Boys Like Girls Audience in United States

Boys Like Girls logo

Boys Like Girls has an estimated audience of 359,909 people in United States. 55.1% are female, 44.9% are male, average age 32.6. Top brand affinities: Good Charlotte, Hayley Williams, Yellowcard, Monsters, Jimmy Eat World.

Top brand affinities include Good Charlotte, Hayley Williams, Yellowcard, with strongest over-indexing on Good Charlotte (72.95× the country average). Demographically, the Boys Like Girls audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Extroversion, Tradition.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Boys Like Girls fans

Demographic split for Boys Like Girls audience in United States
MetricValue
Female55.1%
Male44.9%
Average age32.6
Estimated audience size359,909

Audience persona

The typical Boys Like Girls fan in United States is more female, around 32.6 years old, with strong Extroversion tendencies and a notable affinity for Good Charlotte.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boys Like Girls audience
BrandAffinityCategory
Good Charlotte72.95×Music & Radio
Hayley Williams31.48×Music & Radio
Yellowcard96.5×Music & Radio
Monsters20.76×Movies & TV
Jimmy Eat World57.78×Music & Radio
Kia Sportage27.97×Cars & Mobility
Shrek13.98×Movies & TV
Avenged Sevenfold32.95×Music & Radio
Finding Nemo20.91×Movies & TV
Falling in Reverse29.15×Music & Radio
Taylor Swift4.75×Music & Radio
Zootopia11.7×Movies & TV
Panic! at the Disco26.62×Music & Radio
Kung Fu Panda19.97×Movies & TV
Linkin Park15.17×Music & Radio
Jean Paul Gaultier15.15×Fashion & Accessoires
Bowling for Soup43.19×Music & Radio
Harry Potter3.01×Movies & TV
Avril Lavigne11.74×Music & Radio
Pretty Little Liars (TV series)11.02×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boys Like Girls audience
TraitClusterScore
ExtroversionTHRILL2.06
TraditionCONSERVATISM1.51
Convenience OrientationPREMIUM1.28
LGBTQ+ IdentityOPEN1.26
IndulgenceJOY1.17
Early Adopter MentalityPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for Boys Like Girls
CountryShare
United States42.7%
Japan10.8%
India7.1%

See Boys Like Girls audiences in other countries

More Band audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Boys Like Girls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.