A data profile of the people who buy, follow and care about Girls on the Run in United States — modelled from more than twelve digital signal sources. Girls on the Run has an estimated audience of 399,578 people in United States.
Girls on the Run has an estimated audience of 399,578 people in United States. 74.4% are female, 25.6% are male, average age 39.4. Top brand affinities: Weezer, Good Charlotte, Sour Patch Kids, Yellowcard, Jimmy Eat World.
Top brand affinities include Weezer, Good Charlotte, Sour Patch Kids, with strongest over-indexing on Weezer (48.64× the country average).
Demographically, the Girls on the Run audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Community Orientation, Family Orientation.
The typical Girls on the Run fan in United States is more female, around 39.4 years old, with strong Community Orientation tendencies and a notable affinity for Weezer.
The key figures that characterise the Girls on the Run profile in United States.
74.4% are female, 25.6% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 74.4% |
| Male | 25.6% |
| Average age | 39.4 |
| Estimated audience size | 399,578 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 16% | |
| 30-39 | 28% | |
| 40-49 | 25% | |
| 50+ | 14% |
of the worldwide Girls on the Run audience comes from United States.
| Country | Share |
|---|---|
| United States | 77.4% |
| United Kingdom | 6.5% |
| Germany | 4.1% |
The strongest cross-interests of the Girls on the Run audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Yellowcard | Music & Radio | 77.24× | ||
| 02 | Good Charlotte | Music & Radio | 62.94× | ||
| 03 | Jimmy Eat World | Music & Radio | 56.35× | ||
| 04 | Weezer | Music & Radio | 48.64× | ||
| 05 | Sour Patch Kids | Food & Beverages | 42.38× | ||
| 06 | Sharon Osbourne | Movies & TV | 12.88× | ||
| 07 | Dennis Quaid | Movies & TV | 12.88× | ||
| 08 | Meg Ryan | Movies & TV | 12.88× | ||
| 09 | Michelle Monaghan | Movies & TV | 12.88× | ||
| 10 | John Malkovich | Movies & TV | 12.88× | ||
| 11 | Hayley Williams | Music & Radio | 12.60× | ||
| 12 | QVC | Movies & TV | 5.31× | ||
| 13 | Weather forecasting | Home & Garden | 5.12× | ||
| 14 | Discount stores | Shopping | 3.39× | ||
| 15 | Trader Joe's | Shopping | 3.15× | ||
| 16 | Planet Fitness | Sports | 3.06× | ||
| 17 | Mortgage loans | Business & Career | 2.95× | ||
| 18 | IKEA | Home & Garden | 2.80× | ||
| 19 | Internet & Social Media | 2.74× | |||
| 20 | Airbnb | Travel & Leisure | 2.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.34× | |
| Family Orientation | CONSERVATISM | 1.95× | |
| Convenience Orientation | PREMIUM | 1.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.65× | |
| Pet Ownership | JOY | 0.84× | |
| Risk Appetite | THRILL | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Girls on the Run. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.