Rascasse Audience Intelligence

Sour Patch Kids Target Market in United States

A data profile of the people who buy, follow and care about Sour Patch Kids in United States — modelled from more than twelve digital signal sources. Sour Patch Kids has an estimated audience of 1,569,392 people in United States.

#68among Sweet in United States#1780among Brand in United States#1019in Food & Beverages

The average Sour Patch Kids fan in United States is 30.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include skittles, Visit San Antonio, Stars, with strongest over-indexing on skittles (59.32× the country average).

Demographically, the Sour Patch Kids audience skews balanced with an average age of 30.3, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sour Patch Kids fan in United States is balanced, around 30.3 years old, with strong Extroversion tendencies and a notable affinity for skittles.

Category: Food & Beverages · Type: Brand · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sour Patch Kids profile in United States.

Audience size
1.6M
in United States
Gender
52.8%♀
47.2% male
Age
30.3
average years
Country rank
#17156
Brand in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sour Patch Kids

52.8% are female, 47.2% are male, average age 30.3.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Sour Patch Kids audience in United States
MetricValue
Female52.8%
Male47.2%
Average age30.3
Estimated audience size1,569,392
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the Sour Patch Kids audience in United States
Age bracketShare%
16-1944%
20-2925%
30-3912%
40-499%
50+9%
Fig. 04

Worldwide distribution

60.0%

of the worldwide Sour Patch Kids audience comes from United States.

Worldwide audience distribution share by country for Sour Patch Kids
CountryShare
United States60.0%
Canada7.1%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sour Patch Kids audience in United States is strongest.

Fig. 05

Top regions by affinity

Sour Patch Kids customers by region in United States
#RegionReachAffinity×
01Texas~200K1.31×
02Georgia~60K1.22×
03Nebraska~10K1.21×
04Indiana~30K1.18×
05Illinois~60K1.17×
06New Jersey~50K1.17×
07Virginia~40K1.16×
08Connecticut~20K1.16×
09Michigan~50K1.15×
10Maryland~30K1.15×
11North Carolina~50K1.13×
12Ohio~50K1.12×
13Pennsylvania~60K1.11×
14Kentucky~20K1.11×
15Missouri~30K1.10×
16Minnesota~20K1.10×
17North Dakota~4K1.09×
18South Carolina~30K1.08×
19Iowa~10K1.08×
20Kansas~10K1.07×
21California~200K1.06×
22New York~90K1.05×
23Massachusetts~30K1.05×
24Delaware~5K1.05×
25Arkansas~10K1.04×
26Alabama~20K1.02×
27Wisconsin~20K1.01×
28Mississippi~10K1.01×
29Florida~100K1.00×
30Oklahoma~20K0.99×
31Louisiana~20K0.98×
32Washington~30K0.97×
33West Virginia~7K0.97×
34South Dakota~4K0.97×
35Tennessee~30K0.95×
36Rhode Island~5K0.93×
37Arizona~30K0.92×
38Nevada~10K0.91×
39Oregon~20K0.88×
40Utah~10K0.87×
41Idaho~7K0.86×
42New Mexico~7K0.86×
43Maine~5K0.86×
44New Hampshire~5K0.85×
45Colorado~20K0.83×
46Hawaii~6K0.83×
47Washington, District of Columbia~4K0.78×
48Alaska~3K0.77×
49Montana~3K0.76×
50Vermont~2K0.76×
Fig. 06

Affinity by region

Affinity by region — Sour Patch Kids, United States
0.76×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sour Patch Kids audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sour Patch Kids audience
#·InterestCategoryAffinity×
01skittlesFood & Beverages59.32×
02Visit San AntonioPOI43.38×
03Girls on the RunNGO / Political Party42.38×
04Kiss NailsBrand30.87×
05TrolliFood & Beverages29.09×
06Hershey barFood & Beverages20.63×
07Say Anything (band)Music & Radio16.96×
08Emily OsmentMovies & TV14.84×
09Déjà Vu (2006 film)Movies & TV10.95×
10StarsMusic & Radio10.51×
11Hot Chocolate (band)Music & Radio10.11×
12M&M'sFood & Beverages7.53×
13Gummi candyFood & Beverages7.35×
14PretzelFood & Beverages6.58×
15Panda ExpressFood & Beverages4.82×
16CanvaTechnology & Electronics4.28×
17United Parcel ServiceBusiness & Career2.30×
18WingstopFood & Beverages2.27×
19Wendy'sFood & Beverages1.95×
20Pizza HutFood & Beverages1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sour Patch Kids audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sour Patch Kids audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.37×
Pet OwnershipJOY1.23×
Social Media UsageJOY1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sour Patch Kids audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.73×
Quality AwarenessPREMIUM0.73×
SpiritualityBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sour Patch Kids's target market in United States?

Sour Patch Kids's target market in United States covers an estimated 1,569,392 people, concentrated in California and Texas.

02

What is the gender split and age of Sour Patch Kids customers?

52.8% of the Sour Patch Kids audience are female, 47.2% are male, with an average age of 30.3 years.

03

Which brands do Sour Patch Kids fans like most?

Sour Patch Kids fans show strongest brand affinity for skittles (59.32×), Visit San Antonio (43.38×), and Stars (10.51×) over the country average.

04

Where do Sour Patch Kids fans live in United States?

Sour Patch Kids fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sour Patch Kids fans also like?

Beyond Sour Patch Kids itself, the audience over-indexes on Visit San Antonio (43.38×), Stars (10.51×), Panda Express (4.82×), and Emily Osment (14.84×) compared to the United States average.

Appendix

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See Sour Patch Kids audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sour Patch Kids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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