Rascasse Audience Intelligence

Toluca FC Audience in United States

A data profile of the people who buy, follow and care about Toluca FC in United States — modelled from more than twelve digital signal sources. Toluca FC has an estimated audience of 611,746 people in United States.

#269among Soccer in United States#505among Team in United States#3089in Sports

The average Toluca FC fan in United States is 30.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Illinois.

Top brand affinities include Gal Costa, RedBalloon, Australia Day, with strongest over-indexing on Gal Costa (1455.23× the country average).

Demographically, the Toluca FC audience skews more male with an average age of 30.1, and over-indexes on personality traits such as Luxury Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toluca FC fan in United States is more male, around 30.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Gal Costa.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toluca FC profile in United States.

Audience size
612K
in United States
Gender
34.6%♀
65.4% male
Age
30.1
average years
Country rank
#32436
Team in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toluca FC fans

34.6% are female, 65.4% are male, average age 30.1.

Fig. 02

Gender split

34.6%
Female
65.4%
Male
Demographic split for Toluca FC audience in United States
MetricValue
Female34.6%
Male65.4%
Average age30.1
Estimated audience size611,746
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the Toluca FC audience in United States
Age bracketShare%
16-1944%
20-2923%
30-3916%
40-4910%
50+6%
Fig. 04

Worldwide distribution

28.0%

of the worldwide Toluca FC audience comes from United States.

Worldwide audience distribution share by country for Toluca FC
CountryShare
Mexico58.4%
United States28.0%
Brazil2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toluca FC audience in United States is strongest.

Fig. 05

Top regions by affinity

Toluca FC fans by region: top regions in United States
#RegionReachAffinity×
01California~200K3.37×
02Texas~200K3.33×
03Illinois~60K2.87×
04Nevada~10K2.39×
05Arizona~30K2.28×
06Delaware~3K1.70×
07Washington~20K1.48×
08New Mexico~5K1.48×
09Oregon~10K1.43×
10Arkansas~7K1.36×
11Oklahoma~9K1.33×
12Colorado~10K1.25×
13North Carolina~20K1.24×
14Kansas~6K1.22×
15Alabama~10K1.20×
16Utah~7K1.20×
17Georgia~20K1.18×
18Tennessee~10K1.13×
19Idaho~3K1.12×
20Indiana~10K1.09×
21South Carolina~10K1.05×
22Nebraska~3K1.00×
23New Jersey~10K0.91×
24Iowa~5K0.90×
25Kentucky~7K0.87×
26New York~30K0.85×
27Maryland~9K0.83×
28Florida~30K0.80×
29Wisconsin~7K0.80×
30Louisiana~6K0.76×
31Vermont<1K0.76×
32Alaska<1K0.75×
33Virginia~10K0.71×
34Washington, District of Columbia~1K0.70×
35North Dakota<1K0.68×
36Pennsylvania~10K0.67×
37South Dakota<1K0.66×
38Missouri~6K0.65×
39Mississippi~3K0.62×
40Ohio~10K0.61×
41Montana~1K0.61×
42Minnesota~5K0.60×
43Maine~1K0.60×
44Rhode Island~1K0.60×
45New Hampshire~1K0.59×
46West Virginia~2K0.58×
47Hawaii~1K0.56×
48Michigan~9K0.54×
49Connecticut~3K0.49×
50Massachusetts~5K0.38×
Fig. 06

Affinity by region

Affinity by region — Toluca FC, United States
0.38×1.00×3.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toluca FC audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toluca FC audience
#·InterestCategoryAffinity×
01Gal CostaMusic & Radio1455.23×
02Australian Made CampaignBusiness & Career976.82×
03RedBalloonShopping857.83×
04BLUE ENCOUNTMusic & Radio857.83×
05Michael HanekeMovies & TV792.83×
06Australia DayPolitics & Society767.62×
07Marina SenaMusic & Radio481.54×
08Idaho State UniversityBusiness & Career442.89×
09CattoMusic & Radio412.77×
10Ana Frango ElétricoMusic & Radio412.77×
11LinikerMusic & Radio389.90×
12Sun 'n FunPolitics & Society168.86×
13BeechcraftCars & Mobility84.99×
14Experimental Aircraft AssociationCars & Mobility66.42×
15Cruz AzulSports63.61×
16Flying clubTopic63.03×
17MotorolaTechnology & Electronics35.03×
18CitibankBusiness & Career20.00×
19Liga MXSports16.96×
20Google FlightsTravel & Leisure10.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toluca FC audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toluca FC audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.48×
SustainabilityBALANCE1.37×
TravellingTHRILL1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toluca FC audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.66×
Convenience OrientationPREMIUM0.69×
SpiritualityBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toluca FC have in United States?

Toluca FC has an estimated audience of 611,746 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Toluca FC fans?

34.6% of Toluca FC fans are female, 65.4% are male, with an average age of 30.1 years.

03

Which brands do Toluca FC fans like most?

Toluca FC fans show strongest brand affinity for Gal Costa (1455.23×), RedBalloon (857.83×), and Australia Day (767.62×) over the country average.

04

Where do Toluca FC fans live in United States?

Toluca FC fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Illinois (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Toluca FC fans also like?

Beyond Toluca FC itself, the audience over-indexes on RedBalloon (857.83×), Australia Day (767.62×), Michael Haneke (792.83×), and Idaho State University (442.89×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Toluca FC audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Toluca FC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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