Rascasse Audience Intelligence

Kiss Nails Target Market in United States

A data profile of the people who buy, follow and care about Kiss Nails in United States — modelled from more than twelve digital signal sources. Kiss Nails has an estimated audience of 337,160 people in United States.

#4710among Brand in United States

The average Kiss Nails fan in United States is 32.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Michigan.

Top brand affinities include Weezer, Pedicure, Jason Momoa, with strongest over-indexing on Weezer (54.82× the country average).

Demographically, the Kiss Nails audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kiss Nails fan in United States is more female, around 32.4 years old, with strong Tradition tendencies and a notable affinity for Weezer.

Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kiss Nails profile in United States.

Audience size
337K
in United States
Gender
76.5%♀
23.5% male
Age
32.4
average years
Country rank
#45510
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kiss Nails

76.5% are female, 23.5% are male, average age 32.4.

Fig. 02

Gender split

76.5%
Female
23.5%
Male
Demographic split for Kiss Nails audience in United States
MetricValue
Female76.5%
Male23.5%
Average age32.4
Estimated audience size337,160
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Kiss Nails audience in United States
Age bracketShare%
16-1938%
20-2922%
30-3916%
40-4914%
50+10%
Fig. 04

Worldwide distribution

62.7%

of the worldwide Kiss Nails audience comes from United States.

Worldwide audience distribution share by country for Kiss Nails
CountryShare
United States62.7%
United Kingdom7.4%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kiss Nails audience in United States is strongest.

Fig. 05

Top regions by affinity

Kiss Nails customers by region in United States
#RegionReachAffinity×
01Michigan~20K2.77×
02Pennsylvania~20K1.37×
03West Virginia~2K1.25×
04New Jersey~10K1.22×
05Kentucky~5K1.21×
06Ohio~10K1.13×
07Indiana~7K1.13×
08Alabama~5K1.13×
09Tennessee~7K1.10×
10Virginia~9K1.08×
11South Carolina~5K1.08×
12Missouri~6K1.05×
13Mississippi~3K1.05×
14Rhode Island~1K1.05×
15Maine~1K1.03×
16New York~20K1.02×
17Arizona~7K1.01×
18Arkansas~3K1.01×
19Louisiana~4K0.99×
20Delaware<1K0.99×
21North Carolina~10K0.98×
22Oklahoma~4K0.98×
23Connecticut~3K0.98×
24Iowa~3K0.98×
25Kansas~3K0.98×
26New Hampshire~1K0.98×
27Illinois~10K0.97×
28North Dakota<1K0.97×
29Georgia~10K0.96×
30Maryland~6K0.96×
31Texas~30K0.95×
32Nebraska~2K0.95×
33Wisconsin~5K0.94×
34Idaho~2K0.93×
35Minnesota~4K0.91×
36New Mexico~2K0.91×
37Alaska<1K0.91×
38Montana<1K0.90×
39South Dakota<1K0.90×
40Florida~20K0.89×
41Vermont<1K0.88×
42Oregon~3K0.87×
43Massachusetts~6K0.86×
44Colorado~5K0.86×
45Nevada~3K0.84×
46California~30K0.82×
47Utah~3K0.82×
48Washington~6K0.81×
49Washington, District of Columbia<1K0.72×
50Hawaii~1K0.69×
Fig. 06

Affinity by region

Affinity by region — Kiss Nails, United States
0.69×1.00×2.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kiss Nails audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kiss Nails audience
#·InterestCategoryAffinity×
01YellowcardMusic & Radio55.00×
02WeezerMusic & Radio54.82×
03essieBeauty & Wellness49.19×
04Good CharlotteMusic & Radio44.97×
05Jimmy Eat WorldMusic & Radio39.76×
06Sour Patch KidsFood & Beverages30.87×
07Nine Inch NailsMusic & Radio18.31×
08Jason MomoaMovies & TV16.30×
09Nail clipperBeauty & Wellness15.14×
10PedicureBeauty & Wellness13.49×
11The HivesMusic & Radio12.89×
12Anastasia Beverly HillsBeauty & Wellness9.60×
13Austin Powers (film series)Movies & TV8.78×
14Hair ExtensionsBeauty & Wellness5.55×
15MonstersMovies & TV5.37×
16Kelly OsbourneMusic & Radio5.16×
17Affiliate marketingBusiness & Career4.90×
18Unique GiftsShopping4.76×
19Pizza HutFood & Beverages2.23×
20SubwayFood & Beverages2.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kiss Nails audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kiss Nails audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.59×
ExtroversionTHRILL1.47×
Convenience OrientationPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kiss Nails audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.80×
Risk AppetiteTHRILL0.82×
DIY MentalityTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Kiss Nails's target market in United States?

Kiss Nails's target market in United States covers an estimated 337,160 people, concentrated in California and Texas.

02

What is the gender split and age of Kiss Nails customers?

76.5% of the Kiss Nails audience are female, 23.5% are male, with an average age of 32.4 years.

03

Which brands do Kiss Nails fans like most?

Kiss Nails fans show strongest brand affinity for Weezer (54.82×), Pedicure (13.49×), and Jason Momoa (16.3×) over the country average.

04

Where do Kiss Nails fans live in United States?

Kiss Nails fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Michigan (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Kiss Nails fans also like?

Beyond Kiss Nails itself, the audience over-indexes on Pedicure (13.49×), Jason Momoa (16.3×), essie (49.19×), and Good Charlotte (44.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Kiss Nails audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kiss Nails. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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