Rascasse Audience Intelligence

Ford Fusion (Europe) Audience in United States

A data profile of the people who buy, follow and care about Ford Fusion (Europe) in United States — modelled from more than twelve digital signal sources. Ford Fusion (Europe) has an estimated audience of 689,062 people in United States.

#243among Car Model in United States#887in Cars & Mobility

The average Ford Fusion (Europe) fan in United States is 31.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Mitsubishi Pajero, Kia Cerato, Subaru Outback, with strongest over-indexing on Mitsubishi Pajero (210.45× the country average).

Demographically, the Ford Fusion (Europe) audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Risk Appetite, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ford Fusion (Europe) fan in United States is more male, around 31.5 years old, with strong Risk Appetite tendencies and a notable affinity for Mitsubishi Pajero.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ford Fusion (Europe) profile in United States.

Audience size
689K
in United States
Gender
22.7%♀
77.3% male
Age
31.5
average years
Country rank
#30207
Car Model in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ford Fusion (Europe) fans

22.7% are female, 77.3% are male, average age 31.5.

Fig. 02

Gender split

22.7%
Female
77.3%
Male
Demographic split for Ford Fusion (Europe) audience in United States
MetricValue
Female22.7%
Male77.3%
Average age31.5
Estimated audience size689,062
Fig. 03

Age distribution

Ø 31.5
average years
Age distribution of the Ford Fusion (Europe) audience in United States
Age bracketShare%
16-1947%
20-2917%
30-3912%
40-4911%
50+12%
Fig. 04

Worldwide distribution

31.8%

of the worldwide Ford Fusion (Europe) audience comes from United States.

Worldwide audience distribution share by country for Ford Fusion (Europe)
CountryShare
United States31.8%
Brazil22.7%
Germany5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ford Fusion (Europe) audience in United States is strongest.

Fig. 05

Top regions by affinity

Ford Fusion (Europe) fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~30K1.78×
02Missouri~20K1.57×
03Kansas~8K1.49×
04Iowa~9K1.48×
05Kentucky~10K1.44×
06Indiana~20K1.41×
07Mississippi~8K1.35×
08Nebraska~5K1.33×
09Ohio~30K1.31×
10Alabama~10K1.29×
11South Dakota~2K1.29×
12Oklahoma~10K1.25×
13Illinois~30K1.22×
14Tennessee~20K1.19×
15Minnesota~10K1.15×
16North Dakota~2K1.14×
17Louisiana~10K1.12×
18Wisconsin~10K1.10×
19Texas~60K1.08×
20Arkansas~6K1.08×
21West Virginia~3K1.07×
22North Carolina~20K1.05×
23Georgia~20K1.04×
24Arizona~10K0.96×
25South Carolina~10K0.96×
26New Mexico~3K0.94×
27Pennsylvania~20K0.93×
28Idaho~3K0.93×
29Delaware~2K0.91×
30Utah~6K0.89×
31Virginia~10K0.88×
32Florida~40K0.87×
33Wyoming<1K0.85×
34Maine~2K0.82×
35Alaska~1K0.82×
36Montana~2K0.79×
37Washington~10K0.78×
38Maryland~9K0.78×
39Colorado~8K0.77×
40Nevada~5K0.77×
41California~60K0.76×
42Massachusetts~10K0.74×
43Oregon~6K0.72×
44New Hampshire~2K0.70×
45New Jersey~10K0.69×
46Connecticut~5K0.69×
47Rhode Island~2K0.68×
48Washington, District of Columbia~1K0.67×
49New York~20K0.62×
50Hawaii~2K0.54×
Fig. 06

Affinity by region

Affinity by region — Ford Fusion (Europe), United States
0.54×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ford Fusion (Europe) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ford Fusion (Europe) audience
#·InterestCategoryAffinity×
01Kia CeratoCars & Mobility417.73×
02Mitsubishi PajeroCars & Mobility210.45×
03Subaru OutbackCars & Mobility63.18×
04Honda CityCars & Mobility56.23×
05Kia OptimaCars & Mobility40.15×
06Mazda6Cars & Mobility38.36×
07Subaru ForesterCars & Mobility33.43×
08Jeep CherokeeCars & Mobility30.46×
09Kia SorentoCars & Mobility29.08×
10Subcompact carCars & Mobility28.12×
11Mitsubishi OutlanderCars & Mobility22.84×
12Mazda CX-5Cars & Mobility22.07×
13Ford ExplorerCars & Mobility21.09×
14Mazda3Cars & Mobility19.68×
15Honda CR-VCars & Mobility18.28×
16Jeep CompassCars & Mobility14.72×
17Honda CivicCars & Mobility12.18×
18Toyota CamryCars & Mobility11.61×
19Station wagonCars & Mobility9.32×
20Jeep WranglerCars & Mobility6.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ford Fusion (Europe) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ford Fusion (Europe) audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.92×
Need for SecurityCONSERVATISM1.72×
Price SensitivityPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ford Fusion (Europe) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.68×
MindfulnessBALANCE0.69×
Luxury OrientationPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ford Fusion (Europe) have in United States?

Ford Fusion (Europe) has an estimated audience of 689,062 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Ford Fusion (Europe) fans?

22.7% of Ford Fusion (Europe) fans are female, 77.3% are male, with an average age of 31.5 years.

03

Which brands do Ford Fusion (Europe) fans like most?

Ford Fusion (Europe) fans show strongest brand affinity for Mitsubishi Pajero (210.45×), Kia Cerato (417.73×), and Subaru Outback (63.18×) over the country average.

04

Where do Ford Fusion (Europe) fans live in United States?

Ford Fusion (Europe) fans in United States are most concentrated in Texas (reach ~60K), California (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Ford Fusion (Europe) fans also like?

Beyond Ford Fusion (Europe) itself, the audience over-indexes on Kia Cerato (417.73×), Subaru Outback (63.18×), Subaru Forester (33.43×), and Honda City (56.23×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ford Fusion (Europe). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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