Rascasse Audience Intelligence

munchkin Audience in United States

A data profile of the people who buy, follow and care about munchkin in United States — modelled from more than twelve digital signal sources. munchkin has an estimated audience of 608,601 people in United States.

#10579among Topic in United States#687in Games

The average munchkin fan in United States is 32.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include JACOBS, Superman, The Green Mile, with strongest over-indexing on JACOBS (39.64× the country average).

Demographically, the munchkin audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical munchkin fan in United States is more female, around 32.8 years old, with strong Indulgence tendencies and a notable affinity for JACOBS.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the munchkin profile in United States.

Audience size
609K
in United States
Gender
79.9%♀
20.1% male
Age
32.8
average years
Country rank
#32526
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of munchkin fans

79.9% are female, 20.1% are male, average age 32.8.

Fig. 02

Gender split

79.9%
Female
20.1%
Male
Demographic split for munchkin audience in United States
MetricValue
Female79.9%
Male20.1%
Average age32.8
Estimated audience size608,601
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the munchkin audience in United States
Age bracketShare%
16-1931%
20-2929%
30-3919%
40-4913%
50+8%
Fig. 04

Worldwide distribution

48.1%

of the worldwide munchkin audience comes from United States.

Worldwide audience distribution share by country for munchkin
CountryShare
United States48.1%
United Kingdom8.0%
Australia2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the munchkin audience in United States is strongest.

Fig. 05

Top regions by affinity

munchkin fans by region: top regions in United States
#RegionReachAffinity×
01California~90K1.41×
02New Jersey~20K1.40×
03New York~40K1.32×
04Massachusetts~20K1.28×
05Connecticut~7K1.18×
06Hawaii~3K1.17×
07Texas~60K1.16×
08Illinois~20K1.12×
09Washington~10K1.12×
10Florida~50K1.09×
11Maryland~10K1.08×
12Pennsylvania~20K1.07×
13Rhode Island~2K1.07×
14Nevada~6K1.06×
15Georgia~20K1.04×
16Virginia~20K1.03×
17Oregon~7K1.03×
18Utah~6K1.01×
19Oklahoma~7K1.00×
20Louisiana~8K0.99×
21Alaska~1K0.99×
22North Carolina~20K0.98×
23Kentucky~8K0.98×
24Arkansas~5K0.98×
25Washington, District of Columbia~2K0.97×
26Delaware~2K0.97×
27Arizona~10K0.96×
28Indiana~10K0.95×
29Iowa~5K0.95×
30Kansas~5K0.95×
31Idaho~3K0.95×
32Minnesota~8K0.94×
33Nebraska~3K0.94×
34New Mexico~3K0.94×
35New Hampshire~2K0.94×
36Alabama~8K0.93×
37Mississippi~5K0.93×
38Michigan~10K0.92×
39South Carolina~8K0.92×
40North Dakota~1K0.92×
41Ohio~20K0.91×
42Tennessee~10K0.91×
43Missouri~9K0.91×
44Wisconsin~8K0.89×
45South Dakota~1K0.89×
46Colorado~8K0.88×
47West Virginia~2K0.88×
48Maine~2K0.88×
49Montana~1K0.87×
50Vermont<1K0.87×
Fig. 06

Affinity by region

Affinity by region — munchkin, United States
0.87×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the munchkin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for munchkin audience
#·InterestCategoryAffinity×
01JACOBSFood & Beverages39.64×
02PersilHome & Garden24.42×
03The Green MileMovies & TV20.00×
04Pep GuardiolaSports20.00×
05Club Atlético River PlateSports15.92×
06WaterworldMovies & TV13.15×
07RonaldinhoSports12.89×
08OshKosh B'GoshFashion & Accessoires10.61×
09Carter'sFashion & Accessoires7.81×
10Inspirational QuotesBusiness & Career7.72×
11PAW PatrolMovies & TV7.49×
12Hello KittyKids & Family5.92×
13Baby foodKids & Family4.93×
14Children's clothingFashion & Accessoires4.31×
15L.L.BeanFashion & Accessoires4.01×
16SupermanMovies & TV2.68×
17Whole Foods MarketShopping2.50×
18Kohl'sShopping2.49×
19CostcoShopping2.37×
20Hobby LobbyHome & Garden2.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the munchkin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by munchkin audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.74×
Family OrientationCONSERVATISM1.71×
Pet OwnershipJOY1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by munchkin audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.76×
SustainabilityBALANCE0.78×
Quality AwarenessPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does munchkin have in United States?

munchkin has an estimated audience of 608,601 people in United States, concentrated in California and Texas.

02

What is the gender split and age of munchkin fans?

79.9% of munchkin fans are female, 20.1% are male, with an average age of 32.8 years.

03

Which brands do munchkin fans like most?

munchkin fans show strongest brand affinity for JACOBS (39.64×), Superman (2.68×), and The Green Mile (20×) over the country average.

04

Where do munchkin fans live in United States?

munchkin fans in United States are most concentrated in California (reach ~90K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do munchkin fans also like?

Beyond munchkin itself, the audience over-indexes on Superman (2.68×), The Green Mile (20×), Persil (24.42×), and OshKosh B'Gosh (10.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See munchkin audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for munchkin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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