The Wonderful Wizard of Oz Audience in United States

The Wonderful Wizard of Oz logo

The Wonderful Wizard of Oz has an estimated audience of 746,104 people in United States. 63.6% are female, 36.4% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Kāhala, Hawaii, 3D printing, Dog breed, Saving, Israel.

The average The Wonderful Wizard of Oz fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kāhala, Hawaii, 3D printing, Dog breed, with strongest over-indexing on Kāhala, Hawaii (36.48× the country average). Demographically, the The Wonderful Wizard of Oz audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Fictional Character · Subtype: Novel

Demographics of The Wonderful Wizard of Oz fans

Demographic split for The Wonderful Wizard of Oz audience in United States
MetricValue
Female63.6%
Male36.4%
Average age38.0
Estimated audience size746,104

Audience persona

The typical The Wonderful Wizard of Oz fan in United States is more female, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for Kāhala, Hawaii.

Top regions in United States

Top regions ranked by reach for The Wonderful Wizard of Oz in United States
RegionReachAffinity
California96,1541.17×
Texas68,7521.07×
Florida50,1580.99×
New York48,4451.16×
Illinois29,0441.17×
Pennsylvania28,4301.13×
Ohio23,3791.02×
Georgia22,1060.96×
North Carolina22,0670.98×
New Jersey20,3231.07×
Michigan20,0481.03×
Virginia19,2781.06×
Tennessee16,4201.1×
Washington16,3161.09×
Massachusetts15,8321.08×
Indiana15,2231.12×
Arizona13,6520.9×
Missouri13,3691.11×
Maryland12,6680.99×
Minnesota12,0071.12×
Colorado10,5610.9×
Kentucky10,4931.12×
South Carolina10,3830.93×
Wisconsin10,2740.92×
Oklahoma9,3161.12×
Louisiana9,0930.95×
Alabama9,0800.87×
Oregon8,9721.05×
Utah8,4361.26×
Connecticut7,7091.03×
Kansas7,1841.22×
Arkansas6,4421.05×
Iowa6,1471×
Nevada6,1400.85×
Mississippi5,5780.91×
Idaho4,0641.09×
Nebraska4,0051.07×
West Virginia3,6331.05×
New Mexico3,3680.9×
Maine2,7671.04×
New Hampshire2,5300.86×
Hawaii2,4370.76×
Rhode Island2,4021.01×
Washington, District of Columbia2,1320.95×
Delaware1,9690.96×
South Dakota1,5380.89×
Montana1,4690.71×
North Dakota1,3260.87×
Vermont1,2810.98×
Alaska1,0210.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Wonderful Wizard of Oz audience
BrandAffinityCategory
Kāhala, Hawaii36.48×Travel & Leisure
3D printing3.92×Technology & Electronics
Dog breed1.53×Pets & Animals
Saving3.67×Business & Career
Israel2.31×Travel & Leisure
Grammarly4.87×Business & Career
Pillow2.17×Home & Garden
Whataburger1.72×Food & Beverages
Alaska1.54×Travel & Leisure
Home staging3.93×Home & Garden
Nationality1.58×Politics & Society
Erie County, New York6.68×Travel & Leisure
Magazine (band)3.9×Music & Radio
Oracle Certification Program14.66×Technology & Electronics
JDSU1.76×Business & Career
Wikia1.94×Internet & Social Media
Corona (band)3.25×Music & Radio
Jeep Grand Cherokee (WJ)3.41×Cars & Mobility
Noodle (Gorillaz)1.84×Music & Radio
Mothercare1.56×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Wonderful Wizard of Oz audience
TraitClusterScore
PatriotismCONSERVATISM1.9
SpiritualityBALANCE1.78
Convenience OrientationPREMIUM1.71
Community OrientationOPEN1.64
IndividualismJOY1.63
Price SensitivityPREMIUM1.49

Worldwide distribution

Worldwide audience distribution share by country for The Wonderful Wizard of Oz
CountryShare
United States56.9%
United Kingdom11.0%
Japan9.6%

See The Wonderful Wizard of Oz audiences in other countries

More Novel audiences in United States

Frequently asked questions

How many fans does The Wonderful Wizard of Oz have in United States?

The Wonderful Wizard of Oz has an estimated audience of 746,104 people in United States, concentrated in California and Texas.

What is the gender split and age of The Wonderful Wizard of Oz fans?

63.6% of The Wonderful Wizard of Oz fans are female, 36.4% are male, with an average age of 38.0 years.

Which brands do The Wonderful Wizard of Oz fans like most?

The Wonderful Wizard of Oz fans show strongest brand affinity for Kāhala, Hawaii (36.48×), 3D printing (3.92×), and Dog breed (1.53×) over the country average.

Where do The Wonderful Wizard of Oz fans live in United States?

The Wonderful Wizard of Oz fans in United States are most concentrated in California (reach 96,154), Texas (reach 68,752), and Florida (reach 50,158). These three regions account for the largest share of the active audience.

What other brands do The Wonderful Wizard of Oz fans also like?

Beyond The Wonderful Wizard of Oz itself, the audience over-indexes on 3D printing (3.92×), Dog breed (1.53×), Saving (3.67×), and Israel (2.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Wonderful Wizard of Oz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.