.23×
19Jon HammMovies & TV21.99×
20Dead Poets SocietyMovies & TV19.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Spectacular Now audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Spectacular Now audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.70×
IndulgenceJOY1.41×
Urban LifestyleOPEN1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Spectacular Now audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.83×
Quality AwarenessPREMIUM0.86×
Family OrientationCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Spectacular Now have in United States?

The Spectacular Now has an estimated audience of 457,444 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Spectacular Now viewers?

63.2% of The Spectacular Now fans are female, 36.8% are male, with an average age of 35.2 years.

03

Which brands do The Spectacular Now fans like most?

The Spectacular Now fans show strongest brand affinity for Punch-Drunk Love (129.57×), La La Land (film) (39.87×), and The Lobster (109.04×) over the country average.

04

Where do The Spectacular Now fans live in United States?

The Spectacular Now fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do The Spectacular Now fans also like?

Beyond The Spectacular Now itself, the audience over-indexes on La La Land (film) (39.87×), The Lobster (109.04×), Noah Baumbach (125.94×), and Silver Linings Playbook (78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See The Spectacular Now audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Spectacular Now. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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