Rascasse Audience Intelligence

Broadcast journalism Audience in Germany

A data profile of the people who buy, follow and care about Broadcast journalism in Germany — modelled from more than twelve digital signal sources. Broadcast journalism has an estimated audience of 1,318,655 people in Germany.

#2626among Topic in Germany#514in Movies & TV

The average Broadcast journalism fan in Germany is 41.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Online newspaper, Hertz, with strongest over-indexing on Tagesschau (2.79× the country average).

Demographically, the Broadcast journalism audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.

The typical Broadcast journalism fan in Germany is balanced, around 41.6 years old, with strong Community Orientation tendencies and a notable affinity for Tagesschau.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Broadcast journalism profile in Germany.

Audience size
1.3M
in Germany
Gender
49.1%♀
50.9% male
Age
41.6
average years
Country rank
#5040
Topic in Germany
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Broadcast journalism fans

49.1% are female, 50.9% are male, average age 41.6.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Broadcast journalism audience in Germany
MetricValue
Female49.1%
Male50.9%
Average age41.6
Estimated audience size1,318,655
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Broadcast journalism audience in Germany
Age bracketShare%
16-1915%
20-2915%
30-3921%
40-4925%
50+24%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Broadcast journalism audience comes from Germany.

Worldwide audience distribution share by country for Broadcast journalism
CountryShare
United States25.7%
India10.6%
Philippines5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Broadcast journalism audience in Germany is strongest.

Fig. 05

Top regions by affinity

Broadcast journalism fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~60K1.18×
02Hamburg~30K1.16×
03Rheinland-Pfalz~70K1.08×
04Berlin~60K1.00×
05Niedersachsen~100K0.95×
06Hessen~100K0.95×
07Baden-Württemberg~200K0.92×
08Bayern~200K0.90×
09Nordrhein-Westfalen~300K0.88×
Fig. 06

Affinity by region

Affinity by region — Broadcast journalism, Germany
0.88×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Broadcast journalism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Broadcast journalism audience
#·InterestCategoryAffinity×
01Online quizInternet & Social Media13.11×
02HertzCars & Mobility11.84×
03Girl powerPolitics & Society9.96×
04Carbonated waterFood & Beverages9.12×
05Fox News ChannelMovies & TV9.12×
06Robert RedfordMovies & TV5.00×
07DuolingoBusiness & Career4.69×
08Crime fictionLiterature4.33×
09Online newspaperNews4.23×
10Tom CruiseMovies & TV4.23×
11ActivismPolitics & Society3.79×
12HugendubelShopping3.40×
13TagesschauMovies & TV2.79×
14Local newsNews2.75×
15Solar energyHome & Garden2.48×
16TattoosFashion & Accessoires2.26×
17TransfermarktSports2.25×
18PoliticsPolitics & Society2.04×
19Lieferando.deFood & Beverages1.92×
20Netto Marken-DiscountShopping1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Broadcast journalism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Broadcast journalism audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.08×
SpiritualityBALANCE1.96×
Risk AppetiteTHRILL1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Broadcast journalism audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.58×
DIY MentalityTHRILL0.68×
Luxury OrientationPREMIUM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Broadcast journalism have in Germany?

Broadcast journalism has an estimated audience of 1,318,655 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Broadcast journalism fans?

49.1% of Broadcast journalism fans are female, 50.9% are male, with an average age of 41.6 years.

03

Which brands do Broadcast journalism fans like most?

Broadcast journalism fans show strongest brand affinity for Tagesschau (2.79×), Online newspaper (4.23×), and Hertz (11.84×) over the country average.

04

Where do Broadcast journalism fans live in Germany?

Broadcast journalism fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Broadcast journalism fans also like?

Beyond Broadcast journalism itself, the audience over-indexes on Online newspaper (4.23×), Hertz (11.84×), Robert Redford (5×), and Hugendubel (3.4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Broadcast journalism audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Broadcast journalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →