Middlebury College Audience in United States
Middlebury College has an estimated audience of 323,554 people in United States. 34.5% are female, 65.5% are male, average age 45.2. Top brand affinities: Language school, Colgate University, Yale University, Goodreads, University of California, Los Angeles.
Top brand affinities include Language school, Colgate University, Yale University, with strongest over-indexing on Language school (33.29× the country average). Demographically, the Middlebury College audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Indulgence, Career Orientation.
Category: Business & Career · Type: POI · Subtype: University
Demographics of Middlebury College fans
| Metric | Value |
|---|---|
| Female | 34.5% |
| Male | 65.5% |
| Average age | 45.2 |
| Estimated audience size | 323,554 |
Audience persona
The typical Middlebury College fan in United States is more male, around 45.2 years old, with strong Indulgence tendencies and a notable affinity for Language school.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Language school | 33.29× | Kids & Family |
| Colgate University | 33.05× | Business & Career |
| Yale University | 32.05× | Business & Career |
| Goodreads | 13.09× | Literature |
| University of California, Los Angeles | 13.97× | Business & Career |
| University of Wisconsin–Madison | 22.27× | Business & Career |
| Dexter (TV series) | 10.58× | Movies & TV |
| Thandie Newton | 20× | Movies & TV |
| Northwestern University | 14.75× | Business & Career |
| Kia Sportage | 18.55× | Cars & Mobility |
| Gossip Girl | 10.88× | Movies & TV |
| E-book readers | 5.84× | Technology & Electronics |
| Book discussion club | 7.61× | Literature |
| Ohio State University | 7.89× | Business & Career |
| Wallace and Gromit | 20× | Movies & TV |
| Jojo Moyes | 41.88× | Literature |
| Young-adult fiction | 8.12× | Literature |
| Princeton University | 15.78× | Business & Career |
| Bestseller | 5.12× | Literature |
| Information security | 6.68× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.6 |
| Career Orientation | POWER | 1.51 |
| Community Orientation | OPEN | 1.43 |
| Sustainability | BALANCE | 1.39 |
| Sports Activity | POWER | 1.32 |
| LGBTQ+ Identity | OPEN | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 96.2% |
| Germany | 2.3% |
| Italy | 1.5% |
See Middlebury College audiences in other countries
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
How to read this data
Audience size is the estimated number of people in United States who actively search for Middlebury College. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.