A data profile of the people who buy, follow and care about Broadcast journalism in India — modelled from more than twelve digital signal sources. Broadcast journalism has an estimated audience of 4,323,157 people in India.
Broadcast journalism has an estimated audience of 4,323,157 people in India. 21.7% are female, 78.3% are male, average age 33.5. Top brand affinities: Videography, Real property, Local news, Stranger Things, Internet celebrity.
Top brand affinities include Videography, Real property, Local news, with strongest over-indexing on Videography (4.21× the country average).
Demographically, the Broadcast journalism audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Broadcast journalism fan in India is more male, around 33.5 years old, with strong Community Orientation tendencies and a notable affinity for Videography.
The key figures that characterise the Broadcast journalism profile in India.
21.7% are female, 78.3% are male, average age 33.5.
| Metric | Value |
|---|---|
| Female | 21.7% |
| Male | 78.3% |
| Average age | 33.5 |
| Estimated audience size | 4,323,157 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 30% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Broadcast journalism audience comes from India.
| Country | Share |
|---|---|
| United States | 25.7% |
| India | 10.6% |
| Philippines | 5.0% |
The strongest cross-interests of the Broadcast journalism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jim Carrey | Movies & TV | 6.18× | ||
| 02 | Peanuts | Literature | 6.18× | ||
| 03 | Edward Norton | Movies & TV | 6.18× | ||
| 04 | OK! | News | 6.18× | ||
| 05 | Alibaba.com | Shopping | 5.54× | ||
| 06 | Zootopia | Movies & TV | 5.35× | ||
| 07 | KPMG | Business & Career | 4.36× | ||
| 08 | Real property | Home & Garden | 4.32× | ||
| 09 | Videography | Internet & Social Media | 4.21× | ||
| 10 | Roman Reigns | Sports | 3.87× | ||
| 11 | Capgemini | Business & Career | 3.63× | ||
| 12 | Deloitte | Business & Career | 2.93× | ||
| 13 | Local news | News | 2.58× | ||
| 14 | Handball | Sports | 2.45× | ||
| 15 | Internet celebrity | Internet & Social Media | 2.30× | ||
| 16 | Stranger Things | Movies & TV | 2.26× | ||
| 17 | Activism | Politics & Society | 1.99× | ||
| 18 | OnePlus | Technology & Electronics | 1.97× | ||
| 19 | Online newspaper | News | 1.88× | ||
| 20 | Nonprofit organization | Politics & Society | 1.83× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.47× | |
| Convenience Orientation | PREMIUM | 1.46× | |
| Quality Awareness | PREMIUM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.70× | |
| Luxury Orientation | PREMIUM | 0.73× | |
| Design Affinity | PREMIUM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Broadcast journalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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