Rascasse Audience Intelligence

The Wonderful Wizard of Oz Audience in United States

A data profile of the people who buy, follow and care about The Wonderful Wizard of Oz in United States — modelled from more than twelve digital signal sources. The Wonderful Wizard of Oz has an estimated audience of 746,686 people in United States.

#48among Novel in United States#187among Fictional Character in United States#5337in Movies & TV

The average The Wonderful Wizard of Oz fan in United States is 38.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include JACOBS, Britney Spears, Tim Horton, with strongest over-indexing on JACOBS (56.61× the country average).

Demographically, the The Wonderful Wizard of Oz audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Wonderful Wizard of Oz fan in United States is more female, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for JACOBS.

Category: Movies & TV · Type: Fictional Character · Subtype: Novel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Wonderful Wizard of Oz profile in United States.

Audience size
747K
in United States
Gender
63.6%♀
36.4% male
Age
38.0
average years
Country rank
#28722
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Wonderful Wizard of Oz fans

63.6% are female, 36.4% are male, average age 38.0.

Fig. 02

Gender split

63.6%
Female
36.4%
Male
Demographic split for The Wonderful Wizard of Oz audience in United States
MetricValue
Female63.6%
Male36.4%
Average age38.0
Estimated audience size746,686
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the The Wonderful Wizard of Oz audience in United States
Age bracketShare%
16-1921%
20-2921%
30-3921%
40-4921%
50+16%
Fig. 04

Worldwide distribution

56.0%

of the worldwide The Wonderful Wizard of Oz audience comes from United States.

Worldwide audience distribution share by country for The Wonderful Wizard of Oz
CountryShare
United States56.0%
United Kingdom10.8%
Japan9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Wonderful Wizard of Oz audience in United States is strongest.

Fig. 05

Top regions by affinity

The Wonderful Wizard of Oz fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~7K1.24×
02Utah~8K1.19×
03Missouri~10K1.12×
04California~90K1.09×
05Indiana~10K1.09×
06Pennsylvania~30K1.08×
07Oklahoma~9K1.08×
08New York~40K1.07×
09Kentucky~10K1.07×
10Arkansas~7K1.06×
11Illinois~30K1.05×
12Minnesota~10K1.05×
13Tennessee~20K1.04×
14Massachusetts~20K1.04×
15Maryland~10K1.04×
16Nebraska~4K1.04×
17Maine~3K1.04×
18New Jersey~20K1.03×
19Oregon~9K1.03×
20Washington~20K1.02×
21Connecticut~8K1.02×
22Iowa~6K1.02×
23Idaho~4K1.02×
24West Virginia~4K1.02×
25Rhode Island~2K1.02×
26Vermont~1K1.02×
27Texas~60K1.01×
28Ohio~20K1.01×
29Michigan~20K1.01×
30Virginia~20K1.01×
31South Dakota~2K1.01×
32North Carolina~20K0.99×
33Arizona~20K0.99×
34Nevada~7K0.99×
35Delaware~2K0.99×
36Alabama~10K0.97×
37Mississippi~6K0.97×
38Louisiana~9K0.96×
39North Dakota~1K0.96×
40South Carolina~10K0.95×
41Wisconsin~10K0.95×
42New Mexico~4K0.95×
43Florida~50K0.94×
44New Hampshire~3K0.94×
45Alaska~2K0.94×
46Georgia~20K0.93×
47Washington, District of Columbia~2K0.93×
48Montana~2K0.92×
49Colorado~10K0.90×
50Hawaii~3K0.88×
Fig. 06

Affinity by region

Affinity by region — The Wonderful Wizard of Oz, United States
0.88×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Wonderful Wizard of Oz audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Wonderful Wizard of Oz audience
#·InterestCategoryAffinity×
01JACOBSFood & Beverages56.61×
02Sofia CoppolaMovies & TV15.35×
03WEBstaurantStoreBusiness & Career14.66×
04Extrasensory perceptionHealth14.66×
05The Wizard of OzMovies & TV13.71×
06Berlin WallTravel & Leisure12.49×
07Saoirse RonanMovies & TV12.04×
08Mila KunisMovies & TV8.70×
09James CaanMovies & TV8.42×
10Tim HortonSports8.14×
11Amanda SeyfriedMovies & TV6.12×
12Heath LedgerMovies & TV5.66×
13Non-alcoholic beverageFood & Beverages5.36×
14Britney SpearsMusic & Radio5.14×
15Web serverTechnology & Electronics5.05×
16Broadway theatreTravel & Leisure3.98×
17Microwave ovenHome & Garden3.90×
18BeetlejuiceMovies & TV2.71×
19Staples (Canada)Business & Career2.55×
20Pizza HutFood & Beverages2.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Wonderful Wizard of Oz audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Wonderful Wizard of Oz audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.53×
Convenience OrientationPREMIUM1.79×
Community OrientationOPEN1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Wonderful Wizard of Oz audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
Design AffinityPREMIUM0.78×
Healthy LifestyleBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Wonderful Wizard of Oz have in United States?

The Wonderful Wizard of Oz has an estimated audience of 746,686 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Wonderful Wizard of Oz fans?

63.6% of The Wonderful Wizard of Oz fans are female, 36.4% are male, with an average age of 38.0 years.

03

Which brands do The Wonderful Wizard of Oz fans like most?

The Wonderful Wizard of Oz fans show strongest brand affinity for JACOBS (56.61×), Britney Spears (5.14×), and Tim Horton (8.14×) over the country average.

04

Where do The Wonderful Wizard of Oz fans live in United States?

The Wonderful Wizard of Oz fans in United States are most concentrated in California (reach ~90K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do The Wonderful Wizard of Oz fans also like?

Beyond The Wonderful Wizard of Oz itself, the audience over-indexes on Britney Spears (5.14×), Tim Horton (8.14×), Berlin Wall (12.49×), and WEBstaurantStore (14.66×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Wonderful Wizard of Oz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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