Rascasse Audience Intelligence

Feminism Audience in Germany

Name: Feminism — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Feminism in Germany — modelled from more than twelve digital signal sources. Feminism has an estimated audience of 1,842,829 people in Germany.

#2074among Topic in Germany #134in Politics & Society

The average Feminism fan in Germany is 32.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include TikTok, Harry Potter, Müller (company), with strongest over-indexing on TikTok (2.3× the country average).

Demographically, the Feminism audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Sustainability, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Feminism fan in Germany is more female, around 32.1 years old, with strong Sustainability tendencies and a notable affinity for TikTok.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Feminism profile in Germany.

Audience size

1.8M

in Germany

Gender

64.5%♀

35.5% male

Age

32.1

average years

Country rank

#3651

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Feminism fans

64.5% are female, 35.5% are male, average age 32.1.

Fig. 02

Gender split

64.5%

Female

35.5%

Male

Demographic split for Feminism audience in Germany
Metric	Value
Female	64.5%
Male	35.5%
Average age	32.1
Estimated audience size	1,842,829

Fig. 03

Age distribution

Age distribution of the Feminism audience in Germany
Age bracket	Share	%
16-19		39%
20-29		22%
30-39		16%
40-49		14%
50+		9%

Fig. 04

Worldwide distribution

3.2%

of the worldwide Feminism audience comes from Germany.

Worldwide audience distribution share by country for Feminism
Country	Share
United States	31.8%
Brazil	5.8%
United Kingdom	5.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Feminism audience in Germany is strongest.

Fig. 05

Top regions by affinity

Feminism fans by region: top regions in Germany
#	Region	Reach	×
01	Niedersachsen	~200K	1.11×
02	Hessen	~200K	1.08×
03	Thüringen	~50K	1.08×
04	Berlin	~90K	1.07×
05	Rheinland-Pfalz	~100K	1.03×
06	Sachsen	~90K	1.03×
07	Sachsen-Anhalt	~50K	1.02×
08	Brandenburg	~60K	1.00×
09	Mecklenburg-Vorpommern	~40K	1.00×
10	Bremen	~20K	1.00×
11	Hamburg	~40K	0.98×
12	Baden-Württemberg	~200K	0.95×
13	Nordrhein-Westfalen	~400K	0.94×
14	Bayern	~300K	0.94×
15	Schleswig-Holstein	~60K	0.90×
16	Saarland	~20K	0.90×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Feminism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Feminism audience
#	Interest	Category	×
01	Open eBook	Technology & Electronics	6.98×
02	Death in Paradise (TV series)	Movies & TV	6.29×
03	Flaconi	Shopping	3.79×
04	Shelter Dogs	Pets & Animals	3.41×
05	Social movement	Politics & Society	3.25×
06	Bridgerton	Movies & TV	2.83×
07	Infant clothing	Kids & Family	2.71×
08	TikTok	Internet & Social Media	2.30×
09	Illustration	Arts & Culture	2.29×
10	Müller (company)	Food & Beverages	2.17×
11	Self-love	Health	2.15×
12	Self-awareness	Health	2.15×
13	Superman	Movies & TV	2.01×
14	Vegetarian cuisine	Food & Beverages	2.00×
15	Breuninger	Fashion & Accessoires	1.98×
16	Toddler	Kids & Family	1.93×
17	Stranger Things	Movies & TV	1.87×
18	Harry Potter	Movies & TV	1.82×
19	Rossmann	Shopping	1.59×
20	Consumer electronics	Technology & Electronics	1.50×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Feminism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Feminism audience · What stands out
Trait	Cluster	Score
Sustainability	BALANCE	1.67×
Community Orientation	OPEN	1.66×
Mindfulness	BALANCE	1.58×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Feminism audience · Rather not
Trait	Cluster	Score
Patriotism	CONSERVATISM	0.82×
Need for Security	CONSERVATISM	0.86×
Family Orientation	CONSERVATISM	0.87×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Feminism have in Germany?

Feminism has an estimated audience of 1,842,829 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Feminism fans?

64.5% of Feminism fans are female, 35.5% are male, with an average age of 32.1 years.

Which brands do Feminism fans like most?

Feminism fans show strongest brand affinity for TikTok (2.3×), Harry Potter (1.82×), and Müller (company) (2.17×) over the country average.

Where do Feminism fans live in Germany?

Feminism fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do Feminism fans also like?

Beyond Feminism itself, the audience over-indexes on Harry Potter (1.82×), Müller (company) (2.17×), Consumer electronics (1.5×), and Death in Paradise (TV series) (6.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Feminism audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Feminism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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