Rascasse Audience Intelligence

Politician Audience in Germany

A data profile of the people who buy, follow and care about Politician in Germany — modelled from more than twelve digital signal sources. Politician has an estimated audience of 1,224,393 people in Germany.

The average Politician fan in Germany is 41.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Love Actually, Junge Freiheit, Telegram, with strongest over-indexing on Love Actually (20× the country average).

Demographically, the Politician audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Politician fan in Germany is more male, around 41.1 years old, with strong Community Orientation tendencies and a notable affinity for Love Actually.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Politician profile in Germany.

Audience size
1.2M
in Germany
Gender
38.8%
61.2% male
Age
41.1
average years
Country rank
#5402
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Politician fans

38.8% are female, 61.2% are male, average age 41.1.

Fig. 02

Gender split

38.8%
Female
61.2%
Male
Demographic split for Politician audience in Germany
MetricValue
Female38.8%
Male61.2%
Average age41.1
Estimated audience size1,224,393
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Politician audience in Germany
Age bracketShare%
16-1918%
20-2915%
30-3920%
40-4925%
50+23%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Politician audience comes from Germany.

Worldwide audience distribution share by country for Politician
CountryShare
United States17.9%
Brazil5.6%
India5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Politician audience in Germany is strongest.

Fig. 05

Top regions by affinity

Politician fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~50K1.55×
02Sachsen~90K1.42×
03Brandenburg~50K1.37×
04Sachsen-Anhalt~40K1.32×
05Mecklenburg-Vorpommern~30K1.16×
06Niedersachsen~100K1.07×
07Nordrhein-Westfalen~200K0.91×
08Schleswig-Holstein~40K0.90×
09Berlin~50K0.88×
10Rheinland-Pfalz~50K0.84×
11Bayern~200K0.83×
12Baden-Württemberg~100K0.79×
13Hessen~70K0.77×
14Hamburg~20K0.76×
15Bremen~8K0.75×
16Saarland~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Politician, Germany
0.74×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Politician audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Politician audience
#·InterestCategoryAffinity×
01Kitchen gardenHome & Garden21.19×
02Love ActuallyMovies & TV20.00×
03Wales national football teamSports20.00×
04Earth DayPolitics & Society19.17×
05Attorney at lawPolitics & Society17.54×
06Girl powerPolitics & Society16.91×
07Same-sex marriageKids & Family16.37×
08International Olympic CommitteeSports15.32×
09Home AloneMovies & TV15.13×
10Small Business AdministrationBusiness & Career13.54×
11New Year's EveHome & Garden12.35×
12Junge FreiheitNews9.82×
13FundraisingBusiness & Career8.21×
14TelegramInternet & Social Media7.71×
15Markus LanzMovies & TV5.56×
16Efficient energy useTechnology & Electronics3.55×
17KitchenHome & Garden3.18×
18TagesschauMovies & TV3.17×
19VacationsTravel & Leisure3.15×
20FamilyKids & Family2.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Politician audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Politician audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.37×
SpiritualityBALANCE1.93×
PatriotismCONSERVATISM1.89×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Politician audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.72×
CreativityOPEN0.76×
DIY MentalityTHRILL0.76×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Politician have in Germany?

Politician has an estimated audience of 1,224,393 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Politician fans?

38.8% of Politician fans are female, 61.2% are male, with an average age of 41.1 years.

03

Which brands do Politician fans like most?

Politician fans show strongest brand affinity for Love Actually (20×), Junge Freiheit (9.82×), and Telegram (7.71×) over the country average.

04

Where do Politician fans live in Germany?

Politician fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Politician fans also like?

Beyond Politician itself, the audience over-indexes on Junge Freiheit (9.82×), Telegram (7.71×), Earth Day (19.17×), and Fundraising (8.21×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Politician. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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