Rascasse Audience Intelligence

Middlebury College Audience in United States

A data profile of the people who buy, follow and care about Middlebury College in United States — modelled from more than twelve digital signal sources. Middlebury College has an estimated audience of 323,554 people in United States.

#420among University in United States#5408among POI in United States#2857in Business & Career

Middlebury College has an estimated audience of 323,554 people in United States. 34.5% are female, 65.5% are male, average age 45.2. Top brand affinities: Colgate University, Northwestern University, Language school, Yale University, Dexter (TV series).

Top brand affinities include Colgate University, Northwestern University, Language school, with strongest over-indexing on Colgate University (68.3× the country average).

Demographically, the Middlebury College audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Indulgence, Career Orientation.

The typical Middlebury College fan in United States is more male, around 45.2 years old, with strong Indulgence tendencies and a notable affinity for Colgate University.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Middlebury College profile in United States.

Audience size
324K
in United States
Gender
34.5%♀
65.5% male
Age
45.2
average years
Country rank
#46474
POI in United States
Fig. 01

Search interest · 12-month trend

JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Middlebury College fans

34.5% are female, 65.5% are male, average age 45.2.

Fig. 02

Gender split

34.5%
Female
65.5%
Male
Demographic split for Middlebury College audience in United States
MetricValue
Female34.5%
Male65.5%
Average age45.2
Estimated audience size323,554
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Middlebury College audience in United States
Age bracketShare%
16-1917%
20-2910%
30-3911%
40-4919%
50+44%
Fig. 04

Worldwide distribution

80.9%

of the worldwide Middlebury College audience comes from United States.

Worldwide audience distribution share by country for Middlebury College
CountryShare
United States80.9%
United Kingdom8.7%
Canada5.8%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Middlebury College audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Middlebury College audience
#·InterestCategoryAffinity×
01Colgate UniversityBusiness & Career68.30×
02University of IdahoBusiness & Career55.79×
03Yale UniversityBusiness & Career36.21×
04University of ChicagoBusiness & Career32.20×
05Language schoolKids & Family31.16×
06Northwestern UniversityBusiness & Career30.23×
07Little Red Riding HoodLiterature24.45×
08University of WashingtonBusiness & Career21.17×
09Thandie NewtonMovies & TV20.00×
10Princeton UniversityBusiness & Career19.94×
11University of Wisconsin–MadisonBusiness & Career19.32×
12Johns Hopkins UniversityBusiness & Career17.35×
13University of California, BerkeleyBusiness & Career15.49×
14GoodreadsLiterature13.15×
15Dexter (TV series)Movies & TV13.04×
16University of California, Los AngelesBusiness & Career12.10×
17Gossip GirlMovies & TV11.60×
18Information securityBusiness & Career9.94×
19Young-adult fictionLiterature9.82×
20Book discussion clubLiterature9.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Middlebury College audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Middlebury College audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.99×
Career OrientationPOWER1.80×
SpiritualityBALANCE1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Middlebury College audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.67×
ExtroversionTHRILL0.72×
Quality AwarenessPREMIUM0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More University audiences in United States

See Middlebury College audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Middlebury College. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →