Rascasse Audience Intelligence

Broadcast journalism Audience in United States

A data profile of the people who buy, follow and care about Broadcast journalism in United States — modelled from more than twelve digital signal sources. Broadcast journalism has an estimated audience of 10,457,574 people in United States.

#2204among Topic in United States#246in Movies & TV

The average Broadcast journalism fan in United States is 42.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Web server, Radio, Berlin Wall, with strongest over-indexing on Web server (6.61× the country average).

Demographically, the Broadcast journalism audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Broadcast journalism fan in United States is balanced, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Web server.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Broadcast journalism profile in United States.

Audience size
10.5M
in United States
Gender
53.9%♀
46.1% male
Age
42.2
average years
Country rank
#3425
Topic in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Broadcast journalism fans

53.9% are female, 46.1% are male, average age 42.2.

Fig. 02

Gender split

53.9%
Female
46.1%
Male
Demographic split for Broadcast journalism audience in United States
MetricValue
Female53.9%
Male46.1%
Average age42.2
Estimated audience size10,457,574
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Broadcast journalism audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3919%
40-4923%
50+28%
Fig. 04

Worldwide distribution

25.7%

of the worldwide Broadcast journalism audience comes from United States.

Worldwide audience distribution share by country for Broadcast journalism
CountryShare
United States25.7%
India10.6%
Philippines5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Broadcast journalism audience in United States is strongest.

Fig. 05

Top regions by affinity

Broadcast journalism fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~100K1.32×
02South Carolina~200K1.23×
03Alaska~30K1.21×
04Washington, District of Columbia~40K1.19×
05Vermont~20K1.19×
06South Dakota~30K1.16×
07North Dakota~20K1.16×
08Montana~30K1.07×
09West Virginia~50K1.05×
10Rhode Island~40K1.05×
11Nebraska~50K1.04×
12Georgia~300K1.03×
13Delaware~30K1.03×
14Hawaii~50K1.02×
15Alabama~100K1.01×
16Maine~40K1.01×
17Louisiana~100K1.00×
18Arkansas~90K1.00×
19New Hampshire~40K1.00×
20Maryland~200K0.99×
21Pennsylvania~300K0.98×
22Missouri~200K0.98×
23Kansas~80K0.98×
24Idaho~50K0.98×
25Texas~900K0.97×
26Virginia~200K0.97×
27Oklahoma~100K0.96×
28New Mexico~50K0.96×
29New Jersey~300K0.94×
30Kentucky~100K0.93×
31Connecticut~100K0.92×
32Iowa~80K0.91×
33Utah~80K0.89×
34Florida~600K0.88×
35Oregon~100K0.88×
36Nevada~90K0.88×
37California~1M0.86×
38New York~500K0.86×
39North Carolina~300K0.86×
40Tennessee~200K0.85×
41Wisconsin~100K0.84×
42Arizona~200K0.83×
43Massachusetts~200K0.83×
44Indiana~200K0.83×
45Colorado~100K0.83×
46Minnesota~100K0.83×
47Illinois~300K0.82×
48Michigan~200K0.81×
49Washington~200K0.81×
50Ohio~300K0.78×
Fig. 06

Affinity by region

Affinity by region — Broadcast journalism, United States
0.78×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Broadcast journalism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Broadcast journalism audience
#·InterestCategoryAffinity×
01International educationBusiness & Career6.85×
02Web serverTechnology & Electronics6.61×
03Berlin WallTravel & Leisure5.94×
04Public administrationBusiness & Career3.60×
05RadioTechnology & Electronics3.19×
06FanaticsFashion & Accessoires2.83×
07Tabloid (newspaper format)Literature2.71×
08Broadway theatreTravel & Leisure2.56×
09Non-alcoholic beverageFood & Beverages2.50×
10Online newspaperNews2.19×
11Microwave ovenHome & Garden2.18×
12Public transportCars & Mobility2.17×
13Rail transportTravel & Leisure2.10×
14InnovationBusiness & Career1.79×
15Ace HardwareHome & Garden1.75×
16Real propertyHome & Garden1.72×
17Subscription business modelShopping1.63×
18Las VegasTravel & Leisure1.62×
19Pizza HutFood & Beverages1.50×
20Fox News ChannelMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Broadcast journalism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Broadcast journalism audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.76×
Community OrientationOPEN1.77×
IndividualismJOY1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Broadcast journalism audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
Luxury OrientationPREMIUM0.71×
Healthy LifestyleBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Broadcast journalism have in United States?

Broadcast journalism has an estimated audience of 10,457,574 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Broadcast journalism fans?

53.9% of Broadcast journalism fans are female, 46.1% are male, with an average age of 42.2 years.

03

Which brands do Broadcast journalism fans like most?

Broadcast journalism fans show strongest brand affinity for Web server (6.61×), Radio (3.19×), and Berlin Wall (5.94×) over the country average.

04

Where do Broadcast journalism fans live in United States?

Broadcast journalism fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Broadcast journalism fans also like?

Beyond Broadcast journalism itself, the audience over-indexes on Radio (3.19×), Berlin Wall (5.94×), Broadway theatre (2.56×), and International education (6.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Broadcast journalism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Broadcast journalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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