A data profile of the people who buy, follow and care about Boys Like Girls in United States — modelled from more than twelve digital signal sources. Boys Like Girls has an estimated audience of 359,909 people in United States.
Boys Like Girls has an estimated audience of 359,909 people in United States. 55.1% are female, 44.9% are male, average age 32.6. Top brand affinities: Monsters, Good Charlotte, Finding Nemo, Hayley Williams, Shrek.
Top brand affinities include Monsters, Good Charlotte, Finding Nemo, with strongest over-indexing on Monsters (29.35× the country average).
Demographically, the Boys Like Girls audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Convenience Orientation, Extroversion.
The typical Boys Like Girls fan in United States is more female, around 32.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Monsters.
The key figures that characterise the Boys Like Girls profile in United States.
55.1% are female, 44.9% are male, average age 32.6.
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 32.6 |
| Estimated audience size | 359,909 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 40% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 8% |
The strongest cross-interests of the Boys Like Girls audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Yellowcard | Music & Radio | 76.67× | ||
| 02 | Good Charlotte | Music & Radio | 60.85× | ||
| 03 | Jimmy Eat World | Music & Radio | 48.79× | ||
| 04 | Bowling for Soup | Music & Radio | 44.38× | ||
| 05 | Tokio Hotel | Music & Radio | 38.94× | ||
| 06 | Kings of Leon | Music & Radio | 30.39× | ||
| 07 | Monsters | Movies & TV | 29.35× | ||
| 08 | Kung Fu Panda | Movies & TV | 28.50× | ||
| 09 | Finding Nemo | Movies & TV | 28.12× | ||
| 10 | Avenged Sevenfold | Music & Radio | 27.55× | ||
| 11 | Hayley Williams | Music & Radio | 25.04× | ||
| 12 | Avril Lavigne | Music & Radio | 22.27× | ||
| 13 | Evanescence | Music & Radio | 18.91× | ||
| 14 | Shrek | Movies & TV | 17.93× | ||
| 15 | Zootopia | Movies & TV | 13.44× | ||
| 16 | Fifth Third Bank | Business & Career | 10.44× | ||
| 17 | Anne Hathaway | Movies & TV | 9.01× | ||
| 18 | Adam Sandler | Movies & TV | 6.79× | ||
| 19 | Subway | Food & Beverages | 4.07× | ||
| 20 | Taylor Swift | Music & Radio | 3.91× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.81× | |
| Extroversion | THRILL | 1.69× | |
| Indulgence | JOY | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.51× | |
| Quality Awareness | PREMIUM | 0.58× | |
| Sustainability | BALANCE | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Boys Like Girls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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