Broadcast journalism Audience in United States

Broadcast journalism has an estimated audience of 10,457,574 people in United States. 53.9% are female, 46.1% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: Finnair, AccuWeather, StubHub, PSV Eindhoven, DocuSign.

The average Broadcast journalism fan in United States is 42.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Broadcast journalism audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Broadcast journalism fans

Demographic split for Broadcast journalism audience in United States
MetricValue
Female53.9%
Male46.1%
Average age42.2
Estimated audience size10,457,574

Audience persona

The typical Broadcast journalism fan in United States is balanced, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Broadcast journalism in United States
RegionReachAffinity
California1,092,0380.95×
Texas715,9750.8×
Florida690,4120.98×
New York556,0060.95×
Georgia349,1081.08×
Pennsylvania332,7960.95×
Illinois261,1800.75×
New Jersey236,2770.89×
South Carolina233,8861.49×
North Carolina233,4440.74×
Virginia228,2630.9×
Maryland191,4261.06×
Michigan174,4770.64×
Ohio171,6900.53×
Mississippi167,1091.94×
Alabama150,8791.03×
Missouri145,8840.87×
Tennessee143,7390.69×
Louisiana139,5761.04×
Arizona136,4340.64×
Massachusetts131,5430.64×
Washington113,1220.54×
Oklahoma105,5890.91×
Indiana96,5600.51×
Colorado88,4160.54×
Connecticut87,5640.83×
Kentucky82,2670.63×
Kansas81,0890.98×
Arkansas76,4780.89×
Minnesota75,9470.51×
Oregon72,6400.61×
Wisconsin60,2100.38×
West Virginia58,5271.2×
Alaska50,0622.24×
Nevada46,8230.46×
Idaho46,3260.88×
Hawaii44,2540.98×
Iowa43,9890.51×
Montana43,6411.5×
South Dakota43,0751.78×
Washington, District of Columbia43,0141.37×
Utah42,6670.46×
North Dakota41,9411.95×
New Hampshire41,3351×
Wyoming40,5812.62×
Nebraska40,4760.77×
New Mexico40,2650.77×
Rhode Island39,9141.2×
Maine39,8901.06×
Vermont39,2572.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Broadcast journalism audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
PSV Eindhoven55.36×Sports
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.52×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Michelle Pfeiffer13.09×Movies & TV
Telegram14.54×Internet & Social Media
Liam Neeson11.19×Movies & TV
Choice Hotels18.11×Travel & Leisure
Aruba18.99×Travel & Leisure
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics
Jake Gyllenhaal11.04×Movies & TV
Fiverr14.62×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Broadcast journalism audience
TraitClusterScore
PatriotismCONSERVATISM2.52
Community OrientationOPEN1.8
SpiritualityBALANCE1.64
Family OrientationCONSERVATISM1.47
TraditionCONSERVATISM1.45
Need for SecurityCONSERVATISM1.45

Worldwide distribution

Worldwide audience distribution share by country for Broadcast journalism
CountryShare
United States25.7%
India10.6%
Philippines5.0%

See Broadcast journalism audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Broadcast journalism have in United States?

Broadcast journalism has an estimated audience of 10,457,574 people in United States, concentrated in California and Texas.

What is the gender split and age of Broadcast journalism fans?

53.9% of Broadcast journalism fans are female, 46.1% are male, with an average age of 42.2 years.

Which brands do Broadcast journalism fans like most?

Broadcast journalism fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Broadcast journalism fans live in United States?

Broadcast journalism fans in United States are most concentrated in California (reach 1,092,038), Texas (reach 715,975), and Florida (reach 690,412). These three regions account for the largest share of the active audience.

What other brands do Broadcast journalism fans also like?

Beyond Broadcast journalism itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), PSV Eindhoven (55.36×), and DocuSign (15.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Broadcast journalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.