Toluca FC Audience in United States

Toluca FC has an estimated audience of 615,254 people in United States. 34.6% are female, 65.4% are male, average age 30.1. Top regions: California, Texas, Illinois. Top brand affinities: Chase (bank), Gal Costa, RedBalloon, Australia Day, Michael Haneke.
The average Toluca FC fan in United States is 30.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Chase (bank), Gal Costa, RedBalloon, with strongest over-indexing on Chase (bank) (78.64× the country average). Demographically, the Toluca FC audience skews more male with an average age of 30.1, and over-indexes on personality traits such as LGBTQ+ Identity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Toluca FC fans
| Metric | Value |
|---|---|
| Female | 34.6% |
| Male | 65.4% |
| Average age | 30.1 |
| Estimated audience size | 615,254 |
Audience persona
The typical Toluca FC fan in United States is more male, around 30.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Chase (bank).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 251,697 | 3.72× |
| Texas | 187,250 | 3.54× |
| Illinois | 67,391 | 3.29× |
| Arizona | 32,277 | 2.57× |
| New York | 30,399 | 0.88× |
| Florida | 28,784 | 0.69× |
| North Carolina | 22,633 | 1.22× |
| Georgia | 19,549 | 1.03× |
| Washington | 17,068 | 1.38× |
| Pennsylvania | 16,324 | 0.79× |
| Nevada | 15,385 | 2.59× |
| Colorado | 15,052 | 1.55× |
| New Jersey | 14,355 | 0.92× |
| Virginia | 11,041 | 0.74× |
| Indiana | 10,598 | 0.94× |
| Tennessee | 10,479 | 0.85× |
| Oregon | 10,102 | 1.43× |
| Michigan | 9,208 | 0.57× |
| Ohio | 9,087 | 0.48× |
| Oklahoma | 9,062 | 1.33× |
| Wisconsin | 8,488 | 0.92× |
| Maryland | 7,764 | 0.73× |
| Kansas | 7,059 | 1.46× |
| South Carolina | 6,969 | 0.75× |
| Alabama | 6,897 | 0.8× |
| Utah | 6,795 | 1.23× |
| Arkansas | 6,109 | 1.21× |
| Kentucky | 5,743 | 0.74× |
| Missouri | 5,618 | 0.57× |
| Louisiana | 5,482 | 0.69× |
| New Mexico | 4,886 | 1.58× |
| Minnesota | 4,885 | 0.55× |
| Iowa | 4,180 | 0.82× |
| Massachusetts | 3,978 | 0.33× |
| Idaho | 3,061 | 0.99× |
| Nebraska | 2,982 | 0.97× |
| Delaware | 2,759 | 1.63× |
| Connecticut | 2,588 | 0.42× |
| Mississippi | 2,345 | 0.46× |
| Washington, District of Columbia | 1,275 | 0.69× |
| Rhode Island | 770 | 0.39× |
| North Dakota | 576 | 0.46× |
| Hawaii | 556 | 0.21× |
| Montana | 510 | 0.3× |
| South Dakota | 466 | 0.33× |
| West Virginia | 440 | 0.15× |
| Wyoming | 439 | 0.48× |
| New Hampshire | 375 | 0.15× |
| Maine | 303 | 0.14× |
| Alaska | 205 | 0.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chase (bank) | 78.64× | Business & Career |
| Gal Costa | 1455.23× | Music & Radio |
| RedBalloon | 857.83× | Shopping |
| Australia Day | 767.62× | Politics & Society |
| Michael Haneke | 792.83× | Movies & TV |
| Idaho State University | 442.89× | Business & Career |
| Cruz Azul | 63.61× | Sports |
| Citibank | 20× | Business & Career |
| Marina Sena | 481.54× | Music & Radio |
| Catto | 412.77× | Music & Radio |
| Liniker | 389.9× | Music & Radio |
| BLUE ENCOUNT | 857.83× | Music & Radio |
| Sun 'n Fun | 168.86× | Politics & Society |
| Motorola | 35.03× | Technology & Electronics |
| Liga MX | 16.96× | Sports |
| Flying club | 63.03× | |
| Google Flights | 10.5× | Travel & Leisure |
| Experimental Aircraft Association | 66.42× | Cars & Mobility |
| Australian Made Campaign | 976.82× | Business & Career |
| Beechcraft | 84.99× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.27 |
| Need for Security | CONSERVATISM | 1.22 |
| Urban Lifestyle | OPEN | 1.19 |
| Risk Appetite | THRILL | 1.07 |
| Convenience Orientation | PREMIUM | 1 |
| Social Media Usage | JOY | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 56.8% |
| United States | 29.4% |
| Brazil | 2.2% |
See Toluca FC audiences in other countries
More Soccer audiences in United States
- FIFA World Cup (61,294,206)
- Real Madrid C.F. (40,048,870)
- FC Barcelona (28,585,997)
- Major League Soccer (21,146,379)
- FC Bayern Munich (20,584,963)
Frequently asked questions
How many fans does Toluca FC have in United States?
Toluca FC has an estimated audience of 615,254 people in United States, concentrated in California and Texas.
What is the gender split and age of Toluca FC fans?
34.6% of Toluca FC fans are female, 65.4% are male, with an average age of 30.1 years.
Which brands do Toluca FC fans like most?
Toluca FC fans show strongest brand affinity for Chase (bank) (78.64×), Gal Costa (1455.23×), and RedBalloon (857.83×) over the country average.
Where do Toluca FC fans live in United States?
Toluca FC fans in United States are most concentrated in California (reach 251,697), Texas (reach 187,250), and Illinois (reach 67,391). These three regions account for the largest share of the active audience.
What other brands do Toluca FC fans also like?
Beyond Toluca FC itself, the audience over-indexes on Gal Costa (1455.23×), RedBalloon (857.83×), Australia Day (767.62×), and Michael Haneke (792.83×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Toluca FC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.