Journalist Audience in United States

Journalist has an estimated audience of 23,221,624 people in United States. 52.7% are female, 47.3% are male, average age 43.1. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Singer-songwriter, Chuck Norris, Diabetes mellitus awareness, Fox News Channel.

The average Journalist fan in United States is 43.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Singer-songwriter, Chuck Norris, with strongest over-indexing on Google Maps (4.5× the country average). Demographically, the Journalist audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Spirituality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Topic

Demographics of Journalist fans

Demographic split for Journalist audience in United States
MetricValue
Female52.7%
Male47.3%
Average age43.1
Estimated audience size23,221,624

Audience persona

The typical Journalist fan in United States is balanced, around 43.1 years old, with strong Spirituality tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Journalist in United States
RegionReachAffinity
California3,386,7721.33×
Texas2,452,9591.23×
Florida1,993,9711.27×
New York1,749,4141.35×
Georgia853,0241.19×
Illinois797,5001.03×
Pennsylvania782,2471×
North Carolina778,2491.11×
Virginia671,9811.19×
Ohio658,9360.92×
New Jersey636,5381.08×
Michigan601,9310.99×
Maryland542,5651.36×
Arizona518,1031.09×
Massachusetts504,2601.1×
Washington500,1311.07×
Tennessee474,4101.02×
Indiana430,7911.02×
Missouri397,9071.06×
Alabama338,3441.04×
South Carolina328,4470.94×
Colorado327,0920.89×
Louisiana312,9211.04×
Kentucky298,9531.03×
Minnesota295,3200.89×
Wisconsin294,5260.84×
Oregon282,5881.06×
Oklahoma259,0361×
Connecticut253,4871.09×
Nevada237,5201.06×
Mississippi218,2361.14×
Kansas209,7711.15×
Arkansas188,4160.98×
Utah172,8230.83×
Iowa164,6560.86×
Nebraska135,1261.16×
Washington, District of Columbia122,0591.75×
New Mexico118,1271.01×
Hawaii92,3360.93×
West Virginia91,9850.85×
Idaho80,8430.69×
New Hampshire71,0880.78×
Maine65,0710.78×
Rhode Island62,0820.84×
Delaware51,9800.81×
Montana40,2860.63×
Alaska39,8830.8×
South Dakota36,4960.68×
North Dakota32,8830.69×
Vermont28,7930.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Journalist audience
BrandAffinityCategory
Google Maps4.5×Internet & Social Media
Singer-songwriter3.59×Music & Radio
Chuck Norris4.5×Movies & TV
Diabetes mellitus awareness4.5×Health
Fox News Channel1.74×Movies & TV
Microblogging4.5×Technology & Electronics
Autism Awareness4.5×Health
CNN1.62×Movies & TV
Clint Eastwood4.12×Movies & TV
Google Flights2.55×Travel & Leisure
Breaking news1.61×Movies & TV
Scooby-Doo2.33×Movies & TV
Dentistry2.31×Business & Career
Capital One1.66×Business & Career
Genetics1.92×Kids & Family
Income tax4.5×Business & Career
Horoscope3.46×Health
Tom Selleck4.5×Movies & TV
Local news1.53×News
Pierce Brosnan4.5×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Journalist audience
TraitClusterScore
SpiritualityBALANCE1.3
IndividualismJOY1.25
Risk AppetiteTHRILL1.23
PatriotismCONSERVATISM1.2
TraditionCONSERVATISM1.16
Need for SecurityCONSERVATISM1.15

Worldwide distribution

Worldwide audience distribution share by country for Journalist
CountryShare
United States20.1%
Brazil5.6%
Italy5.1%

See Journalist audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Journalist have in United States?

Journalist has an estimated audience of 23,221,624 people in United States, concentrated in California and Texas.

What is the gender split and age of Journalist fans?

52.7% of Journalist fans are female, 47.3% are male, with an average age of 43.1 years.

Which brands do Journalist fans like most?

Journalist fans show strongest brand affinity for Google Maps (4.5×), Singer-songwriter (3.59×), and Chuck Norris (4.5×) over the country average.

Where do Journalist fans live in United States?

Journalist fans in United States are most concentrated in California (reach 3,386,772), Texas (reach 2,452,959), and Florida (reach 1,993,971). These three regions account for the largest share of the active audience.

What other brands do Journalist fans also like?

Beyond Journalist itself, the audience over-indexes on Singer-songwriter (3.59×), Chuck Norris (4.5×), Diabetes mellitus awareness (4.5×), and Fox News Channel (1.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Journalist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.