George Washington University Audience in United States

George Washington University logo

George Washington University has an estimated audience of 1,568,377 people in United States. 64.7% are female, 35.3% are male, average age 39.4. Top regions: Virginia, California, Maryland. Top brand affinities: Vocal harmony, Historic site, Goop, Grinch, AllJobs.

The average George Washington University fan in United States is 39.4 years old, more female, and lives primarily in Virginia. The audience is concentrated in Virginia, California, Maryland. Top brand affinities include Vocal harmony, Historic site, Goop, with strongest over-indexing on Vocal harmony (8.05× the country average). Demographically, the George Washington University audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of George Washington University fans

Demographic split for George Washington University audience in United States
MetricValue
Female64.7%
Male35.3%
Average age39.4
Estimated audience size1,568,377

Audience persona

The typical George Washington University fan in United States is more female, around 39.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for George Washington University in United States
RegionReachAffinity
Virginia144,3143.78×
California113,0780.66×
Maryland112,8964.19×
New York108,7501.24×
Texas66,7620.5×
Florida65,9330.62×
New Jersey65,2281.64×
Pennsylvania63,8231.21×
Washington, District of Columbia59,73812.67×
Massachusetts51,5351.67×
North Carolina40,2100.85×
Illinois36,7030.7×
Georgia34,5960.72×
Ohio25,1980.52×
Connecticut24,4881.56×
Washington22,8460.73×
Michigan19,1720.47×
Tennessee15,9730.51×
South Carolina14,0630.6×
Colorado13,5000.55×
Indiana12,3610.43×
Arizona12,3570.39×
Missouri12,1970.48×
Minnesota12,0860.54×
Wisconsin9,9800.42×
Oregon9,6860.54×
Alabama8,4780.39×
Kentucky8,1270.41×
Louisiana8,0200.4×
Nevada5,8820.39×
Oklahoma5,8110.33×
Rhode Island5,7411.15×
New Hampshire5,5550.9×
Kansas5,3820.44×
Utah5,3510.38×
Delaware5,2831.22×
Iowa5,1560.4×
West Virginia5,0280.69×
Maine4,4660.79×
Hawaii4,4630.66×
Arkansas4,4030.34×
Mississippi3,9110.3×
Nebraska3,1140.4×
Idaho3,0980.39×
Vermont2,8731.04×
New Mexico2,7690.35×
Montana1,5190.35×
Alaska1,0710.32×
South Dakota9300.26×
North Dakota8970.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for George Washington University audience
BrandAffinityCategory
Vocal harmony8.05×Music & Radio
Historic site6.31×Arts & Culture
Goop7.92×Internet & Social Media
Grinch5.5×Movies & TV
AllJobs25.28×Business & Career
Governor of Michigan9.59×Politics & Society
Sussex County, New Jersey11.99×Travel & Leisure
Keegan Bradley9.1×Sports
Fairy godmother9.07×Literature
JC Whitney19.13×Shopping
headspace10.3×Health
Mothercare3.45×Kids & Family
Cherish (group)9.95×Music & Radio
Mathcore7.09×Music & Radio
Wok5.64×Food & Beverages
Hang Seng Index11.32×Business & Career
Harlow9.98×Travel & Leisure
Guillermo Francella30.71×Movies & TV
Jesse Plemons2.81×Movies & TV
TV Fanatic8.66×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by George Washington University audience
TraitClusterScore
Luxury OrientationPREMIUM3.48
SustainabilityBALANCE2.41
Risk AppetiteTHRILL1.79
MindfulnessBALANCE1.37
Sports ActivityPOWER1.32
ExtroversionTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for George Washington University
CountryShare
United States61.2%
India3.7%
United Kingdom3.2%

See George Washington University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does George Washington University have in United States?

George Washington University has an estimated audience of 1,568,377 people in United States, concentrated in Virginia and California.

What is the gender split and age of George Washington University fans?

64.7% of George Washington University fans are female, 35.3% are male, with an average age of 39.4 years.

Which brands do George Washington University fans like most?

George Washington University fans show strongest brand affinity for Vocal harmony (8.05×), Historic site (6.31×), and Goop (7.92×) over the country average.

Where do George Washington University fans live in United States?

George Washington University fans in United States are most concentrated in Virginia (reach 144,314), California (reach 113,078), and Maryland (reach 112,896). These three regions account for the largest share of the active audience.

What other brands do George Washington University fans also like?

Beyond George Washington University itself, the audience over-indexes on Historic site (6.31×), Goop (7.92×), Grinch (5.5×), and AllJobs (25.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for George Washington University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.