munchkin Audience in United States

munchkin logo

munchkin has an estimated audience of 608,601 people in United States. 79.9% are female, 20.1% are male, average age 32.8. Top regions: California, Texas, New York. Top brand affinities: Fairy godmother, Product design, headspace, Governor of Michigan, Lulu 黃路梓茵.

The average munchkin fan in United States is 32.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Fairy godmother, Product design, headspace, with strongest over-indexing on Fairy godmother (10.29× the country average). Demographically, the munchkin audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic

Demographics of munchkin fans

Demographic split for munchkin audience in United States
MetricValue
Female79.9%
Male20.1%
Average age32.8
Estimated audience size608,601

Audience persona

The typical munchkin fan in United States is more female, around 32.8 years old, with strong Family Orientation tendencies and a notable affinity for Fairy godmother.

Top regions in United States

Top regions ranked by reach for munchkin in United States
RegionReachAffinity
California105,8111.58×
Texas64,4791.23×
New York48,2961.42×
Florida47,9041.16×
Illinois23,7841.17×
New Jersey21,7271.4×
Pennsylvania21,6101.05×
Georgia20,6631.1×
North Carolina18,1560.99×
Ohio17,1250.91×
Virginia15,9521.08×
Massachusetts15,4311.29×
Michigan15,0550.95×
Washington14,4221.18×
Arizona12,3971×
Maryland11,3381.08×
Tennessee11,3100.93×
Indiana10,3240.93×
Missouri9,2020.94×
Colorado8,8450.92×
Minnesota8,3590.96×
South Carolina8,2740.9×
Wisconsin8,1530.89×
Louisiana7,9921.02×
Alabama7,5570.89×
Oregon7,3841.06×
Kentucky7,3430.96×
Connecticut7,1391.17×
Oklahoma6,8401.01×
Nevada6,3261.07×
Utah5,5161.01×
Arkansas4,8150.96×
Mississippi4,6020.92×
Iowa4,5920.92×
Kansas4,4480.93×
Hawaii3,0801.18×
New Mexico2,7750.91×
Nebraska2,7620.91×
Idaho2,6800.88×
West Virginia2,2690.8×
New Hampshire2,1990.92×
Rhode Island2,0121.04×
Washington, District of Columbia1,8361×
Maine1,7970.82×
Delaware1,4400.86×
Montana1,3730.81×
Alaska1,1580.89×
South Dakota1,0410.74×
North Dakota1,0100.81×
Vermont7850.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for munchkin audience
BrandAffinityCategory
Fairy godmother10.29×Literature
Product design2.57×Business & Career
headspace11.31×Health
Governor of Michigan8.56×Politics & Society
Lulu 黃路梓茵3.03×Movies & TV
Hardik Pandya15.59×Sports
Goop5.34×Internet & Social Media
The Devil's Rejects9.48×Movies & TV
JDSU2.75×Business & Career
Hebe5.59×Home & Garden
Mathcore6.36×Music & Radio
Bank account1.87×Business & Career
Cherish (group)8.17×Music & Radio
Pro-Ject2.9×Music & Radio
Saving1.92×Business & Career
Grace Slick5.54×Music & Radio
Étretat18.19×Travel & Leisure
Mothercare1.93×Kids & Family
Georgia Southern Eagles football7.75×Sports
Kikar HaShabbat9.72×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by munchkin audience
TraitClusterScore
Family OrientationCONSERVATISM1.55
DIY MentalityTHRILL1.49
IndulgenceJOY1.4
Pet OwnershipJOY1.38
CreativityOPEN1.34
MindfulnessBALANCE1.24

Worldwide distribution

Worldwide audience distribution share by country for munchkin
CountryShare
United States49.7%
United Kingdom8.3%
Australia2.7%

See munchkin audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does munchkin have in United States?

munchkin has an estimated audience of 608,601 people in United States, concentrated in California and Texas.

What is the gender split and age of munchkin fans?

79.9% of munchkin fans are female, 20.1% are male, with an average age of 32.8 years.

Which brands do munchkin fans like most?

munchkin fans show strongest brand affinity for Fairy godmother (10.29×), Product design (2.57×), and headspace (11.31×) over the country average.

Where do munchkin fans live in United States?

munchkin fans in United States are most concentrated in California (reach 105,811), Texas (reach 64,479), and New York (reach 48,296). These three regions account for the largest share of the active audience.

What other brands do munchkin fans also like?

Beyond munchkin itself, the audience over-indexes on Product design (2.57×), headspace (11.31×), Governor of Michigan (8.56×), and Lulu 黃路梓茵 (3.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for munchkin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.