Feminism Audience in Germany
Feminism has an estimated audience of 1,842,829 people in Germany. 64.5% are female, 35.5% are male, average age 32.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: TikTok, Harry Potter, Consumer electronics, Spiegel Online, Death in Paradise (TV series).
The average Feminism fan in Germany is 32.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include TikTok, Harry Potter, Consumer electronics, with strongest over-indexing on TikTok (2.3× the country average). Demographically, the Feminism audience skews more female with an average age of 32.1, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Feminism fans
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 32.1 |
| Estimated audience size | 1,842,829 |
Audience persona
The typical Feminism fan in Germany is more female, around 32.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for TikTok.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 392,618 | 0.97× |
| Bayern | 285,347 | 0.96× |
| Baden-Württemberg | 239,593 | 0.95× |
| Niedersachsen | 198,760 | 1.11× |
| Hessen | 156,393 | 1.11× |
| Rheinland-Pfalz | 95,766 | 1.04× |
| Sachsen | 92,169 | 1.02× |
| Berlin | 92,053 | 1.12× |
| Schleswig-Holstein | 58,547 | 0.88× |
| Brandenburg | 57,920 | 1.01× |
| Thüringen | 48,857 | 1.04× |
| Sachsen-Anhalt | 47,892 | 1× |
| Hamburg | 40,494 | 0.97× |
| Mecklenburg-Vorpommern | 33,561 | 0.95× |
| Saarland | 19,244 | 0.85× |
| Bremen | 15,658 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TikTok | 2.3× | Internet & Social Media |
| Harry Potter | 1.82× | Movies & TV |
| Consumer electronics | 1.5× | Technology & Electronics |
| Spiegel Online | 1.74× | News |
| Death in Paradise (TV series) | 6.29× | Movies & TV |
| Self-love | 2.15× | Health |
| Self-awareness | 2.15× | Health |
| Shelter Dogs | 3.41× | Pets & Animals |
| Infant clothing | 2.71× | Kids & Family |
| Superman | 2.01× | Movies & TV |
| Social movement | 3.25× | Politics & Society |
| Vegetarian cuisine | 2× | Food & Beverages |
| Open eBook | 6.98× | Technology & Electronics |
| Flaconi | 3.79× | Shopping |
| Breuninger | 1.98× | Fashion & Accessoires |
| Rossmann | 1.59× | Shopping |
| Toddler | 1.93× | Kids & Family |
| Illustration | 2.29× | Arts & Culture |
| Bookselling | 2.43× | Literature |
| Stranger Things | 1.87× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 5.08 |
| Sustainability | BALANCE | 1.88 |
| Mindfulness | BALANCE | 1.54 |
| Pet Ownership | JOY | 1.48 |
| DIY Mentality | THRILL | 1.35 |
| Early Adopter Mentality | POWER | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.8% |
| Brazil | 5.8% |
| United Kingdom | 5.5% |
See Feminism audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Feminism have in Germany?
Feminism has an estimated audience of 1,842,829 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Feminism fans?
64.5% of Feminism fans are female, 35.5% are male, with an average age of 32.1 years.
Which brands do Feminism fans like most?
Feminism fans show strongest brand affinity for TikTok (2.3×), Harry Potter (1.82×), and Consumer electronics (1.5×) over the country average.
Where do Feminism fans live in Germany?
Feminism fans in Germany are most concentrated in Nordrhein-Westfalen (reach 392,618), Bayern (reach 285,347), and Baden-Württemberg (reach 239,593). These three regions account for the largest share of the active audience.
What other brands do Feminism fans also like?
Beyond Feminism itself, the audience over-indexes on Harry Potter (1.82×), Consumer electronics (1.5×), Spiegel Online (1.74×), and Death in Paradise (TV series) (6.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Feminism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.