Rascasse Audience Intelligence

Journalist Audience in United States

A data profile of the people who buy, follow and care about Journalist in United States — modelled from more than twelve digital signal sources. Journalist has an estimated audience of 23,221,624 people in United States.

#924among Topic in United States#9in News

The average Journalist fan in United States is 43.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Maps, Chuck Norris, Bath and Bodyworks, with strongest over-indexing on Google Maps (4.5× the country average).

Demographically, the Journalist audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Journalist fan in United States is balanced, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.

Category: News · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Journalist profile in United States.

Audience size
23.2M
in United States
Gender
52.7%♀
47.3% male
Age
43.1
average years
Country rank
#1349
Topic in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Journalist fans

52.7% are female, 47.3% are male, average age 43.1.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Journalist audience in United States
MetricValue
Female52.7%
Male47.3%
Average age43.1
Estimated audience size23,221,624
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Journalist audience in United States
Age bracketShare%
16-1915%
20-2914%
30-3918%
40-4923%
50+31%
Fig. 04

Worldwide distribution

20.1%

of the worldwide Journalist audience comes from United States.

Worldwide audience distribution share by country for Journalist
CountryShare
United States20.1%
Brazil5.6%
Italy5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Journalist audience in United States is strongest.

Fig. 05

Top regions by affinity

Journalist fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~100K1.49×
02California~3M1.26×
03Texas~2.5M1.24×
04Maryland~500K1.23×
05Georgia~900K1.20×
06New York~1.5M1.18×
07Nebraska~100K1.16×
08Florida~2M1.15×
09Virginia~600K1.15×
10Mississippi~200K1.13×
11Kansas~200K1.11×
12New Jersey~600K1.08×
13Arizona~500K1.07×
14Connecticut~200K1.07×
15North Carolina~700K1.06×
16Arkansas~200K1.06×
17Alabama~300K1.05×
18Oregon~300K1.05×
19New Mexico~100K1.05×
20Massachusetts~500K1.04×
21Missouri~400K1.04×
22Oklahoma~300K1.04×
23Nevada~200K1.04×
24Indiana~400K1.02×
25Louisiana~300K1.02×
26Kentucky~300K1.02×
27Illinois~800K1.01×
28Washington~500K1.00×
29Pennsylvania~800K0.99×
30Hawaii~100K0.98×
31Vermont~40K0.98×
32South Carolina~300K0.97×
33Michigan~600K0.95×
34Tennessee~400K0.94×
35West Virginia~100K0.94×
36Minnesota~300K0.93×
37South Dakota~50K0.92×
38Iowa~200K0.91×
39Rhode Island~70K0.91×
40Ohio~600K0.90×
41Colorado~300K0.90×
42Alaska~40K0.90×
43Maine~70K0.89×
44Delaware~60K0.89×
45Wisconsin~300K0.87×
46Idaho~100K0.87×
47North Dakota~40K0.86×
48Utah~200K0.84×
49New Hampshire~80K0.84×
50Montana~50K0.79×
Fig. 06

Affinity by region

Affinity by region — Journalist, United States
0.79×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Journalist audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Journalist audience
#·InterestCategoryAffinity×
01Google MapsInternet & Social Media4.50×
02Tom SelleckMovies & TV4.50×
03Chris Evans (actor)Movies & TV4.50×
04Burt ReynoldsMovies & TV4.50×
05Chuck NorrisMovies & TV3.84×
06PoliticoPolitics & Society3.63×
07Robert RedfordMovies & TV2.92×
08Bath and BodyworksShopping2.75×
09New York PostNews2.61×
10Drudge ReportSports2.52×
11CBS NewsMovies & TV2.01×
12NostalgiaHome & Garden1.98×
13GeneticsKids & Family1.95×
14RadioTechnology & Electronics1.75×
15TraditionPolitics & Society1.75×
16Fox News ChannelMovies & TV1.75×
17Real propertyHome & Garden1.71×
18Nonprofit organizationPolitics & Society1.57×
19RedditInternet & Social Media1.56×
20Viral videoInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Journalist audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Journalist audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.69×
SpiritualityBALANCE1.47×
IndividualismJOY1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Journalist audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Pet OwnershipJOY0.80×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Journalist have in United States?

Journalist has an estimated audience of 23,221,624 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Journalist fans?

52.7% of Journalist fans are female, 47.3% are male, with an average age of 43.1 years.

03

Which brands do Journalist fans like most?

Journalist fans show strongest brand affinity for Google Maps (4.5×), Chuck Norris (3.84×), and Bath and Bodyworks (2.75×) over the country average.

04

Where do Journalist fans live in United States?

Journalist fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Journalist fans also like?

Beyond Journalist itself, the audience over-indexes on Chuck Norris (3.84×), Bath and Bodyworks (2.75×), Robert Redford (2.92×), and Genetics (1.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Journalist audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Journalist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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