Girls on the Run Audience in United States
Girls on the Run has an estimated audience of 399,578 people in United States. 74.4% are female, 25.6% are male, average age 39.4. Top brand affinities: Preet Kaur Madhan, Celtic mythology, Kamiichi, Toyama, Property Wars, edureka.
Top brand affinities include Preet Kaur Madhan, Celtic mythology, Kamiichi, Toyama, with strongest over-indexing on Preet Kaur Madhan (83.94× the country average). Demographically, the Girls on the Run audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Community Orientation, Sports Activity.
Type: NGO / Political Party
Demographics of Girls on the Run fans
| Metric | Value |
|---|---|
| Female | 74.4% |
| Male | 25.6% |
| Average age | 39.4 |
| Estimated audience size | 399,578 |
Audience persona
The typical Girls on the Run fan in United States is more female, around 39.4 years old, with strong Community Orientation tendencies and a notable affinity for Preet Kaur Madhan.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Preet Kaur Madhan | 83.94× | Travel & Leisure |
| Celtic mythology | 65.15× | Arts & Culture |
| Kamiichi, Toyama | 33.72× | Travel & Leisure |
| Property Wars | 29.78× | Movies & TV |
| edureka | 22.79× | Business & Career |
| Gocompare.com | 19.83× | Home & Garden |
| Amir Ghalenoei | 19.77× | Sports |
| Clinical governance | 18.63× | Health |
| Fairy godmother | 16.68× | Literature |
| Paul-Henri Mathieu | 16.05× | Sports |
| The Historian | 15.68× | Literature |
| Keaton Henson | 15.21× | Music & Radio |
| Gostyń | 14.63× | Travel & Leisure |
| Hardik Pandya | 14.47× | Sports |
| Bayonne ham | 14.07× | Food & Beverages |
| Tengku Razaleigh Hamzah | 13.96× | Politics & Society |
| Kurt Hummel | 13.96× | Movies & TV |
| Tom Clancy's H.A.W.X 2 | 13.95× | Games |
| Hamden, Connecticut | 13.84× | Travel & Leisure |
| Gilvan Rural District | 13.71× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.85 |
| Sports Activity | POWER | 1.43 |
| Family Orientation | CONSERVATISM | 1.36 |
| DIY Mentality | THRILL | 1.32 |
| Creativity | OPEN | 1.3 |
| Healthy Lifestyle | BALANCE | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 83.5% |
| Germany | 4.5% |
| Sweden | 2.9% |
See Girls on the Run audiences in other countries
More audiences in United States
- Department of Motor Vehicles (20,323,665)
- SSA (17,557,089)
- FAFSA (14,175,776)
- AARP (12,709,235)
- United States Army (12,106,369)
How to read this data
Audience size is the estimated number of people in United States who actively search for Girls on the Run. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.