Visit San Antonio Audience in United States

Visit San Antonio has an estimated audience of 617,775 people in United States. 60.0% are female, 40.0% are male, average age 36.6. Top regions: Texas, California, Florida. Top brand affinities: Whataburger, Zachary Quinto, Benjamin Moore, Caitlyn Jenner, Rosie O'Donnell.

The average Visit San Antonio fan in United States is 36.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Whataburger, Zachary Quinto, Benjamin Moore, with strongest over-indexing on Whataburger (18.41× the country average). Demographically, the Visit San Antonio audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: POI

Demographics of Visit San Antonio fans

Demographic split for Visit San Antonio audience in United States
MetricValue
Female60.0%
Male40.0%
Average age36.6
Estimated audience size617,775

Audience persona

The typical Visit San Antonio fan in United States is more female, around 36.6 years old, with strong Indulgence tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Visit San Antonio in United States
RegionReachAffinity
Texas442,7128.34×
California27,7080.41×
Florida21,7770.52×
New York18,1000.52×
Illinois15,3500.75×
Georgia10,2630.54×
Louisiana9,9061.24×
Pennsylvania9,6060.46×
North Carolina9,5950.52×
Virginia9,0530.6×
Oklahoma8,2971.21×
Colorado8,1450.84×
Missouri8,0340.81×
Ohio7,8690.41×
Michigan7,8340.48×
Washington7,6870.62×
Tennessee7,5290.61×
New Jersey7,1210.45×
Minnesota6,9620.79×
Wisconsin6,8650.74×
Arizona6,7890.54×
Indiana6,4740.57×
Maryland6,1180.58×
Massachusetts6,0700.5×
Kansas5,6641.16×
Iowa4,4170.87×
Arkansas4,2420.83×
Alabama4,1710.48×
South Carolina4,1530.45×
Nebraska3,8871.25×
Kentucky3,8560.5×
Utah3,7820.68×
New Mexico3,5151.13×
Oregon3,4590.49×
Mississippi3,4480.68×
Nevada2,9780.5×
Connecticut2,8230.46×
West Virginia2,6280.91×
Alaska2,6221.98×
Hawaii2,5110.95×
Idaho2,4270.78×
Montana2,2861.33×
Maine2,2641.02×
South Dakota2,2561.58×
North Dakota2,1971.73×
New Hampshire2,1650.89×
Wyoming2,1262.32×
Rhode Island2,0911.06×
Vermont2,0561.9×
Delaware1,8721.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Visit San Antonio audience
BrandAffinityCategory
Whataburger18.41×Food & Beverages
Zachary Quinto39.38×Movies & TV
Benjamin Moore26.61×Home & Garden
Caitlyn Jenner23.9×Fashion & Accessoires
Rosie O'Donnell20×Movies & TV
John Leguizamo23.07×Movies & TV
Dream8.75×Health
Florida Panthers13.09×Sports
Theo Rossi35.94×Movies & TV
Elvis Crespo37.15×Music & Radio
ULTA Beauty4.38×Beauty & Wellness
Bachelor of Business Administration30.96×Business & Career
Jason Isaacs16.8×Movies & TV
Taco Cabana15.73×Food & Beverages
Bean bag13.84×Home & Garden
Vivienne Westwood11.64×Fashion & Accessoires
Las Vegas3.17×Travel & Leisure
AutoZone2.6×Cars & Mobility
Mexico2.88×Travel & Leisure
M&T Bank7.33×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Visit San Antonio audience
TraitClusterScore
IndulgenceJOY1.84
LGBTQ+ IdentityOPEN1.75
Family OrientationCONSERVATISM1.4
DIY MentalityTHRILL1.24
ExtroversionTHRILL1.22
Convenience OrientationPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Visit San Antonio
CountryShare
United States75.2%
Mexico15.8%
Colombia2.7%

See Visit San Antonio audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Visit San Antonio have in United States?

Visit San Antonio has an estimated audience of 617,775 people in United States, concentrated in Texas and California.

What is the gender split and age of Visit San Antonio fans?

60.0% of Visit San Antonio fans are female, 40.0% are male, with an average age of 36.6 years.

Which brands do Visit San Antonio fans like most?

Visit San Antonio fans show strongest brand affinity for Whataburger (18.41×), Zachary Quinto (39.38×), and Benjamin Moore (26.61×) over the country average.

Where do Visit San Antonio fans live in United States?

Visit San Antonio fans in United States are most concentrated in Texas (reach 442,712), California (reach 27,708), and Florida (reach 21,777). These three regions account for the largest share of the active audience.

What other brands do Visit San Antonio fans also like?

Beyond Visit San Antonio itself, the audience over-indexes on Zachary Quinto (39.38×), Benjamin Moore (26.61×), Caitlyn Jenner (23.9×), and Rosie O'Donnell (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Visit San Antonio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.