Politician Audience in Germany
Politician has an estimated audience of 1,224,393 people in Germany. 38.8% are female, 61.2% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Western Union, Love Actually, Markus Lanz, Kitchen garden.
The average Politician fan in Germany is 41.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Western Union, Love Actually, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Politician audience skews more male with an average age of 41.1, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Politician fans
| Metric | Value |
|---|---|
| Female | 38.8% |
| Male | 61.2% |
| Average age | 41.1 |
| Estimated audience size | 1,224,393 |
Audience persona
The typical Politician fan in Germany is more male, around 41.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 243,380 | 0.91× |
| Bayern | 163,437 | 0.83× |
| Baden-Württemberg | 130,759 | 0.78× |
| Niedersachsen | 125,373 | 1.05× |
| Sachsen | 87,250 | 1.45× |
| Hessen | 70,966 | 0.76× |
| Brandenburg | 52,865 | 1.39× |
| Thüringen | 50,613 | 1.62× |
| Rheinland-Pfalz | 50,181 | 0.82× |
| Berlin | 49,227 | 0.9× |
| Sachsen-Anhalt | 42,372 | 1.34× |
| Schleswig-Holstein | 38,594 | 0.88× |
| Mecklenburg-Vorpommern | 27,225 | 1.16× |
| Hamburg | 21,069 | 0.76× |
| Saarland | 9,865 | 0.66× |
| Bremen | 7,156 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Western Union | 9.39× | Business & Career |
| Love Actually | 13.88× | Movies & TV |
| Markus Lanz | 6.8× | Movies & TV |
| Kitchen garden | 22.14× | Home & Garden |
| Small Business Administration | 14.4× | Business & Career |
| Real property | 5.61× | Home & Garden |
| Croatia national football team | 12.26× | Sports |
| Open water swimming | 15.83× | Sports |
| Lieferando.de | 2.33× | Food & Beverages |
| Home Alone | 13.99× | Movies & TV |
| Pets | 1.69× | Pets & Animals |
| Politics | 2.27× | Politics & Society |
| Telegram | 3.62× | Internet & Social Media |
| Diplomacy | 17.35× | Politics & Society |
| Grammarly | 20× | Business & Career |
| Vacations | 2.37× | Travel & Leisure |
| Family | 1.65× | Kids & Family |
| Fundraising | 3.79× | Business & Career |
| Automobiles | 1.65× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.61 |
| Patriotism | CONSERVATISM | 1.59 |
| Indulgence | JOY | 1.45 |
| Spirituality | BALANCE | 1.39 |
| Tradition | CONSERVATISM | 1.34 |
| Community Orientation | OPEN | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.9% |
| Brazil | 5.6% |
| India | 5.6% |
See Politician audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Politician have in Germany?
Politician has an estimated audience of 1,224,393 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Politician fans?
38.8% of Politician fans are female, 61.2% are male, with an average age of 41.1 years.
Which brands do Politician fans like most?
Politician fans show strongest brand affinity for Jotex (78.71×), Western Union (9.39×), and Love Actually (13.88×) over the country average.
Where do Politician fans live in Germany?
Politician fans in Germany are most concentrated in Nordrhein-Westfalen (reach 243,380), Bayern (reach 163,437), and Baden-Württemberg (reach 130,759). These three regions account for the largest share of the active audience.
What other brands do Politician fans also like?
Beyond Politician itself, the audience over-indexes on Western Union (9.39×), Love Actually (13.88×), Markus Lanz (6.8×), and Kitchen garden (22.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Politician. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.