Middlebury College Audience in United States
Middlebury College has an estimated audience of 323,554 people in United States. 34.5% are female, 65.5% are male, average age 45.2. Top brand affinities: IHEC carthage, Linse Kessler, Anna Lewandowska, Elsword, MacKeeper.
Top brand affinities include IHEC carthage, Linse Kessler, Anna Lewandowska, with strongest over-indexing on IHEC carthage (41.88× the country average). Demographically, the Middlebury College audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Indulgence, Career Orientation.
Category: Business & Career · Type: POI · Subtype: University
Demographics of Middlebury College fans
| Metric | Value |
|---|---|
| Female | 34.5% |
| Male | 65.5% |
| Average age | 45.2 |
| Estimated audience size | 323,554 |
Audience persona
The typical Middlebury College fan in United States is more male, around 45.2 years old, with strong Indulgence tendencies and a notable affinity for IHEC carthage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| IHEC carthage | 41.88× | |
| Linse Kessler | 32.51× | Movies & TV |
| Anna Lewandowska | 21.96× | Sports |
| Elsword | 18.55× | Games |
| MacKeeper | 16.8× | Technology & Electronics |
| The Ice Queen | 15.78× | Literature |
| Val-d'Isère | 14.81× | Travel & Leisure |
| Paul Casey | 13.98× | Sports |
| Erdek | 12.84× | Travel & Leisure |
| Throne of Glass | 12.21× | Literature |
| Quimperlé | 11.28× | Travel & Leisure |
| The Kessler | 10.77× | Arts & Culture |
| DEFCON (video game) | 10.58× | Games |
| Shappi Khorsandi | 10.33× | Movies & TV |
| Keegan Bradley | 9.97× | Sports |
| Kayah (singer) | 8.12× | Music & Radio |
| Province of Oristano | 8.12× | Travel & Leisure |
| Kevin Seconds | 7.89× | Music & Radio |
| EntirelyPets | 6.76× | Shopping |
| Woman's Era | 6.68× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.6 |
| Career Orientation | POWER | 1.51 |
| Community Orientation | OPEN | 1.43 |
| Sustainability | BALANCE | 1.39 |
| LGBTQ+ Identity | OPEN | 1.23 |
| Need for Security | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 96.2% |
| Germany | 2.3% |
| Italy | 1.5% |
See Middlebury College audiences in other countries
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
How to read this data
Audience size is the estimated number of people in United States who actively search for Middlebury College. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.