Rascasse Audience Intelligence

University of Montana Audience in United States

A data profile of the people who buy, follow and care about University of Montana in United States — modelled from more than twelve digital signal sources. University of Montana has an estimated audience of 315,348 people in United States.

#434among University in United States#5526among POI in United States#2897in Business & Career

The average University of Montana fan in United States is 40.4 years old, balanced, and lives primarily in Montana.

The audience is concentrated in Montana, California, Washington.

Top brand affinities include Lavazza, Sustainable energy, Northwestern University, with strongest over-indexing on Lavazza (68.63× the country average).

Demographically, the University of Montana audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Sustainability, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Montana fan in United States is balanced, around 40.4 years old, with strong Sustainability tendencies and a notable affinity for Lavazza.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Montana profile in United States.

Audience size
315K
in United States
Gender
48.0%♀
52.0% male
Age
40.4
average years
Country rank
#47107
POI in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Montana fans

48.0% are female, 52.0% are male, average age 40.4.

Fig. 02

Gender split

48.0%
Female
52.0%
Male
Demographic split for University of Montana audience in United States
MetricValue
Female48.0%
Male52.0%
Average age40.4
Estimated audience size315,348
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the University of Montana audience in United States
Age bracketShare%
16-1926%
20-2912%
30-3914%
40-4920%
50+29%
Fig. 04

Worldwide distribution

86.3%

of the worldwide University of Montana audience comes from United States.

Worldwide audience distribution share by country for University of Montana
CountryShare
United States86.3%
Canada2.7%
United Kingdom2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Montana audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Montana fans by region: top regions in United States
#RegionReachAffinity×
01Montana~30K35.03×
02Idaho~2K1.29×
03Wyoming<1K1.25×
04Alaska<1K1.00×
05North Dakota<1K0.97×
06Washington~6K0.93×
07South Dakota<1K0.82×
08Colorado~4K0.74×
09Oregon~2K0.68×
10Utah~1K0.50×
11Delaware<1K0.44×
12Minnesota~2K0.42×
13West Virginia<1K0.42×
14New Hampshire<1K0.41×
15Maine<1K0.41×
16Rhode Island<1K0.41×
17Hawaii<1K0.40×
18New Mexico<1K0.38×
19Nebraska<1K0.37×
20Washington, District of Columbia<1K0.37×
21Mississippi<1K0.35×
22Iowa<1K0.33×
23Nevada<1K0.31×
24Arkansas<1K0.31×
25Kansas<1K0.31×
26Connecticut<1K0.29×
27Arizona~2K0.28×
28Wisconsin~1K0.28×
29Oklahoma<1K0.27×
30Louisiana~1K0.26×
31Kentucky~1K0.25×
32Massachusetts~1K0.24×
33Alabama~1K0.24×
34Missouri~1K0.23×
35South Carolina~1K0.23×
36California~8K0.22×
37Tennessee~1K0.22×
38Maryland~1K0.22×
39Virginia~2K0.21×
40Indiana~1K0.21×
41Illinois~2K0.20×
42Michigan~2K0.19×
43Pennsylvania~2K0.18×
44North Carolina~2K0.18×
45Georgia~2K0.18×
46New Jersey~1K0.18×
47Ohio~2K0.17×
48Texas~4K0.16×
49New York~3K0.15×
50Florida~3K0.13×
Fig. 06

Affinity by region

Affinity by region — University of Montana, United States
0.13×1.00×35.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Montana audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Montana audience
#·InterestCategoryAffinity×
01LavazzaFood & Beverages68.63×
02University of IdahoBusiness & Career66.54×
03University of Hawaii at ManoaBusiness & Career39.54×
04TrabzonsporSports34.00×
05Yale UniversityBusiness & Career25.83×
06Brown UniversityBusiness & Career25.02×
07Colgate UniversityBusiness & Career23.47×
08University of ChicagoBusiness & Career21.08×
09Northwestern UniversityBusiness & Career18.76×
10University of WashingtonBusiness & Career17.47×
11University of Wisconsin–MadisonBusiness & Career14.73×
12Purdue UniversityBusiness & Career14.52×
13Johns Hopkins UniversityBusiness & Career14.16×
14University of California, BerkeleyBusiness & Career13.04×
15Hilton Hotels & ResortsTravel & Leisure11.89×
16University of California, Los AngelesBusiness & Career9.73×
17Sustainable energyHome & Garden9.55×
18Renewable energyBusiness & Career6.51×
19Weather forecastingHome & Garden5.33×
20FedExBusiness & Career3.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Montana audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Montana audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.74×
IndividualismJOY1.74×
PatriotismCONSERVATISM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Montana audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.80×
Design AffinityPREMIUM0.83×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Montana have in United States?

University of Montana has an estimated audience of 315,348 people in United States, concentrated in Montana and California.

02

What is the gender split and age of University of Montana fans?

48.0% of University of Montana fans are female, 52.0% are male, with an average age of 40.4 years.

03

Which brands do University of Montana fans like most?

University of Montana fans show strongest brand affinity for Lavazza (68.63×), Sustainable energy (9.55×), and Northwestern University (18.76×) over the country average.

04

Where do University of Montana fans live in United States?

University of Montana fans in United States are most concentrated in Montana (reach ~30K), California (reach ~8K), and Washington (reach ~6K). These three regions account for the largest share of the active audience.

05

What other brands do University of Montana fans also like?

Beyond University of Montana itself, the audience over-indexes on Sustainable energy (9.55×), Northwestern University (18.76×), Yale University (25.83×), and University of Idaho (66.54×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for University of Montana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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