Politician Audience in United States

Politician has an estimated audience of 9,723,269 people in United States. 44.6% are female, 55.4% are male, average age 44.4. Top regions: California, Texas, Florida. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, OpenTable.

The average Politician fan in United States is 44.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Politician audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Politician fans

Demographic split for Politician audience in United States
MetricValue
Female44.6%
Male55.4%
Average age44.4
Estimated audience size9,723,269

Audience persona

The typical Politician fan in United States is more male, around 44.4 years old, with strong Patriotism tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Politician in United States
RegionReachAffinity
California1,122,7131.05×
Texas864,3761.03×
Florida727,2901.1×
New York555,3691.02×
Pennsylvania340,4231.04×
Georgia338,6041.13×
North Carolina332,8631.14×
Illinois330,3261.02×
Ohio301,5231.01×
Michigan280,6931.1×
Virginia243,6831.03×
New Jersey233,9090.95×
Arizona225,6691.14×
Washington222,6201.14×
Tennessee201,9481.04×
Indiana192,1881.08×
Maryland181,8441.09×
Missouri173,8551.11×
Massachusetts162,9780.85×
Alabama154,6871.14×
South Carolina148,1191.01×
Wisconsin144,2790.99×
Minnesota142,4621.02×
Louisiana130,4821.04×
Colorado127,2540.83×
Kentucky124,2951.02×
Oklahoma120,2831.11×
Oregon116,7511.05×
Nevada98,1441.04×
Connecticut87,1660.89×
Mississippi86,7601.08×
Arkansas80,3561×
Utah78,0670.9×
Kansas77,7691.01×
Iowa74,4980.93×
West Virginia51,0511.13×
Idaho48,1990.99×
Nebraska46,4160.95×
New Mexico44,6440.92×
Hawaii37,3050.89×
Maine34,8381×
New Hampshire31,0770.81×
Washington, District of Columbia30,1841.03×
Montana24,8570.92×
Rhode Island24,8560.8×
Delaware24,4310.91×
South Dakota19,9550.89×
Alaska18,6290.9×
North Dakota17,5180.88×
Vermont14,6090.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Politician audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.66×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.6×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics
Jake Gyllenhaal11.04×Movies & TV
Forrest Gump14.23×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Politician audience
TraitClusterScore
PatriotismCONSERVATISM2.03
SustainabilityBALANCE1.54
IndividualismJOY1.53
Need for SecurityCONSERVATISM1.51
TraditionCONSERVATISM1.36
SpiritualityBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Politician
CountryShare
United States17.9%
Brazil5.6%
India5.6%

See Politician audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Politician have in United States?

Politician has an estimated audience of 9,723,269 people in United States, concentrated in California and Texas.

What is the gender split and age of Politician fans?

44.6% of Politician fans are female, 55.4% are male, with an average age of 44.4 years.

Which brands do Politician fans like most?

Politician fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Politician fans live in United States?

Politician fans in United States are most concentrated in California (reach 1,122,713), Texas (reach 864,376), and Florida (reach 727,290). These three regions account for the largest share of the active audience.

What other brands do Politician fans also like?

Beyond Politician itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), DocuSign (15.07×), and OpenTable (15.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Politician. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.