Sour Patch Kids Audience in United States

Sour Patch Kids logo

Sour Patch Kids has an estimated audience of 1,569,392 people in United States. 52.8% are female, 47.2% are male, average age 30.3. Top regions: California, Texas, Florida. Top brand affinities: skittles, Visit San Antonio, Stars, Panda Express, Emily Osment.

The average Sour Patch Kids fan in United States is 30.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include skittles, Visit San Antonio, Stars, with strongest over-indexing on skittles (59.32× the country average). Demographically, the Sour Patch Kids audience skews balanced with an average age of 30.3, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Sweet

Demographics of Sour Patch Kids fans

Demographic split for Sour Patch Kids audience in United States
MetricValue
Female52.8%
Male47.2%
Average age30.3
Estimated audience size1,569,392

Audience persona

The typical Sour Patch Kids fan in United States is balanced, around 30.3 years old, with strong Extroversion tendencies and a notable affinity for skittles.

Top regions in United States

Top regions ranked by reach for Sour Patch Kids in United States
RegionReachAffinity
California194,8741.13×
Texas177,9791.32×
Florida117,6141.11×
New York102,4871.17×
Illinois63,5481.22×
Pennsylvania60,6591.15×
Georgia59,2901.23×
North Carolina54,3981.15×
Ohio52,5581.09×
Michigan47,3621.15×
New Jersey46,5451.17×
Virginia45,0771.18×
Massachusetts33,8071.09×
Indiana33,0841.15×
Washington33,0011.05×
Maryland32,5361.21×
Tennessee31,8371.01×
Arizona29,4530.92×
Missouri28,0031.11×
South Carolina25,3981.08×
Minnesota25,2321.12×
Wisconsin21,9520.93×
Colorado21,6560.88×
Alabama21,0140.96×
Kentucky20,2931.03×
Louisiana19,7530.98×
Oklahoma18,3831.05×
Connecticut17,1911.09×
Oregon15,6820.87×
Nevada14,3940.95×
Iowa13,9131.08×
Arkansas13,2991.03×
Utah13,0050.93×
Kansas12,8131.04×
Mississippi12,6600.98×
Nebraska8,6441.1×
West Virginia7,1910.98×
New Mexico6,6950.85×
Idaho6,5600.83×
Hawaii5,6370.84×
New Hampshire5,0610.82×
Maine4,8730.87×
Rhode Island4,5170.9×
Delaware4,2210.97×
Washington, District of Columbia3,9170.83×
North Dakota3,2981.02×
South Dakota3,0250.83×
Montana2,8110.65×
Alaska2,2520.67×
Vermont1,8230.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sour Patch Kids audience
BrandAffinityCategory
skittles59.32×Food & Beverages
Visit San Antonio43.38×
Stars10.51×Music & Radio
Panda Express4.82×Food & Beverages
Emily Osment14.84×Movies & TV
Girls on the Run42.38×
Gummi candy7.35×Food & Beverages
Trolli29.09×Food & Beverages
Kiss Nails30.87×
Déjà Vu (2006 film)10.95×Movies & TV
Wingstop2.27×Food & Beverages
Say Anything (band)16.96×Music & Radio
Pretzel6.58×Food & Beverages
Hershey bar20.63×Food & Beverages
United Parcel Service2.3×Business & Career
Weezer9.61×Music & Radio
Canva4.28×Technology & Electronics
Hot Chocolate (band)10.11×Music & Radio
Pizza Hut1.85×Food & Beverages
M&M's7.53×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sour Patch Kids audience
TraitClusterScore
ExtroversionTHRILL1.65
LGBTQ+ IdentityOPEN1.46
Social Media UsageJOY1.25
Convenience OrientationPREMIUM1.17
SustainabilityBALANCE1.16
Early Adopter MentalityPOWER1.14

Worldwide distribution

Worldwide audience distribution share by country for Sour Patch Kids
CountryShare
United States60.1%
Canada7.1%
United Kingdom5.3%

See Sour Patch Kids audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Sour Patch Kids have in United States?

Sour Patch Kids has an estimated audience of 1,569,392 people in United States, concentrated in California and Texas.

What is the gender split and age of Sour Patch Kids fans?

52.8% of Sour Patch Kids fans are female, 47.2% are male, with an average age of 30.3 years.

Which brands do Sour Patch Kids fans like most?

Sour Patch Kids fans show strongest brand affinity for skittles (59.32×), Visit San Antonio (43.38×), and Stars (10.51×) over the country average.

Where do Sour Patch Kids fans live in United States?

Sour Patch Kids fans in United States are most concentrated in California (reach 194,874), Texas (reach 177,979), and Florida (reach 117,614). These three regions account for the largest share of the active audience.

What other brands do Sour Patch Kids fans also like?

Beyond Sour Patch Kids itself, the audience over-indexes on Visit San Antonio (43.38×), Stars (10.51×), Panda Express (4.82×), and Emily Osment (14.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sour Patch Kids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.