University of Montana Audience in United States

University of Montana has an estimated audience of 315,348 people in United States. 48.0% are female, 52.0% are male, average age 40.4. Top regions: Montana, California, Washington. Top brand affinities: Google News, Indeed.com, Google Maps, Autism Awareness, Capital One.

The average University of Montana fan in United States is 40.4 years old, balanced, and lives primarily in Montana. The audience is concentrated in Montana, California, Washington. Top brand affinities include Google News, Indeed.com, Google Maps, with strongest over-indexing on Google News (14.94× the country average). Demographically, the University of Montana audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Montana fans

Demographic split for University of Montana audience in United States
MetricValue
Female48.0%
Male52.0%
Average age40.4
Estimated audience size315,348

Audience persona

The typical University of Montana fan in United States is balanced, around 40.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Google News.

Top regions in United States

Top regions ranked by reach for University of Montana in United States
RegionReachAffinity
Montana30,00534.3×
California8,6510.25×
Washington6,3161×
Texas4,2530.16×
Colorado3,9220.79×
New York2,7910.16×
Florida2,3580.11×
Oregon2,3520.65×
Illinois2,1750.21×
Idaho2,0091.27×
Minnesota1,9230.43×
Pennsylvania1,8780.18×
Arizona1,6290.25×
North Carolina1,5640.16×
Utah1,4880.53×
Massachusetts1,4860.24×
Virginia1,4730.19×
Georgia1,4630.15×
Ohio1,3920.14×
Michigan1,3350.16×
New Jersey1,2990.16×
Wisconsin1,2640.27×
Tennessee1,1660.18×
Maryland9680.18×
Missouri9440.19×
Indiana8640.15×
Nevada8340.27×
Connecticut8190.26×
South Carolina7470.16×
Iowa7230.28×
Alaska6680.99×
Alabama6180.14×
Wyoming5891.26×
North Dakota5740.89×
South Dakota5630.77×
Kentucky5480.14×
Kansas5260.21×
Oklahoma4810.14×
Louisiana4750.12×
New Mexico4720.3×
Nebraska4280.27×
Hawaii4250.31×
Arkansas4020.15×
New Hampshire3590.29×
Maine3550.31×
Mississippi3010.12×
Washington, District of Columbia2750.29×
Vermont2440.44×
Rhode Island1870.19×
West Virginia1750.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Montana audience
BrandAffinityCategory
Google News14.94×News
Indeed.com10.27×Business & Career
Google Maps9.11×Internet & Social Media
Autism Awareness19.03×Health
Capital One7.68×Business & Career
Diabetes mellitus awareness12.48×Health
Trabzonspor95.12×Sports
Lavazza48.71×Food & Beverages
Enterprise Rent-A-Car10.12×Cars & Mobility
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Jollibee14.21×Food & Beverages
Aaron Rodgers7.8×Sports
DuckDuckGo11.03×Internet & Social Media
Stanford University21.14×Business & Career
Twin Peaks10.01×Movies & TV
Google Earth11.55×Internet & Social Media
Yale University25.3×Business & Career
CarGurus6.7×Cars & Mobility
Apple Store8.77×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Montana audience
TraitClusterScore
Luxury OrientationPREMIUM1.94
Risk AppetiteTHRILL1.61
SustainabilityBALANCE1.53
Community OrientationOPEN1.5
TravellingTHRILL1.4
Sports ActivityPOWER1.38

Worldwide distribution

Worldwide audience distribution share by country for University of Montana
CountryShare
United States87.0%
Canada2.7%
United Kingdom2.1%

See University of Montana audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of Montana have in United States?

University of Montana has an estimated audience of 315,348 people in United States, concentrated in Montana and California.

What is the gender split and age of University of Montana fans?

48.0% of University of Montana fans are female, 52.0% are male, with an average age of 40.4 years.

Which brands do University of Montana fans like most?

University of Montana fans show strongest brand affinity for Google News (14.94×), Indeed.com (10.27×), and Google Maps (9.11×) over the country average.

Where do University of Montana fans live in United States?

University of Montana fans in United States are most concentrated in Montana (reach 30,005), California (reach 8,651), and Washington (reach 6,316). These three regions account for the largest share of the active audience.

What other brands do University of Montana fans also like?

Beyond University of Montana itself, the audience over-indexes on Indeed.com (10.27×), Google Maps (9.11×), Autism Awareness (19.03×), and Capital One (7.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Montana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.